Competidores Y Aliados Medios En Convergencia Los Nuevos Retos En Comunicaci N
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Competidores Y Aliados Medios En Convergencia Los Nuevos Retos En Comunicaci N
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Author : Mario Alcudia Borreguero
language : es
Publisher: Fundación Univ. San Pablo
Release Date : 2012-01-12
Competidores Y Aliados Medios En Convergencia Los Nuevos Retos En Comunicaci N written by Mario Alcudia Borreguero and has been published by Fundación Univ. San Pablo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-12 with Business & Economics categories.
La convergencia de los medios hace referencia a procesos de empresas, tecnología, organización, contenidos necesarios para el sostenimiento de las empresas de comunicación, sobre todo a raiz de la TDT y de la web TV.
Publicidad Y Convergencia Medi Tica Nuevas Estrategias De Comunicaci N Persuasiva
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Author : Araceli Castell—-Mart’nez
language : es
Publisher: Lulu.com
Release Date :
Publicidad Y Convergencia Medi Tica Nuevas Estrategias De Comunicaci N Persuasiva written by Araceli Castell—-Mart’nez and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Nueva Televisi N Nueva Comunicaci N
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Author : Josep Maria Picola Meix
language : es
Publisher: Editorial UOC
Release Date : 2024-05-13
Nueva Televisi N Nueva Comunicaci N written by Josep Maria Picola Meix and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-13 with Language Arts & Disciplines categories.
En un contexto audiovisual tan cambiante como el actual, esta obra pretende profundizar, a partir del análisis de la evolución de las formas de consumir televisión en España, en qué se ha transformado el «ver la tele» y cómo ha repercutido esta transformación en las formas de anunciarse, y de hacer comunicación en general, en televisión. También, en cómo las organizaciones de todo tipo y sector han tenido que adaptarse a los cambios de hábitos de consumo audiovisual para seguir impactando de forma efectiva y rentable a sus públicos. Este análisis se sustenta en un exhaustivo trabajo de campo basado en entrevistas a destacados expertos en la materia: estrategas y planificadores de medios, consultores de nuevas tecnologías y tendencias comunicativas, creadores de contenidos, creativos publicitarios, dircoms, gestores de marcas y responsables de medios de comunicación; profesionales que representan, en definitiva, la voz de los distintos agentes o players de la comunicación publicitaria y corporativa.
Recursos Naturales Medio Ambiente Y Sostenibilidad
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Author : United Nations
language : es
Publisher: United Nations
Release Date : 2019-10-14
Recursos Naturales Medio Ambiente Y Sostenibilidad written by United Nations and has been published by United Nations this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-14 with Political Science categories.
La producción intelectual de la CEPAL en sus 70 años de existencia ha sido vasta en distintos ámbitos del desarrollo. En este libro se analizan y contextualizan los principales hitos e ideas del pensamiento económico de la CEPAL sobre recursos naturales, medio ambiente y sostenibilidad, organizados en las dos grandes etapas que han caracterizado la vida institucional: la estructuralista (1948-1990) y la neoestructuralista (de 1990 en adelante). A partir de una revisión sistemática de la literatura, se destacan ideas como el vínculo entre la especialización productiva en recursos naturales y los términos de intercambio desfavorables, formulada en los años cincuenta; la soberanía sobre los recursos naturales, en los sesenta; la enunciación temprana del principio de responsabilidades comunes pero diferenciadas, en los setenta; los estilos de desarrollo y medio ambiente, en los ochenta; la competitividad espuria, en los noventa, y la gobernanza de los recursos naturales, el estilo de desarrollo sostenible con igualdad y el gran impulso ambiental, en las dos primeras décadas del siglo XXI. El pensamiento neoestructuralista de la CEPAL es dinámico, abierto y se renueva permanentemente sin perder su tradición estructuralista. El libro aporta también elementos conceptuales para formular un neoestructuralismo ecológico.
Comunicaci N Digital
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Author : Marta-Lazo, Carmen
language : es
Publisher: Editorial UOC
Release Date : 2017-03-22
Comunicaci N Digital written by Marta-Lazo, Carmen and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-22 with Computers categories.
Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.
Creating Digital Content
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Author : John F. Rice
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-10-17
Creating Digital Content written by John F. Rice and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-10-17 with Technology & Engineering categories.
JOIN THE DIGITAL PRODUCTION REVOLUTION! Not very long ago, there was television, film, video, and other forms of moving imagery. Now, in the Digital Era, all of this is "content," a stream of bits providing superior picture and audio quality and options for HDTV, interactivity, e-commerce, and new ways to create and consume the world's favorite forms of visual entertainment and information. The digital content creation revolution is ushering in an exciting -- and a confusing time in TV, motion-picture, and video production. A new generation of affordable digital cameras and video-recording systems is democratizing the production industry with new opportunities for talented film- and video-makers. At the same time, cable, satellite, and Internet distribution are multiplying program-distribution options. Creating Digital Content presents a series of chapters written by industry-leading experts and journalists to help you understand this exciting new era, which is impacting everyone from corporate video professionals and major movie studios to local TV stations and talented digital filmmakers.Edited by two industry experts at the forefront of the content revolution, Creating Digital Content includes chapters on: * Digital Cinema * High Definition (24P) Production * Streaming Media * Datacasting * Webcasting * Interactive television * Asset Management * DVD * Interviews with George Lucas and James Cameron *And much more Along with outstanding post-production tutorials, the authors also provide in-depth explanations of the new business models, revealing must-know information on surviving and profiting in a digital content creation environment. At a time when clear and accurate introductory information on the technology transitions sweeping the worlds of TV, motion-pictures, and the Web is hard to find, this is THE guidebook for surviving--and thriving--in the digital content-creation age.
New Communication Technologies
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Author : Colin Sparks
language : en
Publisher: United Nations Educational
Release Date : 1992
New Communication Technologies written by Colin Sparks and has been published by United Nations Educational this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Social Science categories.
Based on several case studies, this booklet offers thought-provoking reflexions on censorship, self-censorship and the relation between new technologies and freedom of the media.
Convergence Culture
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Author : Henry Jenkins
language : en
Publisher: NYU Press
Release Date : 2008-09
Convergence Culture written by Henry Jenkins and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Social Science categories.
“What the future fortunes of [Gramsci’s] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santucci’s masterful intellectual biography of the great Sardinian scholar and revolutionary. Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramsci’s purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramsci’s writings, is absorb Gramsci’s methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.” The rigor of Santucci’s examination of Gramsci’s life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.
Technologies Of Freedom
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Author : Ithiel de Sola Pool
language : en
Publisher: Harvard University Press
Release Date : 2009-07-01
Technologies Of Freedom written by Ithiel de Sola Pool and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-01 with Political Science categories.
How can we preserve free speech in an electronic age? In a masterly synthesis of history, law, and technology, Ithiel de Sola Pool analyzes the confrontation between the regulators of the new communications technology and the First Amendment.
Broadcasting Convergence
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Author : Gregory Ferrell Lowe
language : en
Publisher: Nordicom
Release Date : 2003
Broadcasting Convergence written by Gregory Ferrell Lowe and has been published by Nordicom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Broadcasting categories.
"This book grew out of the RIPE@2002 conference about broadcasting and convergence.....Re-Visionary Interpretations of the Public Enterprise [RIPE] is an initiative to strengthen collaborative relations between media scholars and practitioners. The focus of this initiative is the contemporary relevance of the remit for public service broadcasting, and public service media more generally."--P.7