Critical Discourse Analysis Of Chinese Advertisement
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Critical Discourse Analysis Of Chinese Advertisement
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Author : Chong Wang
language : en
Publisher: Springer
Release Date : 2017-07-04
Critical Discourse Analysis Of Chinese Advertisement written by Chong Wang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-04 with Language Arts & Disciplines categories.
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.
Critical Pragmatic Studies On Chinese Public Discourse
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Author : Xinren Chen
language : en
Publisher: Routledge
Release Date : 2019-09-16
Critical Pragmatic Studies On Chinese Public Discourse written by Xinren Chen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-16 with Language Arts & Disciplines categories.
Public discourse constitutes the language environment of a town or a city, which forms part of the social environment of a country or a region. Based on extensive first-hand data collected from public places, mass media and the Internet, this monograph attempts critical pragmatic studies of public discourse in the contemporary Chinese context. By applying pragmatic theories and analytical instruments to the analysis of the data, including business names, advertisements, public signs and notices, and news, the book showcases such discursive practices as personalization and subjectivization and reveals such social problems as unhealthy social mentalities, “pragmatic traps”, suspect discrimination, and vulgarity. It exemplifies a way of combining the Critical Discourse Analysis (CDA) approach and the pragmatic approach with a clear focus on the pragmatic issues. This book will not only be a necessary addition to the academic discipline of pragmatics in general, and critical pragmatics in particular, but also lay bare the problems existing in the use of public discourse and suggest several ways to improve such use. While it addresses the Chinese data only, the proposed analyses may contribute to international readers’ understanding of public discourse in contemporary China and serve as a reference for similar researches worldwide.
Currency Wars With China And Japan In Western Newsmagazines
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Author : Damien Ng
language : en
Publisher: Routledge
Release Date : 2022-02-27
Currency Wars With China And Japan In Western Newsmagazines written by Damien Ng and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-27 with Foreign Language Study categories.
This book explores China’s currency wars with its trading partners in four Western newsmagazines: Time, The Economist, L’Express, and Der Spiegel. Based on both quantitative and qualitative approaches, the interdisciplinary approach adopted in the research draws on two analytical frameworks from the realm of critical discourse analysis – van Leeuwen’s socio-semantic inventory of social-actor representation, and van Dijk’s concepts of macro-rules – as the overarching approaches to understand the changing dynamics of international relations and the global economy through Western media. The sample in this study consists of 160 texts, half of which are focused on China and the other half on Japan, across a period of 12 months in 2010 (China) and in 1987 (Japan). Through the comparison of Western representation between China and Japan, the similarities and differences in their coverage have been revealed as even more striking with regards to global politics and the international economy. The findings obtained from the empirical research have revealed that China was not only reported more unfavourably than Japan in terms of depth, but also across a broader range of areas spanning economics, politics, and military affairs. It has also emerged that all the four Western newsmagazines tended to centre their coverage on the US and China in 2010, and the US and Japan in 1987, although they did not speak in one collective voice with regard to their coverage of China and Japan.
Discursive Constructions Of Corporate Identities By Chinese Banks On Sina Weibo
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Author : Wei Feng
language : en
Publisher: Springer
Release Date : 2017-06-09
Discursive Constructions Of Corporate Identities By Chinese Banks On Sina Weibo written by Wei Feng and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-09 with Language Arts & Disciplines categories.
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
Identity Constructions In Bilingual Advertising
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Author : Songqing Li
language : en
Publisher: Routledge
Release Date : 2018-09-03
Identity Constructions In Bilingual Advertising written by Songqing Li and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Language Arts & Disciplines categories.
This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries through a critical and interpretive lens. Instead of simply presuming the role of the English language may have in constructing identities within the multimodal advertisement, this book aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English. It studies the varying degrees of the contribution of the English language and its possible roles in bilingual advertising, unravels the ideological dimensions of the language as well as identity and explains the sociocultural forms and meanings of identity. To this end, it develops a new critical-cognitive approach, bringing together recent advances in English as a global language, critical sociolinguistics, multilingual studies and multimodal discourse analysis. By delving into the cognitive process of identity constructions, it provides an evidence-based account of the roles of English, and it illustrates the interconnections between identities and local politics of English. This interdisciplinary book will be of interest to scholars and students in bilingualism, multilingualism, discourse analysis, English as a global language, multimodality, advertising and marketing.
Decoding Ad Culture
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Author : Harisur Rahman
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-09-18
Decoding Ad Culture written by Harisur Rahman and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-18 with Social Science categories.
Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.
Exploring Identity Work In Chinese Communication
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Author : Xinren Chen
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-10-21
Exploring Identity Work In Chinese Communication written by Xinren Chen and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Language Arts & Disciplines categories.
There is growing acceptance among pragmaticians that identity is often (de)constructed and negotiated in communication in order to impact the outcome of the interaction. Filling an important gap in current research, this book offers the first systematic, pragmatic theory to account for the generative mechanisms of identity in communication. Using data drawn from real-life communicative contexts in China, Xinren Chen examines why identity strategies are adopted, how and why identities are constructed and what factors determine their appropriateness and effectiveness. In answering these questions, this book argues that identity is an essential communicative resource, present across various domains and able to be exploited to facilitate the realization of communicative needs. Demonstrating that communication in Chinese involves the dynamic choice and shift of identity by discursive means, Exploring Identity Work in Chinese Communication suggests that identity is intersubjective in communication in all languages and that it can be accepted, challenged, or even deconstructed.
East Asian Pragmatics
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Author : Xinren Chen
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-26
East Asian Pragmatics written by Xinren Chen and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-26 with Language Arts & Disciplines categories.
Most of the innovative and exciting work done by East Asian pragmaticians on their languages, past and present alike, is written and published in local languages. As a result, research published in and about a particular East Asian language has been largely unavailable to those who do not speak the language. The contributors seek to present a comprehensive survey of existing outputs of pragmatics research on three major East Asian languages (Chinese, Japanese and Korean). The survey concentrates on a number of core pragmatic topics such as speech acts, deixis, discourse markers, conversation analysis, discourse analysis, and face/(im)politeness. To complement and compare with the picture of research work published in the local languages, the volume also includes a survey of internationally published, English-mediated articles and books studying the regional languages or contrasting them with other languages. A rivetting discourse on pragmatics research, it will be a valuable read for students and scholars alike.
Icon Laterals 2023
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Author : Sahiruddin Sahiruddin
language : en
Publisher: European Alliance for Innovation
Release Date : 2023-12-12
Icon Laterals 2023 written by Sahiruddin Sahiruddin and has been published by European Alliance for Innovation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-12 with Language Arts & Disciplines categories.
This 4th ICON LATERALS proceeding consisted of 27 reviewed papers under the following subthemes of (1) foreign language teaching and learning (2) innovation in language teaching and learning, (3) macrolinguistics: Pragmatics, Sociolinguistics, Psycholinguistics, Discourse Analysis, Forensic Linguistics, and Linguistic Landscapes, (4) Translation, and (5) Literature. Prior to this publication the selected papers have been reviewed by three different reviewers to provide more comprehensive and in-depth perspectives for the intended respected readers in the respected areas. The keynote speakers invited to the conference, Prof. Heather Zwicker from University of Queensland, Prof. Hsueh-Hua Chuang, Ph.D. from Institute of Education, Center for Teacher Education National Sun Yat-sen University, Prof. Ogasawara Hiroki from Kobe University, Ismatul Khasanah, S.Pd., M.Pd., M.Ed., Ph.D. from Universitas Brawijaya, Syariful Muttaqin, M.A., Ph.D. from Universitas Brawijaya, Han-Chin Liu, Ph.D. Associate Professor from Sun Yat-sen University, Yu-Hui Chang, Ph.D. Assistant Professor from National Sun Yat-sen University, and Asri Saraswati, Ph.D. from Universitas Indonesia, have provided some insightful ideas for enriching the multidisciplinary perspectives of the selected articles in this proceeding. We are also indebted to the support and the encouragement from Universitas Brawijaya and Faculty of Cultural Studies for proving all means to the success of the event. Finally, we are thankful for the excellent work from the organizing committee who have been working very hard, effectively and efficiently before, during, and after the conference. Finally, it is our honour and pleasure to present this conference proceeding to our respected readers with the hope that the papers are inspiring and stimulating for the development of the knowledge in the field of language, literary, and cultural studies.
A Discourse Analysis Of News Translation In China
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Author : Liang Xia
language : en
Publisher: Routledge
Release Date : 2019-01-21
A Discourse Analysis Of News Translation In China written by Liang Xia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-21 with Foreign Language Study categories.
A Discourse Analysis of News Translation in China offers hitherto underexplored inroads into Chinese media through insider perspectives on a unique Chinese newspaper, Cankao Xiaoxia which not only is the largest circulating newspaper in China but is also unique in that its news consists entirely of stories translated from foreign news sources. The size of the publication, the unique nature of the publication, and the view from the inside of such an organization gathered through interviews with its employees give this proposed book a highly unique perspective that will inform our understanding of the workings of Chinese media in important ways.