Concept Generation For Design Creativity
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Concept Generation For Design Creativity
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Author : Toshiharu Taura
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-07-26
Concept Generation For Design Creativity written by Toshiharu Taura and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Technology & Engineering categories.
The concept generation process seems like an intuitional thought: difficult to capture and perform, although everyone is capable of it. It is not an analytical process but a synthetic process which has yet to be clarified. Furthermore, new research methods for investigating the concept generation process—a very difficult task since the concept generation process is driven by inner feelings deeply etched in the mind—are necessary to establish its theory and methodology. Concept Generation for Design Creativity – A Systematized Theory and Methodology presents the concept generation process both theoretically and methodologically. Theoretically, the concept generation process is discussed by comparing metaphor, abduction, and General Design Theory from the notions of similarities and dissimilarities. Analogy, blending, and integration by thematic relation have been explained methodologically. So far, these theories and methods have been discussed independently, and the relations among them have not been clarified. Two newly developed research methods to investigate the concept generation process are clearly explained: the explanation-based protocol analysis and constructive simulation. By reading Concept Generation for Design Creativity – A Systematized Theory and Methodology, students, researchers and lecturers in design disciplines (including engineering design, industrial design, software design, CHI, design education, and cognitive science ) can obtain a clear picture of the advanced research findings and the outline of the theories and methods for concept generation. Furthermore, readers are expected to achieve the competence to generate new concepts.
Basics Graphic Design 03 Idea Generation
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Author : Neil Leonard
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-07-13
Basics Graphic Design 03 Idea Generation written by Neil Leonard and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-13 with Design categories.
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Toward The Development Of Methods To Support Creative Concept Selection In Engineering Design
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Author : Christopher Gosnell
language : en
Publisher:
Release Date : 2014
Toward The Development Of Methods To Support Creative Concept Selection In Engineering Design written by Christopher Gosnell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Engineering design idea-generation sessions often result in dozens, if not hundreds, of ideas. These ideas must be quickly evaluated and filtered in order to select a few candidate concepts to move forward in the design process. While creativity is often stressed in the conceptual phases of design, it receives little attention in these later phases -- particularly during concept selection. This is largely because there are no methods for quickly rating or identifying worthwhile creative concepts during this process. Therefore, the purpose of this thesis was to develop and test a novel method for evaluating the creativity and feasibility of design concepts. The first phase of this research involved the creation of a creativity evaluation methodology that utilizes word selections and semantic similarity to quickly and effectively evaluate candidate concepts. To test its utility during concept selection, an empirical study with ten engineering designers was completed. The results revealed that our methodology and rating system could be used as a proxy for measuring design creativity regardless of the openness of the design task. The second phase of this thesis sought to investigate the impact of decision-making bias during concept selection and to refine our design creativity evaluation methodology. In order to accomplish this, an online questionnaire was developed and administered to 11 expert and 11 novice design engineers. The results from this study supported the use of our creativity evaluation methodology with both expert and novice raters for early design creativity. It also contributes to our understanding of experience bias in creativity evaluation and provided a framework for computational design creativity systems. The final phase of this thesis sought to explore the use of the creativity assessment methodologies within a classroom setting and to compare the results from team evaluations and individual team member evaluations. During this phase, our creativity evaluation methodology was developed into a printable toolkit to help students evaluate designs for an in-class project. In this study, 32 students in teams of four utilized the toolkit to analyze design sketches from their team members. The results from this study showed significant relationships between individual and team perception based evaluations that utilized sliding scales and group discussion and our adjective selection method. However, the widely adopted creativity evaluation method from academia that compared designs feature by feature appeared to be measuring something else entirely. The results from this thesis are used to develop recommendations for the use of creative concept selection tools in engineering design. In addition, the results are extrapolated to create recommendations for an online web application geared enhancing the usability and accessibility of concept selection tools for both academic and industrial implementation.
Advertising By Design
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Author : Robin Landa
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-20
Advertising By Design written by Robin Landa and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-20 with Design categories.
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon
Concept Generation Methods In Highly Constrained Design Problems
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Author : Stephanie Victoria Proule
language : en
Publisher:
Release Date : 2018
Concept Generation Methods In Highly Constrained Design Problems written by Stephanie Victoria Proule and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Innovation and creativity are prioritized in engineering solutions, yet engineers and designers must also grapple with complex design problems which are highly constrained by requirements, regulations, and limited resources. This research seeks to understand the relationship between design constraints and concept generation methods in order to support innovation and creativity in the design of complex systems. A design study was conducted with 12 groups of civilian engineers from the Naval Undersea Warfare Center Division Newport. Participants were asked to generate concepts for two different design problems in which the ideation method and level of constraint were varied. Group brainstorming and a modified 6-3-5 method were used as a direct comparison, while a sketch modelling exercise was also incorporated to obtain qualitative observations and serve as a training exercise for participants. All generated ideas during the study were evaluated on four different ideation metrics: quantity, variety, quality, novelty. Constraint did not have a significant effect on quantity or variety; however low constrained problems produced statistically more novel ideas (for brainstorming only) and high constrained problems produced statically higher quality ideas (for both brainstorming and modified 6-3-5). The concept generation method has a marginally significant effect on the quality and variety; a modified 6-3-5 method produces a marginally higher quantity and brainstorming produces a marginally higher variety. Brainstorming produces significantly higher novelty and modified 6-3-5 method produces significantly higher quality (only for low constrained cases). The design task itself has a significant interaction effect on quantity, novelty, and quality of ideas generated which warrants further investigation.
Creative Design Engineering
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Author : Toshiharu Taura
language : en
Publisher: Academic Press
Release Date : 2016-03-30
Creative Design Engineering written by Toshiharu Taura and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-30 with Technology & Engineering categories.
Creative Design Engineering: Introduction to an Interdisciplinary Approach presents the latest information on a field that has traditionally been primarily concerned with how to make things. However, as technology has advanced, and we have no shortage of things, a new challenge for today’s engineers is what to make. In tackling this, our approaches to engineering design have come under the spotlight. This book presents solutions to this topic in different sections that highlight the basic concerns associated with innovation. First, design is considered a kind of universal human act. Second, it is an interdisciplinary approach that brings together perspectives from fields such as cognitive science and science of knowledge is adopted. Third, the scope of the discussion also includes the process of creating an initial idea for a new product (called the pre-design phase), as well as the use of the product in society (the post-design phase). Design engineers and researchers in engineering design will find this a user-friendly route to understanding the importance of creativity to engineering and how to implement new techniques to improve design outcomes. The book has been translated from the original Japanese book titled Sozo Dezain Kogaku [Creative Design Engineering] (published by the University of Tokyo Press 2014). Draws on research in industrial design, art, and cognitive science to present a concept of creativity which breaks free of traditional engineering thinking Deconstructs design as a human activity to increase our understanding, helping us create outstanding engineering projects and systems Includes discussion points to help the reader not only explore the concepts in the book, but also apply them to their own design contexts
Does It Translate
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Author : Aoran Peng
language : en
Publisher:
Release Date : 2020
Does It Translate written by Aoran Peng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Design theory and methodology has had concept generation and selection as one of its focuses due to their link to students' creative and innovative abilities. However, much of the literature has focused on its application and response in sample populations in the United States. This is problematic because the demand for more innovative and creative individuals is needed on a global scale. For example, in Morocco, high unemployment rate in the youth population is one of the reasons why its inhabitants seek to improve themselves. To do so, there have been an increase in programs that aim to promote entrepreneurship, innovation, and design thinking in Morocco. Yet there is limited evidence on how the findings of this research transfer to Moroccan culture. In response to this, the thesis was developed to identify similarities and differences in concept generation and screening practices and performances between a U.S. and a Moroccan student population. In addition, it sought to identify the role of risk taking in concept generation and screening practices in a Moroccan student sample. In order to accomplish this, data was captured during a two-day workshop held in Marrakech, Morocco with 40 students through a partnership with Cadi Ayyad University in Marrakech, Morocco. The same workshop format, timeframe, design task, and administrators were used at both locations as a previous study conducted with a U.S. student sample. Specifically, during the workshop, the participants were asked to generate as many concepts as possible for a new, innovative product that can froth milk in a short amount of time with minimal instruction. The participants were separated into three to four people teams, where they generated concepts individually, and then exchanged their ideas as a group for evaluation. The results of this thesis showed that while the U.S. student sample produced a higher number of ideas on average than the Moroccan sample, the quality of the ideas generated between these two samples was not significantly different. U.S. females were found to produce more ideas (idea fluency) than U.S. male participants, although this gender difference was not observed for the Moroccan sample. In addition, ownership was shown to transcend culture for ideas perceived by team members to have little to no future value in the design process. And finally, ideas with low goodness were found to have a higher probability of passing concept screening if it was evaluated by its owner for both populations. This contributes to the understanding of concept generation, showing that culture may play a role in affecting the quantity (idea fluency) but not the quality (idea goodness) of concept generation. It may also help to show that idea goodness and ownership bias may impact concept screening preferences regardless of the cultural background of the participants. The second goal of this thesis was to investigate the impact of risk-taking on the concept generation and screening abilities of the Moroccan student sample. It was achieved by exploring the impact of the four factors of preference for creativity and one factor of willingness to take risks on concept generation and screening. The results showed that individuals in the Moroccan sample with higher levels of conscientiousness, lower levels of team centrality and influence, and higher levels of willingness to take risks will have a higher idea fluency. On the other hand, for each idea screened, it was found that higher levels of idea goodness and agreeableness result in a higher probability that an idea passes concept screening for further consideration. In addition, it was found that for ideas owned by others, higher levels of agreeableness and neuroticism of the evaluator would result in higher probability that the idea passes concept screening for further consideration. This contributes to a better understanding on the concept generation and screening practices of Moroccan students. As a whole, this thesis provides some of the first empirical evidence on the cultural differences in concept generation and screening practices between a U.S. and Moroccan student populations. It also provides one of the first attempt at investigating how risk-taking impacts the concept generation and screening habits of Moroccan students. The results from this thesis can be used to aid int he development of future teaching methods relating to the creative design process in Morocco, as well as help the adaption of existing design methodologies for Moroccan students.
Breakthrough Thinking
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Author : Thomas Vogel
language : en
Publisher: Simon and Schuster
Release Date : 2014-06-23
Breakthrough Thinking written by Thomas Vogel and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-23 with Design categories.
Harness your creative potential! Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life. Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you: Develop critical understanding of concepts, theories and trends in creativity Learn how to develop and apply creative concepts and strategies within today's competitive business environment Brainstorm, analyze and evaluate innovative ideas and solutions Empower your team's creative process And much more Let Breakthrough Thinking be your guide and tap into your creative potential today! "This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated "A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College
The Design Thinking Quick Start Guide
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Author : Isabell Osann
language : en
Publisher: John Wiley & Sons
Release Date : 2020-02-11
The Design Thinking Quick Start Guide written by Isabell Osann and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-11 with Business & Economics categories.
A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably. The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions. Spur innovation with checklists for brainstorming and implementation Learn how to generate new ideas Lead your team in a proven process for doing creative work Whether you’re new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.
The Idea Agent
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Author : Jonas Michanek
language : en
Publisher: Routledge
Release Date : 2013-07-18
The Idea Agent written by Jonas Michanek and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Business & Economics categories.
The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.