Consumer Behavior In Practice
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Consumer Behavior In Practice
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Author : Eugene Y. Chan
language : en
Publisher: Palgrave Macmillan
Release Date : 2024-04-03
Consumer Behavior In Practice written by Eugene Y. Chan and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-03 with Business & Economics categories.
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out. The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in actual practice; and the relevance of digital and social media marketing. This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities.
Consumer Behavior And The Practice Of Marketing
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Author : Kenneth E. Runyon
language : en
Publisher: Merrill Publishing Company
Release Date : 1980
Consumer Behavior And The Practice Of Marketing written by Kenneth E. Runyon and has been published by Merrill Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Consumer Behavior In Practice
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Author : Eugene Y. Chan
language : en
Publisher: Springer Nature
Release Date : 2024-02-22
Consumer Behavior In Practice written by Eugene Y. Chan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-22 with Business & Economics categories.
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out. The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in actual practice; and the relevance of digital and social media marketing. This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities.
Consumer Behavior
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Author : Charles Glenn Walters
language : en
Publisher:
Release Date : 1978
Consumer Behavior written by Charles Glenn Walters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Consumer behavior categories.
Consumer Behavior Theory And Practice
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Author : C G. WALTERS
language : en
Publisher:
Release Date : 1976
Consumer Behavior Theory And Practice written by C G. WALTERS and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
Consumer Behavior
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Author : Senay Sabah
language : en
Publisher: BoD – Books on Demand
Release Date : 2017-11-21
Consumer Behavior written by Senay Sabah and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-21 with Business & Economics categories.
No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Consumer Behavior
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Author : Syed Akhter
language : en
Publisher: SAGE Publications
Release Date : 2023-03-11
Consumer Behavior written by Syed Akhter and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-11 with Business & Economics categories.
The sixth edition explains key consumer behavior concepts and theories, drawing on the latest research in psychology, economics, and sociology. The new lead author, Syed Akhter (Marquette University) has completely updated 6e to deliver a more concise alternative (approximately 450 pages) to the old style exhaustive, encyclopedic approach of the major competitors. 6e covers the important areas CB instructors would likely want covered, but omits material less essential to the student’s education in consumer behavior. The book′s emphasis on the practical application of the chapter material meets students’ bias for retaining that which can help them become successful in a marketing career. It presents a “Strategy Box” in each chapter that focuses on questions related to consumer behavior research and findings, challenging students to think critically and answer strategic questions as well as numerous cross-cultural examples to illustrate concepts of consumer behavior and make them meaningful. End-of-chapter applied sections, “Putting Theory into Practice,” offer students additional materials to dig deeper into chapter topics and improve decision-making skills.
Consumer Behavior In Asia
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Author : Tsang-sing Chan
language : en
Publisher: Psychology Press
Release Date : 1999
Consumer Behavior In Asia written by Tsang-sing Chan and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Consumer Behavior in Asia: Issues and Marketing Practice will help you understand Asia's consumer market by providing a consumer segmentation of China's 1.25 billion population as it explores Asia's cultural values, consumer perceptions, and attitudes. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market and enabling you to accurately assess market demands and enact effective marketing strategies. Consumer Behavior in Asia provides you with a complete overview of China's economy and highlights the attractiveness of the growing market.
Consumer Behavior Analysis
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Author : Donald A. Hantula
language : en
Publisher: Routledge
Release Date : 2014-01-21
Consumer Behavior Analysis written by Donald A. Hantula and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-21 with Business & Economics categories.
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Effective Marketing And Consumer Behavior Tactics For High End Products
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Author : Vale, Vera Teixeira
language : en
Publisher: IGI Global
Release Date : 2025-05-15
Effective Marketing And Consumer Behavior Tactics For High End Products written by Vale, Vera Teixeira and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-15 with Business & Economics categories.
Effective marketing and consumer behavior tactics for high-end products require a better understanding of both psychological drivers and strategic brand positioning. High-end products often cater to a select group of consumers who value exclusivity, craftsmanship, and prestige, making it crucial for brands to tailor their marketing strategies to evoke a sense of luxury and desire. By leveraging consumer psychology, emotional appeal, and targeted experiences, brands can create a strong connection with their audience. Successful tactics go beyond traditional advertising, incorporating personalized messaging, influencer partnerships, and unique storytelling to reinforce the appeal of luxury and ensure high-end products resonate with their target market. Effective Marketing and Consumer Behavior Tactics for High-End Products explores how social media can impact consumer behavior in the luxury sector. It examines brand management practices, new digital communication channels, and the role of social media in marketing tactics. This book covers topics such as e-commerce, social media, and digital technology, and is a useful resource for business owners, entrepreneurs, marketers, academicians, researchers, and scientists.