Customer Experience In The Context Of Omnichannel Retailing
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Customer Experience In The Context Of Omnichannel Retailing
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Author : Nils Fränzel
language : en
Publisher: Springer Nature
Release Date : 2025-04-30
Customer Experience In The Context Of Omnichannel Retailing written by Nils Fränzel and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Business & Economics categories.
The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance of channel specific marketing instruments and channel integration along the customer journey. Nils Fränzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey.
Managing Customer Experiences In An Omnichannel World
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Author : Taşkın Dirsehan
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-11-26
Managing Customer Experiences In An Omnichannel World written by Taşkın Dirsehan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with Business & Economics categories.
Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
Customer Experience In Fashion Retailing
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Author : Bethan Alexander
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-20
Customer Experience In Fashion Retailing written by Bethan Alexander and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-20 with Business & Economics categories.
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
Proceedings Of The International Conference On Emerging Challenges Sustainable Strategies In The Data Driven Economy Icech 2024
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Author : Dinh Nguyen Van
language : en
Publisher: Springer Nature
Release Date : 2025-04-30
Proceedings Of The International Conference On Emerging Challenges Sustainable Strategies In The Data Driven Economy Icech 2024 written by Dinh Nguyen Van and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Business & Economics categories.
This is an open access book. International School - Vietnam National University Hanoi, Hanoi University of Science and Technology – School of Economics and Management, University of Economics and Business - Vietnam National University, Hanoi, National Economics University – Faculty of Business Management, The University of Danang – University of Economics, University of Economics Ho Chi Minh City, Foreign Trade University, University of Economics – Hue University, University of Hertfordshire (UK), AVSE Global (France), PPM School of Management (Indonesia), EM Normandie Business School (France) will organize the 12th International Conference on Emerging Challenges: Sustainable Strategies in the Data–driven Economy) in Thanh Hoa, Vietnam on November 1–2, 2024. We would like to invite you to be a part of the ICECH2024 and submit your research papers for presentation. The details are as follows: Thanks to the juggernaut technological development (especially in the context of the Industrial Revolution 4.0), such as greater data availability and the increasing popularity of the Internet, governments, firms, and people are utilizing data (especially big data) to improve their decision-making, boost productivity, understand citizens and/or customers’ needs and behaviours, meet a greater variety of demands and many others benefits. It is undeniable that the data-driven economy features powerful economies of scale, economies of scope, network externalities in many sectors, and pervasive information asymmetry. Businesses globally are experiencing a significant increase in digitalization, leading to a surge in data volumes and emphasizing the need for enterprises to prioritize data-driven approaches. Data is becoming a crucial company asset, and its value relies on effectively utilizing it to produce actionable insights for strategic decision-making. In addition to the challenges that businesses are facing in the data-driven economy, over the past few years, the world has been gripped with rising uncertainties and significant challenges such as the COVID-19 pandemic, the Russia-Ukraine or the Israel-Hamas conflicts. These issues, coupled with current, lingering problems such as climate change, do pose significant threats to economies and companies around the world. In response to these challenges, governments and firms have adopted sustainability-oriented approaches such as the digitalization and/or digital transformation of business activities, the pursuant of sustainable development goals (SDGs), or the adoption of Environmental, Social, and Governance (ESG) practices. In the context of coupling challenges, as mentioned above, it is essential to discuss the solutions that businesses should take to be resilient in uncertain contexts and achieve sustainable development. Thus, ICECH2024 aims to provide a forum for academics and professionals to share research findings, experiences, and knowledge with respect to the craft, implementation and effects of sustainable strategies in a data-driven global economy. The ICECH2024 Conference will focus on (but not limited to) Asia-Pacific nations. We welcome submissions in the following areas: Economics, Business Law, Management, Finance and Banking, Innovation and Technology, Accounting and Auditing.
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices
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Author : Akel, Gökhan
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices written by Akel, Gökhan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Hci In Business Government And Organizations Ecommerce And Consumer Behavior
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Author : Fiona Fui-Hoon Nah
language : en
Publisher: Springer
Release Date : 2019-07-10
Hci In Business Government And Organizations Ecommerce And Consumer Behavior written by Fiona Fui-Hoon Nah and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-10 with Computers categories.
This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 63 papers presented in these two volumes are organized in topical sections named: Electronic, Mobile and Ubiquitous Commerce, eBanking and Digital Money, Consumer Behaviour, Business Information Systems, Dashboards and Visualization, Social Media and Big Data Analytics in B
Marketing And Advertising In The Online To Offline O2o World
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Author : Dinana, Hesham Osama
language : en
Publisher: IGI Global
Release Date : 2022-10-28
Marketing And Advertising In The Online To Offline O2o World written by Dinana, Hesham Osama and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-28 with Business & Economics categories.
The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Handbook Of Research On Global Networking Post Covid 19
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Author : Pego, Ana
language : en
Publisher: IGI Global
Release Date : 2022-06-03
Handbook Of Research On Global Networking Post Covid 19 written by Pego, Ana and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-03 with Business & Economics categories.
Management methodology and its applicability in society has changed drastically during the COVID-19 pandemic. Organizations have had to adopt new forms of resilience based on the needs of a different consumer. The COVID-19 market is a challenge for both producers and consumers as it meets new needs and a new capacity of merchandising. The Handbook of Research on Global Networking Post-COVID-19 fully unleashes the broad potential of entrepreneurial activity by exploring and highlighting new businesses and, as a result, the well-being of millions of people globally throughout the COVID-19 pandemic and prospects for the future. Delving into topics such as student empowerment, economic sectors, and personal finance, this book is an essential resource for managers, CEOs, consultants, faculty of higher education, students, researchers, policymakers, and academicians.
From Consumer Experience To Affective Loyalty Challenges And Prospects In The Psychology Of Consumer Behavior 3 0
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Author : María Pilar Martínez-Ruiz
language : en
Publisher: Frontiers Media SA
Release Date : 2018-02-19
From Consumer Experience To Affective Loyalty Challenges And Prospects In The Psychology Of Consumer Behavior 3 0 written by María Pilar Martínez-Ruiz and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-19 with categories.
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
Information Systems Research In Vietnam
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Author : Nguyen Hoang Thuan
language : en
Publisher: Springer Nature
Release Date : 2022-09-21
Information Systems Research In Vietnam written by Nguyen Hoang Thuan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-21 with Computers categories.
This book provides a collection of advanced information systems research, cases and applications in the context of Vietnam, presented by experienced researchers in the field. It provides a comprehensive overview of the field and offers access to practical information systems applications, serving as a guide to comparing the context. Readers can also compare the context of information systems applications in Vietnam as a developing country against the context in developed countries. The book contributes to the body of knowledge in several ways. It provides comprehensive references for information systems research, promotes the recent progress in its applications in Vietnam and offers a shared understanding to serve as a blueprint for future research. From a practical point of view, the book helps organisations/companies in Vietnam to keep up with information systems cases, studies and applications.