Consumer Behavior And Consumer Attitudes Of The Elderly
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Consumer Behavior And Consumer Attitudes Of The Elderly
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Author : Nancy Huser Miller
language : en
Publisher:
Release Date : 1978
Consumer Behavior And Consumer Attitudes Of The Elderly written by Nancy Huser Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Consumers categories.
Understanding The Older Consumer
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Author : Barrie Gunter
language : en
Publisher: Psychology Press
Release Date : 1998
Understanding The Older Consumer written by Barrie Gunter and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
The Aging Consumer
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Author : Aimee Drolet
language : en
Publisher: Routledge
Release Date : 2020-10-01
The Aging Consumer written by Aimee Drolet and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-01 with Psychology categories.
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
The Aging Consumer
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Author : Aimee Drolet
language : en
Publisher: Routledge
Release Date : 2011-01-11
The Aging Consumer written by Aimee Drolet and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-11 with Psychology categories.
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
Elderly Consumers And Retail Sales Personnel
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Author : Julie Johnson-Hillery
language : en
Publisher: Garland Science
Release Date : 2021-10-28
Elderly Consumers And Retail Sales Personnel written by Julie Johnson-Hillery and has been published by Garland Science this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-28 with Social Science categories.
Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.
Lifestyles And Consumer Behavior Of Older Americans
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Author : Howard G. Schutz
language : en
Publisher: Praeger Publishers
Release Date : 1979
Lifestyles And Consumer Behavior Of Older Americans written by Howard G. Schutz and has been published by Praeger Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Business & Economics categories.
Marketing To The Aging Population
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Author : George P. Moschis
language : en
Publisher: Springer Nature
Release Date : 2022-10-06
Marketing To The Aging Population written by George P. Moschis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-06 with Business & Economics categories.
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Marketing To The Ageing Consumer
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Author : D. Stroud
language : en
Publisher: Springer
Release Date : 2012-12-14
Marketing To The Ageing Consumer written by D. Stroud and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
The Elderly Consumer
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Author : Fred E. Waddell
language : en
Publisher:
Release Date : 1976
The Elderly Consumer written by Fred E. Waddell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
The Elderly Consumer
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Author : Mark Abrams
language : en
Publisher:
Release Date : 1982
The Elderly Consumer written by Mark Abrams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Older consumers categories.