Coffee In China
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A History Of Chinese Coffee
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Author : Dexin Chen
language : en
Publisher:
Release Date : 2016
A History Of Chinese Coffee written by Dexin Chen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Coffee categories.
Coffee In China And The Analysis Of Coffee According To Traditional Chinese Medicine
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Author : Subhuti Dharmananda
language : en
Publisher:
Release Date : 2003
Coffee In China And The Analysis Of Coffee According To Traditional Chinese Medicine written by Subhuti Dharmananda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Herbs categories.
Coffee In China
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Author : Ana Pavlovic ((AM, Harvard University, 2015))
language : en
Publisher:
Release Date : 2015
Coffee In China written by Ana Pavlovic ((AM, Harvard University, 2015)) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Analysis Of The Chinese Markets According To Market Potential For A Premium Coffee Brand
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Author : Robert Nagel
language : en
Publisher: GRIN Verlag
Release Date : 2008-05-28
Analysis Of The Chinese Markets According To Market Potential For A Premium Coffee Brand written by Robert Nagel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-28 with Business & Economics categories.
Master's Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Hamburg, language: English, abstract: The thesis is split into six chapters, many with numerous subchapters. Chapter two gives an overview of brand culture in the Food and Beverage, Cosmetic and the Alcohol and Tobacco industries. It starts with an outline of brand history and the character of transitional economies. Before the actual overview of the mentioned industries starts, an explanation about the brand competition is explained. Chapter three focuses on Chinese consumer according to their purchasing decisions, their attitude regarding modernising and westernising, individualism and collectivism and also the differences among regional markets in China. This chapter provides the basis for the following chapters discussing to the Chinese behaviour as well as their attitude toward premium brands and coffee consumption. The chapter four gives the segmentation of Chinese consumers into four key consumer groups according to socio- demographic factors as well as discussing gender aspect. The findings lead to a target group specification, one of which includes premium coffee consumers. Chapter five covers the brand building criteria for a premium brand as well as the legal aspects according to this. The first aspect covering the function of a brand from both the consumer and the company perspective. The model of brand core developments, the brand equity approach and the model of brand nature led to the findings of a brand- driver for the Chinese market as well as some major guidelines for successful branding. There is a paragraph giving additional information about basic economics, legal conditions for foreign investors (including competition law), trade mark law and contract law. The chapter six gives inside information about branding. This includes the brand naming, brand name translation and the brand logo. These aspects have to be seen as one to get complete overview of branding in China and to see the need for brand name translation into Chinese. Additionally, product packaging is also covered.
The Real Motivation Behind Chinese People S Coffee Consumption
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Author : Xinyu Cui
language : en
Publisher:
Release Date : 2021
The Real Motivation Behind Chinese People S Coffee Consumption written by Xinyu Cui and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Chinese market's prosperity have received a huge amount of attention from marketing researchers. Entered into China in 1980s, coffee-this totally Western beverage has achieved a huge success in China with the expansion of Starbuck in 168 Chinese cities and is still continuing its business glory in China today (Biederman 2005). Previous studies about Chinese coffee consumption have discussed its development. However, few of them studied the motivation and drivers for Chinese people to consume coffee, especially consuming coffee in the coffee shop. Thus, our study uses the coffee shop as a useful example to illustrate that the function of luxuriousness together within Western products would be an important determinant influencing Chinese consumers' purchase intention and willingness to pay more for a Western product with luxuriousness value. Likewise, our study fills the theoretical gap to understand the real motivation for Chinese consumers' coffee consumption. Our findings suggest that the Perceived luxuriousness of the physical environment of the coffee shop in China induce both higher perceived quality of coffee and consistent self- congruency, which lead to positive store attitudes, thus increasing willingness to pay a premium price for the coffee. In addition, we find that perceived luxuriousness of the physical environment of the coffee shop would induce a high level of self-congruence for high cosmopolitan consumers, compared with those who are low cosmopolitan. The managerial implication of this study suggests that the establishment of luxuriousness in the physical setting of a coffee shop would be crucial to attract consumers' attention and that managers should use premium pricing strategy to ensure the superior value of coffee that fit with coffee consumers' identity in China.
Coffee In China
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Author : Jesse Wayne Mattingly
language : en
Publisher:
Release Date : 2016
Coffee In China written by Jesse Wayne Mattingly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Coffee Market In China
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Author : Ran Zhu
language : en
Publisher:
Release Date : 2018
Coffee Market In China written by Ran Zhu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Establishing A Western Coffee Shop Chain In China
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Author : Hong ( Helen) Li
language : en
Publisher:
Release Date : 2007
Establishing A Western Coffee Shop Chain In China written by Hong ( Helen) Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with China categories.
The project presents a business plan for starting up a coffee shop in Nanjing, China. An overview of the competitive environment and the growing market demand for coffee in China is assessed, and the author describes the criteria by which a new entry to the market can compete successfully. The venture is intended to be a flagship operation for what is intended to be the development of a successful chain of coffee shops in China. The author concludes that a new entrant can penetrate the market based upon a focus on the affluent business and student segments of the population in Nanjing. Three segments have a growing interest in westernized products. The concept will differentiate from competitive brands on the basis of food/beverage pairings, ambience, and service quality. Funding for the venture will be contributed through equity provided by three partners, who also provide operational expertise and experience in China.
Coffee Shops In China
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Author :
language : en
Publisher:
Release Date : 2015
Coffee Shops In China written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Chinese Espresso
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Author : Grazia Ting Deng
language : en
Publisher: Princeton University Press
Release Date : 2024-05-14
Chinese Espresso written by Grazia Ting Deng and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-14 with Social Science categories.
Why and how local coffee bars in Italy—those distinctively Italian social and cultural spaces—have been increasingly managed by Chinese baristas since the Great Recession of 2008 Italians regard espresso as a quintessentially Italian cultural product—so much so that Italy has applied to add Italian espresso to UNESCO’s official list of intangible heritages of humanity. The coffee bar is a cornerstone of Italian urban life, with city residents sipping espresso at more than 100,000 of these local businesses throughout the country. And yet, despite its nationalist bona fides, espresso in Italy is increasingly prepared by Chinese baristas in Chinese-managed coffee bars. In this book, Grazia Ting Deng explores the paradox of “Chinese espresso”—the fact that this most distinctive Italian social and cultural tradition is being preserved by Chinese immigrants and their racially diverse clientele. Deng investigates the conditions, mechanisms, and implications of the rapid spread of Chinese-owned coffee bars in Italy since the Great Recession of 2008. Drawing on her extensive ethnographic research in Bologna, Deng describes an immigrant group that relies on reciprocal and flexible family labor to make coffee, deploying local knowledge gleaned from longtime residents who have come, sometimes resentfully, to regard this arrangement as a new normal. The existence of Chinese espresso represents new features of postmodern and postcolonial urban life in a pluralistic society where immigrants assume traditional roles even as they are regarded as racial others. The story of Chinese baristas and their patrons, Deng argues, transcends the dominant Eurocentric narrative of immigrant-host relations, complicating our understanding of cultural dynamics and racial formation within the shifting demographic realities of the Global North.