Data Driven Customer Engagement
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Data Driven Harnessing Data And Ai To Reinvent Customer Engagement
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Author : Tom Chavez
language : en
Publisher: McGraw Hill Professional
Release Date : 2018-10-05
Data Driven Harnessing Data And Ai To Reinvent Customer Engagement written by Tom Chavez and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-05 with Business & Economics categories.
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of marketsYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
Data Driven Customer Engagement
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Author : Ralf Strauss
language : en
Publisher: Springer Nature
Release Date : 2024-10-30
Data Driven Customer Engagement written by Ralf Strauss and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-30 with Business & Economics categories.
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.
Data Driven Customer Experience Transformation
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Author : Mohamed Zaki
language : en
Publisher: Kogan Page Publishers
Release Date : 2025-04-03
Data Driven Customer Experience Transformation written by Mohamed Zaki and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-03 with Business & Economics categories.
We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-driven Customer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, at the University of Cambridge, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Microsoft, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services.
Ai Marketing And Ethical Considerations In Consumer Engagement
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-05-07
Ai Marketing And Ethical Considerations In Consumer Engagement written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-07 with Business & Economics categories.
As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies. AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists.
Data Governance
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Author : Dimitrios Sargiotis
language : en
Publisher: Springer Nature
Release Date : 2024-09-11
Data Governance written by Dimitrios Sargiotis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-11 with Computers categories.
This book is a comprehensive resource designed to demystify the complex world of data governance for professionals across various sectors. This guide provides in-depth insights, methodologies, and best practices to help organizations manage their data effectively and securely. It covers essential topics such as data quality, privacy, security, and management ensuring that readers gain a holistic understanding of how to establish and maintain a robust data governance framework. Through a blend of theoretical knowledge and practical applications, this book addresses the challenges and benefits of data governance, equipping readers with the tools needed to navigate the evolving data landscape. In addition to foundational principles, this book explores real-world case studies that illustrate the tangible benefits and common pitfalls of implementing data governance. Emerging trends and technologies, including artificial intelligence, machine learning, and blockchain are also examined to prepare readers for future developments in the field. Whether you are a seasoned data management professional or new to the discipline, this book serves as an invaluable resource for mastering the intricacies of data governance and leveraging data as a strategic asset for organizational success. This resourceful guide targets data management professionals, IT managers, Compliance officers, Data Stewards, Data Owners Data Governance Managers and more. Business leaders, business executives academic researchers, students focused on computer science in data-related fields will also find this book a useful resource.
The Data Driven Product Manager A Blueprint 2025
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Author : Naga Srirama Narasimha Raviteja Malladi, Prof SumanYadav
language : en
Publisher: YASHITA PRAKASHAN PRIVATE LIMITED
Release Date :
The Data Driven Product Manager A Blueprint 2025 written by Naga Srirama Narasimha Raviteja Malladi, Prof SumanYadav and has been published by YASHITA PRAKASHAN PRIVATE LIMITED this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
PREFACE In today’s rapidly evolving business landscape, the role of a product manager is more critical—and more complex—than ever before. “The Data-Driven Product Manager: A Blueprint” was born out of the recognition that intuition and experience, while valuable, can only take you so far. To truly excel in product management, one must harness the power of data to drive decision-making, fuel innovation, and ultimately deliver products that resonate with customers and succeed in the market. This book is designed as a comprehensive guide for product managers who are eager to integrate data-driven strategies into every facet of their work. Whether you are a seasoned professional looking to refine your approach or a newcomer seeking a structured path into the world of product management, this blueprint provides the tools, techniques, and insights necessary to transform raw data into actionable intelligence. Throughout the chapters, you will encounter practical frameworks and real-world examples that illustrate how data can be seamlessly integrated into product lifecycle management. From initial market research and customer segmentation to product launch and post-launch analysis, each section is crafted to offer a step-by-step roadmap for developing and scaling products in a competitive market. One of the key themes of this book is the transformation of data from a mere byproduct of operations into a strategic asset. In doing so, it addresses common obstacles such as data quality issues, integration challenges, and the cultural shift required within organizations to embrace analytics as a core component of the product management process. We offer actionable advice on building data infrastructure, fostering cross-functional collaboration, and cultivating a mindset that values experimentation and continuous improvement. The decision to write this book was fueled by the growing recognition that data-driven product management is not just a trend but a fundamental shift in how products are conceptualized, built, and refined. In an era where customer expectations are constantly evolving and market conditions can change overnight, the ability to adapt quickly using insights derived from data is no longer optional—it is essential for survival and success. I invite you to embark on this journey with an open mind and a readiness to challenge conventional practices. As you progress through the chapters, my hope is that you will find not only practical strategies and technical guidance but also inspiration to innovate boldly and lead confidently. Let this blueprint serve as both a reference and a catalyst for your growth as a data-driven product manager, empowering you to make informed decisions that drive real impact. Welcome to the future of product management. Welcome to a world where data lights the way forward. Authors
The Data Driven Marketer
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date :
The Data Driven Marketer written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In the ever-changing landscape of marketing, data has become the driving force behind success. Businesses that leverage data effectively gain a competitive edge by understanding their customers, optimizing campaigns, and achieving measurable results. "The Data-Driven Marketer" is the ultimate guide to harnessing the power of data to transform your marketing strategies. This comprehensive book provides a step-by-step roadmap for marketers to navigate the data landscape, make informed decisions, and achieve remarkable growth. Inside, you'll discover: * **Data-Driven Strategies:** Learn how to leverage data to gain actionable insights, segment your audience, and create personalized marketing campaigns that resonate with your customers. * **Market Research and Analysis:** Master the art of market research and analysis to identify opportunities, understand customer behavior, and stay ahead of the competition. * **Digital Marketing Mastery:** Explore the latest digital marketing strategies, including content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, to reach and engage your target audience effectively. * **Data-Driven Advertising:** Delve into the world of data-driven advertising, including programmatic advertising, retargeting, geofencing, video advertising, and influencer marketing, to maximize your advertising ROI and drive conversions. * **Performance Measurement and Analytics:** Discover how to measure the effectiveness of your marketing campaigns, track key performance indicators (KPIs), and use data analytics to continuously improve your strategies. * **Emerging Trends:** Stay at the forefront of marketing innovation by exploring emerging trends such as artificial intelligence (AI), big data, the Internet of Things (IoT), and augmented reality (AR), and learn how to integrate these technologies into your marketing mix. Whether you're a seasoned marketer looking to enhance your data-driven marketing skills or a business owner seeking to leverage data to grow your business, "The Data-Driven Marketer" is an invaluable resource. With its practical insights, actionable advice, and real-world examples, this book will equip you with the knowledge and skills necessary to harness the power of data and transform your marketing efforts. If you like this book, write a review!
Data Driven Hr
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Author : Bernard Marr
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-04-03
Data Driven Hr written by Bernard Marr and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-03 with Business & Economics categories.
FINALIST: Business Book Awards 2019 - HR and Management Category Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession. Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.
Future Of Customer Engagement Through Marketing Intelligence
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Author : Sinha, Mudita
language : en
Publisher: IGI Global
Release Date : 2024-05-20
Future Of Customer Engagement Through Marketing Intelligence written by Sinha, Mudita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-20 with Business & Economics categories.
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data – the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage.