Copywriting Volume 1

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Copywriting Volume 1

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Author : Paulo Maccedo
language : pt-BR
Publisher: DVS Editora
Release Date : 2019-01-16

Copywriting Volume 1 written by Paulo Maccedo and has been published by DVS Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-16 with Business & Economics categories.

Este é um livro sobre O Método de Escrita Centenário Mais Cobiçado do Mercado Americano. E a proposta dele é essa: "Mostrar como aumentar o poder de comunicação e ensinar a desenvolver discursos altamente persuasivos e vendedores". O autor conseguiu colocar nele boa parte dos seus estudos sobre o tema e tornou o conteúdo único. O livro também é diferente por alguns motivos: –Primeiro, é denso e aprofundado, contendo mais de 60 mil palavras. Com isso, servirá como um verdadeiro guia direcionado à criação de comunicações persuasivas. O que você verá em suas páginas é um resumo de mais de um século de desenvolvimento da escrita para vendas. –Segundo, ele passeia por fatos históricos e escolas de copywriting mesclando isso com as partes técnicas. Foram incluídas muitas narrativas, cases e citações, o que fez evitar que o livro ficasse chato e enfadonho. Você aprenderá por meio de textos que geraram milhões de dólares. –E terceiro, vale como um MBA em marketing (palavras de leitores). Não temos muitos materiais bons falando de copywriting no Brasil. A maioria trata do assunto resumindo o método a fórmulas, templates e modelos. A obra vai na contramão disso. Se você ler o livro da primeira à última página, aprenderá a pensar como copywriter. Assim, não ficará mais refém de gurus de marketing e nem precisará consultar uma planilha com gatilhos mentais toda vez que tiver que escrever um texto de vendas. Isso tudo torna o livro diferente da maioria dos títulos sobre o tema lançados em português até hoje. Você precisa conferir isso!

Love Based Copywriting Books

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Author : Michele PW (Pariza Wacek)
language : en
Publisher:
Release Date : 2020-06

Love Based Copywriting Books written by Michele PW (Pariza Wacek) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06 with categories.

Includes "Love-Based Copywriting Method," the book that started a movement, and "Love-Based Copywriting System," voted one of Small Business Forum's top 3 books every entrepreneur should read.The Love-Based Copywriting Philosophy is perfect for anyone who is? sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business.You ABSOLUTELY can sell more with love, and these books shows you how!In Volume 1:? "Love-Based Copywriting Method,"? Michele explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead.In Volume 2, "Love-Based Copywriting System," Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love.You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the time you've finished, you've got your copy created.This highly acclaimed series has been featured on numerous media outlets, including Forbes, CBS and NPR.

The Copywriting Business Formula

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Author : Lukas Resheske
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-02-07

The Copywriting Business Formula written by Lukas Resheske and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-07 with categories.

The Copywriting Business Formula is one copywriter's take on everything you need to start, systematize, and scale a freelance copywriting business. After working with hundreds of clients in 4 years, and making nearly 7 figures as a freelance copywriter, Lukas Resheske shares the key principles and tactics you'll need to create a thriving freelance copywriting business for yourself.

The Adweek Copywriting Handbook

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Author : Joseph Sugarman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-19

The Adweek Copywriting Handbook written by Joseph Sugarman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-19 with Business & Economics categories.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Copywriting

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Author : Jaiden Pemton
language : en
Publisher:
Release Date : 2023-12-16

Copywriting written by Jaiden Pemton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-16 with Business & Economics categories.

Copywriting - 3 Manuscripts in 1 Book, Including: How to Write Sales Copy, How to Tell a Story and How to Write Non-Fiction 1) HOW TO WRITE SALES COPY: 7 Easy Steps to Master Copywriting, Marketing Content, Business Writing & Freelance Writing. YOU'LL LEARN: How to determine your sale copy audience Defining your product purpose How to develop your sales page Persuading reader action How to tell a story Playing on basic human needs How to develop your rebuttal How to excite your audience Presenting a sense of urgency How to define a call to action How to set your sales copy apart And so much more! 2) HOW TO TELL A STORY: 7 Easy Steps to Master Storytelling, Story Boarding, Writing Stories, Storyteller & Story Structure. YOU'LL LEARN: Logistics of each element of storytelling (character development, plot development, setting, point of view, theme, conflict) Common storytelling mistakes to avoid Brainstorming exercises to help you choose a story angle How to create an emotional experience How to develop a positive story outcome How to create a shining moment which will stick with your audience And so much more! 3) HOW TO WRITE NON-FICTION: 7 Easy Steps to Master Creative Non-Fiction, Memoir Writing, Travel Writing & Essay Writing. YOU'LL LEARN: How to define your genre by understanding the scope of your content How to understand the subgenre in your content and how to reflect that in your title How to write effective books by using seven simple, but powerful secrets How to ensure that you captivate your audiences through compelling writing How to use sources effectively when producing non-fiction content How to avoid needless criticism by using effective and credible sources How to ensure that your content is consistent with the narrative you want to portray How to produce high-quality content on a consistent basis while keeping things fresh How to ensure you have the right approach in your book while making sure you're addressing your audience properly How to make the most of the time and space you have to develop content And so much more! Master Sales Copy, Writing for Marketing, Non-Fiction Content & Become a Copywriter Today!

Copywriting

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Author : Linc Bartlett
language : en
Publisher: CreateSpace
Release Date : 2015-09-07

Copywriting written by Linc Bartlett and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with categories.

A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell! Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer," you can become a great copywriter! You'll discover how to write effective sales copy that "hits the spot," and find out why simple and persuasive sales copy sells so well. It's time to hone your storytelling skills and create compelling copy that outclasses your competition! With Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert, you'll be taken through a step-by-step process on how to become an amazing copywriter. Copywriting is a craft, and there are certain tools and formulas you can use to create both long and short copy that will have your prospects eating out of your hand! Let this book take you by the hand and transition you from a beginning copywriter into a sales page creating expert! You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!

The Copy Book

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Author : Rotovision
language : en
Publisher: Rotovision
Release Date : 1996-02

The Copy Book written by Rotovision and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-02 with categories.

The approach and methods of 30 master copywriters are unveiled, illustrating the personal methods and creative process of leading pros. Unaltered examples of copywriting projects in progress from writers working in a variety of fields are the core of this informative collection.

Copywriting Made Simple

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Author : Tom Albrighton
language : en
Publisher: ABC Business Communications Ltd
Release Date : 2020-06-06

Copywriting Made Simple written by Tom Albrighton and has been published by ABC Business Communications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-06 with Business & Economics categories.

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity

On The Art Of Writing Copy

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Author : Herschell Gordon Lewis
language : en
Publisher: Racom Communication
Release Date : 2004

On The Art Of Writing Copy written by Herschell Gordon Lewis and has been published by Racom Communication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy It's the MasterWork by the World's Master Copywriter. If you have any interest in the power of the written word or any control over what those words are supposed to accomplish¦you're about to choose the right book. Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, you'll find: How to write killer e-mail copy. How to avoid spam filters and still sell with power. Simple, effective rules for letter writing. When to use envelope copy and what to say. How broadcast copy differs. Why some of the old rules don't work any more. How to write an effective guarantee. It's all here for you in simple, straightforward language. TWO HUGE BONUSES! Bonus 1: Here are hundreds of examples, some excellent and some so stupid you'll wonder how they ever made it into print, on the air, or through the computer. Bonus 2: Here are more than 100 specific rules copy professionals use to grab and sell readers, viewers, and listeners. Far and away the most complete, most comprehensive, and, yes, the most useful handbook and guide to copywriting ever published, this will be the most thumbed-through book on your shelf because by any criterion it's The Bible of Copywriting. Enjoy it. Use it. Profit from it.

Copywriting Second Edition

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Author : Mark Shaw
language : en
Publisher: Hachette UK
Release Date : 2012-10-18

Copywriting Second Edition written by Mark Shaw and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-18 with Language Arts & Disciplines categories.

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.