Communication And Mass Media
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Mass Media
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Author : Ray Eldon Hiebert
language : en
Publisher: Longman Publishing Group
Release Date : 1979
Mass Media written by Ray Eldon Hiebert and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Language Arts & Disciplines categories.
Mass Communications And Media Studies
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Author : Peyton Paxson
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-05-17
Mass Communications And Media Studies written by Peyton Paxson and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-17 with Social Science categories.
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Mass Media Communication
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Author : B.K. Ahuja
language : en
Publisher:
Release Date :
Mass Media Communication written by B.K. Ahuja and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Dynamics Of Mass Communication
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Author : Joseph R. Dominick
language : en
Publisher:
Release Date : 2005
The Dynamics Of Mass Communication written by Joseph R. Dominick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Social Science categories.
History And Future Of Mass Media
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Author : David Demers
language : en
Publisher: Hampton Press (NJ)
Release Date : 2007
History And Future Of Mass Media written by David Demers and has been published by Hampton Press (NJ) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.
This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized."This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.
Communication Theories
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Author : Werner Joseph Severin
language : en
Publisher: Addison-Wesley Longman
Release Date : 2001
Communication Theories written by Werner Joseph Severin and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium.
Exploring Mass Media For A Changing World
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Author : Ray A Hiebert
language : en
Publisher: Routledge
Release Date : 2017-10-23
Exploring Mass Media For A Changing World written by Ray A Hiebert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with Language Arts & Disciplines categories.
Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Mediamaking
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Author : Lawrence Grossberg
language : en
Publisher: SAGE
Release Date : 2006
Mediamaking written by Lawrence Grossberg and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.
Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media′s relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.
Theories Of Communication And Mass Media
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Author : Namita Agrawal
language : en
Publisher:
Release Date : 2007
Theories Of Communication And Mass Media written by Namita Agrawal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Communication categories.
Preface 1. Communication in Mass Media World: An Introduction 2. Social Theory and the Media 3. Medium Theory 4. A Recursive Theory of Communication 5. Electronic Communication and Postmodernity 6. Communication Theory, Globalization and Capitalists Postmodernity 7. Communication and Contemporary Popular Culture 8. The Trouble with the Media 9. The Effect on the "News" 10. Who is Behind the Media's Bias? 11. The Media's Response 12. How did the Bias Develop?
The Media Of Mass Communication
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Author : John Vivian
language : en
Publisher: Allyn & Bacon
Release Date : 2003
The Media Of Mass Communication written by John Vivian and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.
This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives. The 2003 Update features up-to-date coverage and analysis of events that have taken place since the last edition was published, including the dramatic events of September 11, 2001. Widely praised for its ability to make learning interesting, Media of Mass Communication excites students as they explore the ever-changing subject of mass communication. The 2003 Update reflects the new reality of mass communication today while retaining the text's extensive coverage of media history, effects, and culture. Every chapter reflects the most current statistics, issues, and challenges facing the media.