Consumer In Store Exploratory Behavior
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Consumer In Store Exploratory Behavior
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Author : Whyne Lee
language : en
Publisher:
Release Date : 1991
Consumer In Store Exploratory Behavior written by Whyne Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Consumer behavior categories.
Store Avoidance Behavior
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Author : Rajini Janardhan
language : en
Publisher:
Release Date : 1997
Store Avoidance Behavior written by Rajini Janardhan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Avoidance (Psychology) categories.
Consumer behavior towards and within a store can be classified as either patronage or avoidance behavior. Literature reveals that extensive research effort has been focused on store patronage behavior. Research regarding store avoidance behavior has been a neglected field of inquiry in the field of marketing literature. Although researchers have expressed the need for research in the area of store avoidance behavior, none appears to have done so. Therefore, this study fills this void. The purpose of this study is to explore the concept of store avoidance behavior related to apparel purchases. Three factors--consumer characteristics, situational characteristics, and retail characteristics/store attributes--were postulated to influence store avoidance behavior. Because this study focused necessarily on a homogeneous population, it was difficult to claim insight into consumer characteristics and their effect on store avoidance behavior. The results indicated that situational influences were likely to affect the avoidance of stores. Consumers avoided stores under different physical and social contexts. Location, presence of friends and family, and the number of fellow shoppers in the stores affected the avoidance of stores. Consumers' avoidance of stores was influenced by time-pressured situations. It was also influenced by peak holiday gift-giving and weekend periods. Task definition, defined relative to purchasing for oneself versus others, did not influence avoidance decisions. The results also emphasized consumers' feelings consumers' feelings consequent to the purchase behavior. Negative feelings were created, to a large extent, by factors such as rude salespeople, poor lighting and so forth. The influence of retail attributes on avoidance behavior were significant. The reasons for avoidance were multiple, consistent and unchanging. Consumers appeared to be influenced by not one significant attribute but rather a multiplicity of attributes. The shoppers avoided stores if they consistently encountered the same problems in the same stores. Moreover, the reasons for avoiding stores remained stable and unchanging overtime. The findings and conclusion are preliminary and somewhat tentative given the exploratory nature of this research. It does provide a foundation upon which future studies may be based. Further research is necessary with more significant sample sizes representing a broader cross-section of consumers and across a wider range of products and product-market before generalizations can be claimed.
Exploratory Behavior In The Consumer Context
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Author : P. S. Raju
language : en
Publisher:
Release Date : 1979
Exploratory Behavior In The Consumer Context written by P. S. Raju and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Consumers categories.
How To Predict
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Author : Johnny Ch Lok
language : en
Publisher: Independently Published
Release Date : 2018-12-31
How To Predict written by Johnny Ch Lok and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-31 with categories.
Chapter TwoHow can store atmosphere environment influence consumer individual shopping behavior?On the one hand, some consumption psychologists suggest in-store variable factor can influence consumer emotion to feel either pleasure or displeasure of intended shopping behaviors within the store, thus these consumption psychologists who believe retail store environment can influence consumption behavior. On the other hand, some employment psychologists also suggest work environment can influence employee individual emotion to work, work environment include hospitals, schools and prisons etc. public work environment. It seems consumers and employees whose emotion will be influenced by environment factor. It brings this question. Can store atmosphere environment predict consumers buying decision?These consumption psychologists feel the component of store image, physical in-store variable, such as aisle width, brightness and crowding, when clearly these physical variables are store environment's major factor which can influence consumption behavior will be changed. Some retailers have claimed large effects from manipulating store atmosphere via layout, lighting, color and music ( Wysocki 1979; Stevens 1980).Some consumption psychologists also show these avoidance behaviors can cause consumer individual shopping emotion. First, physical approach and avoidance, which can be related to store patronage intentions at a basic level. Exploratory approach and avoidance can be related to in-store search and exposure to a broad or narrow range of retail offerings. Second, Communication approach and avoidance can be related to interaction with sales personnel and floor staff. Third, performance and satisfaction approach and avoidance can be related to repeat shopping frequency as well as reinforcement of time and money expenditures in the store. In consumer psychological view point, pleasure or displeasure refers to the degree to which the consumer feels good, joyful, happy or satisfied in the situation. Then, another degree to which a consumer feels excited, stimulated, alert or active in the situation. Thus, if the consumer feels the shopping environment is comfortable, joyful, happy or satisfied. The shopping environment, it will have more chance to influence the consumer chooses shopping. Otherwise if, the consumer feels the shopping environment is excited, alert, stimulated or active. The shopping environment will have less chance to influence the consumer chooses shopping. It seems each consumer individual emotion will influence whose consumption behavior as well as store atmosphere environment has close relationship to influence each consumer individual emotion also. Thus, retailers need to concern how to design whose store environment, e.g. what kind of furniture color, style and size; how much area of the store. For example, the store area is either large or middle or small area to let many or small number of consumers to stay in the store at the same time. How to let consumers to enter or leave the store? For example, how to let consumers to feel to leave the store easily when the fire is happening in store, it can make the consumers feel more safe, so who will have more probable to stay in the store to consume. How to display whose products to let consumers feel to touch or see to find any products on the shelves more easily. Choosing what kind of music to let consumers to listen during who are staying to shopping in store, e.g. soft music or none any music ( quiet environment). These different store external feeling factors will influence each consumer individual emotion to feel more comfortable or uncomfortable feeling to decide to spend more long time or short time to stay in the store.
Consumer Behaviour And The Journey To Shop
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Author : Janet Mui Ho Che
language : en
Publisher:
Release Date : 1971
Consumer Behaviour And The Journey To Shop written by Janet Mui Ho Che and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with categories.
Hedonism Utilitarianism And Consumer Behavior
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Author : Daniele Scarpi
language : en
Publisher: Springer Nature
Release Date : 2020-05-28
Hedonism Utilitarianism And Consumer Behavior written by Daniele Scarpi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-28 with Business & Economics categories.
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Playing The Price Game An Exploratory Study In Retail In Aisle Consumer Decision Making Or Why Consumers Really Walk Away
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Author : Smitha Nair
language : en
Publisher:
Release Date : 2017
Playing The Price Game An Exploratory Study In Retail In Aisle Consumer Decision Making Or Why Consumers Really Walk Away written by Smitha Nair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Consumer behaviour categories.
This study is exploratory in nature and uses eye-tracking technology to understand how a consumer shows choice behaviour in the store. Eye-tracking glasses tracks the eye movement of shoppers as to which shelf and which product in an aisle they are having a look at and which part of the product package they are interested to look at. The aim of the study is to understand in-aisle consumer decision making, choice behaviour and walk-aways from shelves. This study is conducted in a pharmacy and green grocery store. The present study uses both qualitative and quantitative methods to form a theory. This study collects data using video, interview and questionnaire. This study uses a grounded theory approach.
Market Entry And Operational Decision Making In East West Business Relationships
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Author : Jorma Larimo
language : en
Publisher: Routledge
Release Date : 2013-04-03
Market Entry And Operational Decision Making In East West Business Relationships written by Jorma Larimo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-03 with Business & Economics categories.
Understand the dynamics of East-West relationships in business to make better decisions The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization. Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction. Topics in Market Entry and Operational Decision Making in East-West Business Relationships include: studies of four Estonian companies on their emergence and success factors a comparative study of performance measures of companies in Central and Eastern Europe a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia the location decisions of Italian firms a comparative study of in-store shopping behavior in Italy, France, and Poland the regionalization of multinational company strategies studies of Estonian companies, including the wood and forest industries and more Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.
Theoretical Perspectives On Exploratory Behavior
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Author : Puthankurissi S. Raju
language : en
Publisher:
Release Date : 1977
Theoretical Perspectives On Exploratory Behavior written by Puthankurissi S. Raju and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.
The Routledge Companion To Consumer Behavior Analysis
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Author : Gordon R. Foxall
language : en
Publisher: Routledge
Release Date : 2015-08-20
The Routledge Companion To Consumer Behavior Analysis written by Gordon R. Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-20 with Business & Economics categories.
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.