Design With Type
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Design With Type
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Author : Carl Dair
language : en
Publisher: University of Toronto Press
Release Date : 1982-01-01
Design With Type written by Carl Dair and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982-01-01 with Architecture categories.
Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.
Designing Type
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Author : Karen Cheng
language : en
Publisher: Yale University Press
Release Date : 2020-10-20
Designing Type written by Karen Cheng and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Design categories.
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
Designing With Type 5th Edition
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Author : James Craig
language : en
Publisher: Watson-Guptill
Release Date : 2012-05-16
Designing With Type 5th Edition written by James Craig and has been published by Watson-Guptill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-16 with Design categories.
The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Classic Typefaces
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Author : David Consuegra
language : en
Publisher: Simon and Schuster
Release Date : 2011-10-10
Classic Typefaces written by David Consuegra and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-10 with Design categories.
Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.
Type And Image
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Author : Philip B. Meggs
language : en
Publisher: John Wiley & Sons
Release Date : 1992-03-15
Type And Image written by Philip B. Meggs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-03-15 with Architecture categories.
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.
Typology
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Author : Steven Heller
language : en
Publisher: Chronicle Books
Release Date : 1999-06-01
Typology written by Steven Heller and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06-01 with Design categories.
A must-have for designers, not to mention that quirky group in love with type for types sake (you know who you are), Typology is the most visually dynamic compendium of typefaces on the market. Steven Heller and Louise Fili, two of the most admired and respected designers working today, cover everything from the classic elegance of the late 19th century to the fractured hypermedia of today. Organized by historical era and country of origin, each section introduces the culture and aesthetic of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. Expertly assembled and thoughtfully written, no other book encompasses this wealth of type styles in historical context. Its pages are profusely illustrated with hundreds of complete alphabets, and such original artifacts as typesheets, catalogs, broadsides, posters, and many other primary source examples. In all, Typology is the long-awaited type encyclopedia destined to be a standard reference work for years to come.
Playing With Type
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Author : Lara McCormick
language : en
Publisher: Rockport Publishers
Release Date : 2013-02-01
Playing With Type written by Lara McCormick and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Design categories.
Playing with Type is a hands-on, playful approach to learning type application and principles. This engagingguide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit� of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Theory Of Type Design
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Author : Gerard Unger
language : en
Publisher: Nai010 Publishers
Release Date : 2018-09
Theory Of Type Design written by Gerard Unger and has been published by Nai010 Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09 with Design categories.
"Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today’s digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world." --Publisher description.
Typography Essentials
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Author : Ina Saltz
language : en
Publisher:
Release Date : 2011-09
Typography Essentials written by Ina Saltz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Art categories.
Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize--but not to oversimplify--the many complex issues surrounding the effective use of typography.