Creating Your Library Brand
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Creating Your Library Brand
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Author : Elisabeth Doucett
language : en
Publisher: American Library Association
Release Date : 2008-05-12
Creating Your Library Brand written by Elisabeth Doucett and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-12 with Business & Economics categories.
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?
Video Marketing For Libraries
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Author : Heather A. Dalal
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2017-08-01
Video Marketing For Libraries written by Heather A. Dalal and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-01 with Language Arts & Disciplines categories.
Today’s libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences. You can increase awareness of your library’s resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. This book will guide you through: gaining internal supportcrafting a clear messagebuilding the library’s audiencewriting storyboards and scriptscasting and rehearsing actorsfilming and recording voiceover, editing, publishing, promoting,using online tools & animation softwareand assessing the efforts
How To Launch An Author Awards Program At Your Library
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Author : Julianne T. Stam
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-12-07
How To Launch An Author Awards Program At Your Library written by Julianne T. Stam and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-07 with Language Arts & Disciplines categories.
Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how. For many reasons, up until now librarians have ignored the nearly half-million self-published books available for purchase. This book details how to find and promote librarian-curated, self-published books, covering every step in the process—from assembling a committee and recruiting judges to soliciting submissions, handling the nominated authors, judging the entries, and promoting the contest and contest winner. Written by the founding members of the Soon-to-be-Famous Illinois Author Project, the first librarian-curated award for self-published works, this book shows you how to use the process outlined by these library marketing professionals to run a successful author awards program. You can also apply their proven methods and tools to evaluate self-published books written by local authors that you are considering adding to your collections.
The Library Marketing Toolkit
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Author : Ned Potter
language : en
Publisher: Facet Publishing
Release Date : 2012-06-23
The Library Marketing Toolkit written by Ned Potter and has been published by Facet Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-23 with Business & Economics categories.
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Marketing Your Library
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Author : Carol Smallwood
language : en
Publisher: McFarland
Release Date : 2014-01-10
Marketing Your Library written by Carol Smallwood and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Language Arts & Disciplines categories.
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
The School Library Manager
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Author : Blanche Woolls
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2023-06-15
The School Library Manager written by Blanche Woolls and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-15 with Language Arts & Disciplines categories.
The seventh edition of this comprehensive school library management text expands upon the role of the school librarian, especially in the ever-growing digital realm, and highlights the importance of school librarian leadership and outreach. In an era of budget cuts, reduced staffing, and a global pandemic, it's more important than ever for new LIS professionals and established school librarians and administrators to demonstrate the value of school libraries to decision makers. This revised and updated edition of a classic text adds two well-known authors to help lead readers through the many essential management tasks and skills required to administer the successful school library program. It emphasizes the importance of the school librarian in providing digital access to information for teachers and students, describes how facilities are being modified to accommodate new resources and programming, and offers new ways to use AASL standards to evaluate programs. All chapters are updated, and the text addresses such timely subjects as providing information resources when students, teachers, and librarians are interacting online. A new chapter highlights the importance of the school librarian's leadership in schools, districts, and communities. This invaluable textbook teaches practical skills for school library management and offers inspiration and guidance for growing LIS careers.
Graphic Design
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Author : Valerie Colston
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2019-01-29
Graphic Design written by Valerie Colston and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-29 with Art categories.
This book will help librarians complete graphic design projects with creativity and skill. Written specifically for librarians, it starts with the basics of design and builds on those skills. It is a guide that is relevant to those just learning to create designs and those who have been creating visuals for many years.
Marketing For Special And Academic Libraries
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Author : Valerie S. Gordon
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2016-03-15
Marketing For Special And Academic Libraries written by Valerie S. Gordon and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-15 with Language Arts & Disciplines categories.
Here’s an easy-to-follow, practical marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here.Marketing tools:Digital publications,Social media,Visual and print marketing materials,Personal interactions Eventsyou can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Library Marketing Basics
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Author : Mark Aaron Polger
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2019-03-26
Library Marketing Basics written by Mark Aaron Polger and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Language Arts & Disciplines categories.
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
Planning And Promoting Events In Health Sciences Libraries
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Author : Shalu Gillum
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2021-04-01
Planning And Promoting Events In Health Sciences Libraries written by Shalu Gillum and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-01 with Language Arts & Disciplines categories.
Selected as a 2025 Doody's Core Title Library programming can increase patron awareness of and engagement with library resources and services. However, creative programming and promotion is what really draws people in, especially as libraries evolve and become more virtual. How can librarians reach their unique user groups when those users never have to step foot in the library? Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices presents a simple blueprint for planning and promoting library events and programs written with medical librarians in mind. Whether you work in an academic or hospital setting, this book is full of useful suggestions and tips for taking the stress and confusion out of the library programming and event planning process. Drawing upon the wisdom and experience of health sciences librarians from across the country, this book will: Walk readers through the stages of library programming and promotionAct as a how-to for health sciences librarians looking to create successful outreach events Highlight how other health sciences libraries just like yours have successfully created programs for their users, even those with little to no programming budgetEncourage readers to think creatively about their own programming and events Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices will show you that you don't need a degree in marketing in order to create successful outreach events. Health sciences librarians can take what they already know about their patrons and their own libraries and apply that knowledge to every planning process with the help of the practical strategies found in this guide.