Design For The Mind
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Writing For The Design Mind
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Author : Natalia Ilyin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-04-04
Writing For The Design Mind written by Natalia Ilyin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-04 with Design categories.
"Becoming a designer takes a huge amount of time and education. With so many skills to learn, many people never get the chance to master the one skill that can give them a real advantage in business or academia: They never learn to write well.” In Writing for the Design Mind author, designer and educator Natalia Ilyin offers clear, concise, and humorous writing tips, techniques and strategies to people who have spent their lives mastering design rather than learning to write. Ilyin's book helps designers approach writing in the same ways they approach designing – teaching skills and methods through encouragement, practical exercises and visual advice. Writing well is a skill, like any other, and with this book you can learn to do it with confidence. //Winner in the 50 Books | 50 Covers award 2019 from the AIGA//
The Bible Its Oneness Of Mind And Oneness Of Design
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Author : David Laing
language : en
Publisher:
Release Date : 1854
The Bible Its Oneness Of Mind And Oneness Of Design written by David Laing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1854 with categories.
The Bible Its Oneness Of Mind And Oneness Of Design
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Author : David Laing (M.A., Rector of St. Olave's, Hart Street, London.)
language : en
Publisher:
Release Date : 1854
The Bible Its Oneness Of Mind And Oneness Of Design written by David Laing (M.A., Rector of St. Olave's, Hart Street, London.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1854 with categories.
The Design Of Design
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Author : Gordon Lindsay Glegg
language : en
Publisher: Cambridge University Press
Release Date : 1969-04
The Design Of Design written by Gordon Lindsay Glegg and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969-04 with Technology & Engineering categories.
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Design Entrepreneur
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Author : Steven Heller
language : en
Publisher: Rockport Publishers
Release Date : 2011-04-01
Design Entrepreneur written by Steven Heller and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-01 with Design categories.
Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more. Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duró, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn’t. This is the book that shows how that is accomplished.
The Ladies Repository
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Author :
language : en
Publisher:
Release Date : 1854
The Ladies Repository written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1854 with categories.
Typographic Design
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Author : Rob Carter
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-02
Typographic Design written by Rob Carter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-02 with Architecture categories.
Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.
Experience Design
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Author : Patrick Newbery
language : en
Publisher: John Wiley & Sons
Release Date : 2013-08-08
Experience Design written by Patrick Newbery and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-08 with Business & Economics categories.
Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about "experience design," from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar.
Artificial You
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Author : Susan Schneider
language : en
Publisher: Princeton University Press
Release Date : 2019-10-01
Artificial You written by Susan Schneider and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Science categories.
Hailed by the Washington Post as “a sure-footed and witty guide to slippery ethical terrain,” a philosophical exploration of AI and the future of the mind that Astronomer Royal Martin Rees calls “profound and entertaining” Humans may not be Earth’s most intelligent beings for much longer: the world champions of chess, Go, and Jeopardy! are now all AIs. Given the rapid pace of progress in AI, many predict that it could advance to human-level intelligence within the next several decades. From there, it could quickly outpace human intelligence. What do these developments mean for the future of the mind? In Artificial You, Susan Schneider says that it is inevitable that AI will take intelligence in new directions, but urges that it is up to us to carve out a sensible path forward. As AI technology turns inward, reshaping the brain, as well as outward, potentially creating machine minds, it is crucial to beware. Homo sapiens, as mind designers, will be playing with "tools" they do not understand how to use: the self, the mind, and consciousness. Schneider argues that an insufficient grasp of the nature of these entities could undermine the use of AI and brain enhancement technology, bringing about the demise or suffering of conscious beings. To flourish, we must grasp the philosophical issues lying beneath the algorithms. At the heart of her exploration is a sober-minded discussion of what AI can truly achieve: Can robots really be conscious? Can we merge with AI, as tech leaders like Elon Musk and Ray Kurzweil suggest? Is the mind just a program? Examining these thorny issues, Schneider proposes ways we can test for machine consciousness, questions whether consciousness is an unavoidable byproduct of sophisticated intelligence, and considers the overall dangers of creating machine minds.
Integral Sustainable Design
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Author : Mark DeKay
language : en
Publisher: Routledge
Release Date : 2012-08-21
Integral Sustainable Design written by Mark DeKay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Architecture categories.
This book offers practical and theoretical tools for more effective sustainable design solutions and for communicating sustainable design ideas to today's diverse stakeholders. It uses Integral Theory to make sense of the many competing ideas in this area and offers a powerful conceptual framework for sustainable designers through the four main perspectives of: Behaviours, Systems, Experiences and Cultures. It also uses human developmental theory to reframe sustainable design across four levels of complexity present in society: the Traditional, Modern, Postmodern, and Integral waves. Profuse with illustrations and examples, the book offers many conceptual tools including: - Twelve Principles of Integral Sustainable Design - Sixteen Prospects of Sustainable Design - Six Perceptual Shifts for Ecological Design Thinking - Five Levels of Sustainable Design Aesthetics - Ten Injunctions for Designing Connections to Nature