Customer Integration In Industrial Innovation Projects
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Customer Integration In Industrial Innovation Projects
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Author : Patricia Sandmeier
language : en
Publisher: Gabler Verlag
Release Date : 2008-05-15
Customer Integration In Industrial Innovation Projects written by Patricia Sandmeier and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-15 with Business & Economics categories.
Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products.
Customer Integration In Industrial Innovation Projects
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Author : Patricia Sandmeier
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-08-02
Customer Integration In Industrial Innovation Projects written by Patricia Sandmeier and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-02 with Business & Economics categories.
Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products.
Cross Industry Innovation Processes
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Author : Tobias Hahn
language : en
Publisher: Springer
Release Date : 2015-01-28
Cross Industry Innovation Processes written by Tobias Hahn and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.
20th Ispe International Conference On Concurrent Engineering
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Author : C. Bil
language : en
Publisher: IOS Press
Release Date : 2013-09-12
20th Ispe International Conference On Concurrent Engineering written by C. Bil and has been published by IOS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-12 with Technology & Engineering categories.
As a concept, Concurrent Engineering (CE) initiates processes with the goal of improving product quality, production efficiency and overall customer satisfaction. Services are becoming increasingly important to the economy, with more than 60% of the GDP in Japan, the USA, Germany and Russia deriving from service-based activities. The definition of a product has evolved from the manufacturing and supplying of goods only, to providing goods with added value, to eventually promoting a complete service business solution, with support from introduction into service and from operations to decommissioning. This book presents the proceedings of the 20th ISPE International Conference on Concurrent Engineering, held in Melbourne, Australia, in September 2013. The conference had as its theme Product and Service Engineering in a Dynamic World, and the papers explore research results, new concepts and insights covering a number of topics, including service engineering, cloud computing and digital manufacturing, knowledge-based engineering and sustainability in concurrent engineering.
Management Of The Fuzzy Front End Of Innovation
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Author : Oliver Gassmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-07
Management Of The Fuzzy Front End Of Innovation written by Oliver Gassmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-07 with Business & Economics categories.
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.
A Risk Benefit Perspective On Early Customer Integration
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Author : Christoph Kausch
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-08-02
A Risk Benefit Perspective On Early Customer Integration written by Christoph Kausch and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-02 with Business & Economics categories.
Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.
Mass Customization Strategies
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Author : Klaus Moser
language : en
Publisher: Lulu.com
Release Date : 2007
Mass Customization Strategies written by Klaus Moser and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Mass customization is a business concept for every organization. Mass customization is not simply understood as a business strategy, but also as a concept for supporting other business goals such as the operation of a mass or craft manufacturing business. This book presents seven different mass customization strategies and the competencies needed to successfully implement theses strategies. The findings presented with this book and doctoral dissertation are derived from case study research. The book documents 14 mass customization case studies and presents a new form of case study research, the industry research group. "Mass Customization Strategies" is recommended for researchers in the field of mass customization and customer integration as well as for managers and consultants. The author - Klaus Moser - is a Project Leader at Boston Consulting Group (BCG) and a research affiliate of the TUM Research Centre for Mass Customization & Customer Integration, Technische Universitaet Muenchen, Germany.
Innovation In Commoditized Service Industries
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Author : Maximilian Rothkopf
language : en
Publisher: LIT Verlag Münster
Release Date : 2009
Innovation In Commoditized Service Industries written by Maximilian Rothkopf and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.
Ebook Marketing Management
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Author : Christian Homburg
language : en
Publisher: McGraw Hill
Release Date : 2012-12-16
Ebook Marketing Management written by Christian Homburg and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-16 with Business & Economics categories.
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
Applied Technology And Innovation Management
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Author : Heinrich Arnold
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-12-10
Applied Technology And Innovation Management written by Heinrich Arnold and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-10 with Business & Economics categories.
Rapid application of new technologies and highly leveraged innovation processes are key for the success of companies and organizations in dynamic markets. Based on the experiences of one of the industry’s most modern innovation centers this book provides an insight into the tools and methods used to align customer requirements, competitive challenges and technological development. Both, scientists and practitioners, will benefit from the lessons learned and presented in this volume.