Competitive Management Strategy In Service Industries
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Competitive Management Strategy In Service Industries
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Author : Lrong Lim
language : en
Publisher:
Release Date : 1994
Competitive Management Strategy In Service Industries written by Lrong Lim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
Strategic Marketing Management And Tactics In The Service Industry
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Author : Sood, Tulika
language : en
Publisher: IGI Global
Release Date : 2017-03-20
Strategic Marketing Management And Tactics In The Service Industry written by Sood, Tulika and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-20 with Business & Economics categories.
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Strategic Service Management
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Author : Denis Boyle
language : en
Publisher: Pergamon
Release Date : 1990
Strategic Service Management written by Denis Boyle and has been published by Pergamon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Strategic Service Management is a new approach for competitive success which embraces the major developments in service management thinking over the 1980s. In this volume case studies from a wide variety of industries, both in the private and public sector, focus on the main areas of this approach: creating competitive strategies for a service oriented business; and the process of successful and accelerated strategy implementation. The authors provide valuable ideas and techniques for the service business aiming for market leadership and profit growth, and for all companies where adding value with service and motivating employees towards business goals is vital. This is the 7th volume in the Best of Long Range Planning series which brings together the best articles on a particular topic from the Long Range Planning journal so that readers wishing to study a specific aspect of planning can find an authoritative and comprehensive view of the subject, conveniently published in one volume.
Service Management And Marketing
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Author : Christian Grönroos
language : en
Publisher: Jossey-Bass
Release Date : 1990
Service Management And Marketing written by Christian Grönroos and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
Yield Management
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Author : Ian Yeoman
language : en
Publisher: Burns & Oates
Release Date : 1997
Yield Management written by Ian Yeoman and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.
Managing In The Service Economy
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Author : James L. Heskett
language : en
Publisher: Boston, Mass. : Harvard Business School Press
Release Date : 1986
Managing In The Service Economy written by James L. Heskett and has been published by Boston, Mass. : Harvard Business School Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Service industries categories.
A four-point blueprint--the "strategic service vision"--for service managers, which offers the trend-setting management strategies that have given leading service companies a clear competitive advantage.
Service Leadership
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Author : Svafa Gronfeldt
language : en
Publisher: SAGE Publications
Release Date : 2005-11-30
Service Leadership written by Svafa Gronfeldt and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-30 with Business & Economics categories.
The purpose of this book is to provide a comprehensive theoretical framework as well as practical strategies—not just for survival but for a true search for excellence in the uncertain and ever-changing world of customer service management. The theoretical framework is based on the notion that customer service contains three key variables: a promise, a process, and people. After going through the step-by-step process of service management, the reader will have the necessary understanding and skill to choose the right strategy for the right circumstances, to design service processes, to identify the means and methods to implement these processes, and to measure the outcome.
Strategic Service Management
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Author : Bettie M.J. Goud
language : en
Publisher: Routledge
Release Date : 2019-11-22
Strategic Service Management written by Bettie M.J. Goud and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-22 with Business & Economics categories.
Services comprise about 70% of the BNP in most Western societies. Services surround us each and every day and include such sectors as medical, IT, financial, travel, telecommunication and educational. This book is about services and has been written for service managers and practitioners as well as students who aim to move into those areas. The book outlines the fundamental issues of service and service management - offering support by discussing some twenty different business administration models. Real-world examples from both non-profit and for-profit sectors are used throughout the book as well as "what to do" summaries. This text provides an excellent introduction to service management for students of marketing, economics, business administration, hospitality management and other courses.
Market Leadership Strategies For Service Companies
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Author : Craig Terrill
language : en
Publisher: McGraw Hill Professional
Release Date : 2000
Market Leadership Strategies For Service Companies written by Craig Terrill and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
"Market Leadership Strategies for Service Companies" reveals the key strategies every service company needs to know in order to become a market leader and then successfully stay ahead of the competition. Service industries and companies now dominate the U.S. economy, accounting for nearly 70 percent of the GNP and over 70 percent of the workforce in recent years. In order to achieve dramatic growth in any service industry--from fast food to telecommunications--authors Craig Terrill and Arthur Middlebrooks affirm that companies must find ways to move away from industry parity battles and focus instead upon marketing the intangible aspects of the service experience and addressing new, intense, and unmet customer needs. Directed to senior marketing and management professionals, "Market Leadership Strategies for Service Companies" elucidates the steps to take in order to create dramatic growth in any service company, in any service industry, through reapproaching the marketing mindset. Examples drawn from a wide selection of recognizable service companies and industries including Southwest Airlines, Dominos Pizza, Pizza Hut, Taco Bell, Fed Ex, Home Depot, IBM, Marriott Hotels, and MiniMaids, illustrate how any company can achieve market dominance by moving in a different direction from competitors and by putting people back into the service equation. This book gives managers innovative practices and approaches that can lead to growth of the entire organization, higher profit margins, and increased customer loyalty.
The Role Of Effective Management In Creation Of Successful Business Strategies In The Service Industry On The Example Of Clean Place
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Author : Mercy Anyanwu
language : en
Publisher: GRIN Verlag
Release Date : 2021-01-05
The Role Of Effective Management In Creation Of Successful Business Strategies In The Service Industry On The Example Of Clean Place written by Mercy Anyanwu and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-05 with Business & Economics categories.
Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: The quality of first-line employees in service management plays a fundamental role in determining market success and financial performance. Behind the most successful service efforts there is a firm commitment to effective human resource management (HR), including hiring, selecting, training, motivating and retaining employees. To be successful in the increasingly competitive service economy, service administrations must seek a competitive advantage, which is often related to the management of front line employees who are a key component of service delivery service excellence. According to Heskett, Sasser, Schlesinger, the nature of managing a service organization takes on a basic job of deciding whether to achieve business management and running that organization. Behind better aid management is a strong commitment to the powerful management of business building techniques, including the recruitment, determination, preparation, inspiration and retention of workers, exposure, and execution on money. Schneider. To prevail in the undeniably serious aid economy, the management must seek the advantage, which is often identified with the management of business creation procedures, which is one of the key areas of management of the size of management. It is more diligent for the contenders to copy higher management resources than other corporate resource and the market, budgetary and commercial effects of successful supervision of the management activity for a favorable management position may be evident. Finally, to collect fragments of knowledge in future research openings with a possible high effect on management practice, key topics will be distinguished and the review of contextual analysis, the management style and how it affects the running of the company, the factors affecting productivity of Clean Place staff at work, the interest of the management style and the diversification of how the company absorb new technology was analyzed, also how the company deliver high quality of dry cleaning services and the satisfaction of staff with the work environment and also with the management was analyzed. In conclusion this research identified the effectiveness of management in business creation strategies and how it influence positively customers perception of the quality of the services they receive which allows the management have a robust strategies that maintain high performance.