Customer Segmentation And Clustering Using Sas Enterprise Miner Second Edition 2nd Edition
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Customer Segmentation And Clustering Using Sas Enterprise Miner Second Edition 2nd Edition
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Author : Randy Collica
language : en
Publisher:
Release Date : 2011
Customer Segmentation And Clustering Using Sas Enterprise Miner Second Edition 2nd Edition written by Randy Collica and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with SAS (Computer file) categories.
Understanding the customer is critical to your company's success. In this book, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want.
Customer Segmentation And Clustering Using Sas Enterprise Miner Third Edition
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Author : Randall S. Collica
language : en
Publisher: SAS Institute
Release Date : 2017-03-23
Customer Segmentation And Clustering Using Sas Enterprise Miner Third Edition written by Randall S. Collica and has been published by SAS Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-23 with Business & Economics categories.
Résumé : A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --
Heuristics In Analytics
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Author : Carlos Andre Reis Pinheiro
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-03
Heuristics In Analytics written by Carlos Andre Reis Pinheiro and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-03 with Business & Economics categories.
Employ heuristic adjustments for truly accurate analysis Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand. With an emphasis on the importance of proper analytical tools, the book describes the analytical process from exploratory analysis through model developments, to deployments and possible outcomes. Beginning with an introduction to heuristic concepts, readers will find heuristics applied to statistics and probability, mathematics, stochastic, and artificial intelligence models, ending with the knowledge applications that solve business problems. Case studies illustrate the everyday application and implication of the techniques presented, while the heuristic approach is integrated into analytical modeling, graph analysis, text analytics, and more. Robust analytics has become crucial in the corporate environment, and randomness plays an enormous role in business and the competitive marketplace. Failing to account for randomness can steer a model in an entirely wrong direction, negatively affecting the final outcome and potentially devastating the bottom line. Heuristics in Analytics describes how the heuristic characteristics of analysis can be overcome with problem design, math and statistics, helping readers to: Realize just how random the world is, and how unplanned events can affect analysis Integrate heuristic and analytical approaches to modeling and problem solving Discover how graph analysis is applied in real-world scenarios around the globe Apply analytical knowledge to customer behavior, insolvency prevention, fraud detection, and more Understand how text analytics can be applied to increase the business knowledge Every single factor, no matter how large or how small, must be taken into account when modeling a scenario or event—even the unknowns. The presence or absence of even a single detail can dramatically alter eventual outcomes. From raw data to final report, Heuristics in Analytics contains the information analysts need to improve accuracy, and ultimately, predictive, and descriptive power.
Data Mining And Predictive Analytics
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Author : Daniel T. Larose
language : en
Publisher: John Wiley & Sons
Release Date : 2015-03-16
Data Mining And Predictive Analytics written by Daniel T. Larose and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-16 with Computers categories.
Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics: Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant, with exclusive password-protected instructor content Data Mining and Predictive Analytics will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives.
Analytics In A Big Data World
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Author : Bart Baesens
language : en
Publisher:
Release Date : 2014
Analytics In A Big Data World written by Bart Baesens and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Big data categories.
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really ...
Customer Segmentation And Clustering Using Sas Enterprise Miner
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Author : Randall S. Collica
language : es
Publisher:
Release Date : 2011
Customer Segmentation And Clustering Using Sas Enterprise Miner written by Randall S. Collica and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Data Mining Techniques
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Author : Michael J. A. Berry
language : en
Publisher: John Wiley & Sons
Release Date : 2004-04-09
Data Mining Techniques written by Michael J. A. Berry and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-09 with Business & Economics categories.
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.
Mastering Data Mining The Art And Science Of Customer Relationship Management
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Author : Michael J. A. Berry
language : en
Publisher:
Release Date : 2008-09-01
Mastering Data Mining The Art And Science Of Customer Relationship Management written by Michael J. A. Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-01 with categories.
Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
Speech And Language Processing
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Author : Daniel Jurafsky
language : en
Publisher:
Release Date : 2000-01
Speech And Language Processing written by Daniel Jurafsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01 with Automatic speech recognition categories.
This book takes an empirical approach to language processing, based on applying statistical and other machine-learning algorithms to large corpora.Methodology boxes are included in each chapter. Each chapter is built around one or more worked examples to demonstrate the main idea of the chapter. Covers the fundamental algorithms of various fields, whether originally proposed for spoken or written language to demonstrate how the same algorithm can be used for speech recognition and word-sense disambiguation. Emphasis on web and other practical applications. Emphasis on scientific evaluation. Useful as a reference for professionals in any of the areas of speech and language processing.
Change In Marine Communities
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Author : K. R. Clarke
language : en
Publisher:
Release Date : 2001
Change In Marine Communities written by K. R. Clarke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marine biology categories.