Die Informations Und Mediengesellschaft Medientheorien Mit Dem Schwerpunkt Auf Marshall Mcluhan
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Die Informations Und Mediengesellschaft Medientheorien Mit Dem Schwerpunkt Auf Marshall Mcluhan
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Author : Martina Köppl
language : de
Publisher: GRIN Verlag
Release Date : 2009
Die Informations Und Mediengesellschaft Medientheorien Mit Dem Schwerpunkt Auf Marshall Mcluhan written by Martina Köppl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Studienarbeit aus dem Jahr 2003 im Fachbereich Soziologie - Individuum, Gruppe, Gesellschaft, Note: 2, Hochschule München (Fachbereich Sozialwesen), Sprache: Deutsch, Abstract: Durch die wachsende Bedeutung der Medientechnologien sind Medientheorien zu einem Bestandteil der Wissenschaften geworden [...]. Früher wurden Massenmedien und deren Wirkungen medientheoretisch im Rahmen der Politik untersucht, heute sind Massenmedien in allen Wissenschaften (z. B. Sozialwissenschaften) zum Bestandteil von Forschungen geworden, die Medien jeweils aus ihrer Perspektive untersuchen. Die wachsende Bedeutung der Medien zeigt sich auch am Umfang der Untersuchungen und Forschungen zu diesem Thema. Es gibt zu sehr viele unterschiedliche Bereiche von Medien, die in den Studien zum Gegenstand werden. Einige Kapitel in Büchern tragen z. B. Titel wie: Öffentliche Meinung und die Bedeutung der Medien; Die Bedeutung des Verbreitungsmediums; Die Glaubwürdigkeit der Medien; Die Entwicklung der Massenmedien; Kommunikation, Massenkommunikation, Wirkung. Erwähnen möchte ich auch noch, dass zum Thema Medien und Medienwirkungen nicht nur in Deutschland zahlreiche Untersuchungen gemacht werden. Auch in England und vor allem in den Vereinigten Staaten von Amerika - wo das Medium Fernsehen bei den Menschen einen großen Stellenwert einnimmt - wird hierzu weitreichend geforscht. Es gibt nicht EINE geltende Medientheorie, sondern es bestehen zahlreiche Theorien, die alle eine unterschiedliche Definition des Begriffs Medium verwenden und sich in ihrem Inhalt unterscheiden. Auch die Schwerpunktsetzung in den verschiedenen Theorien ist differenziert, es werden sowohl Technik, die Funktion als auch die Inhalte der Medien in den Vordergrund gestellt. Ich gebe im folgenden einen ganz kurzen Überblick über bestehende Theorien und deren Hauptthese. Im weiteren gehe ich auf eine von mir ausgewählte Theorie, die Theorie von Marshall McLuhan, genauer ein. In allen Theorien wird mehr oder weniger der Blick
Marshall Mcluhan Mit Dem Fernsehen In Die Netzwerkgesellschaft
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Author : Katrin Parigger
language : de
Publisher: GRIN Verlag
Release Date : 2008-01-23
Marshall Mcluhan Mit Dem Fernsehen In Die Netzwerkgesellschaft written by Katrin Parigger and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-23 with Performing Arts categories.
Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 2,0, Universität Wien (Theater-, Film- und Medienwissenschaft), Veranstaltung: Frühe und späte Fernsehtheorien, Sprache: Deutsch, Abstract: McLuhans Arbeit ist im Grunde darauf ausgerichtet, die technische Umwelt und deren Konsequenzen für die Gesellschaft aufzuzeigen und zu verstehen, während seine Bücher eher darauf abzielen, diesen Entdeckungsprozess offen zu legen. Wer seine Werke in der Hoffnung liest, eine klare Darstellung seiner Theorien und eine wissenschaftliche Fundierung dieser Theorien zu finden, sucht vergeblich danach. Ziel dieser Werke ist es nicht, mit einem fertigen Ergebnis aufzuwarten. Dennoch kann Marshall McLuhan als Visionär und Pionier der Medientheorie bezeichnet werden, der mit der Aussage „the medium is the message“ berühmt geworden ist, aber auch zu Problematiken wie das elektronische Zeitalter, die Netzwerkgesellschaft oder die Welt als globales Dorf Stellung bezogen hat. Nach einem Überblick über McLuhans Biographie (Kap. 2) sowie über seine zentralen Aussagen zum Fernsehen (Kap. 3) wird auf oben genannte Bereiche seiner Forschungsarbeit genauer eingegangen (Kap. 4). Abschließen wird die Weiterführung von McLuhans „Vor-Entwurf“ einer Netzwerkgesellschaft durch den spanischen Soziologen Manuel Castells erläutert(Kap. 5).
Understanding Media
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Author : Marshall Mcluhan
language : en
Publisher: MIT Press
Release Date : 1994-10-24
Understanding Media written by Marshall Mcluhan and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-10-24 with Social Science categories.
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
Digital Mcluhan
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Author : Paul Levinson
language : en
Publisher: Psychology Press
Release Date : 2001
Digital Mcluhan written by Paul Levinson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Philosophy categories.
The often prophetic social and scientific insights of Marshall McLuhan are laid bare in this biography of the man who coined the phrase "the medium is the message."
Mcluhan In Reverse
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Author : Robert K. Logan
language : en
Publisher: Peter Lang Us
Release Date : 2021
Mcluhan In Reverse written by Robert K. Logan and has been published by Peter Lang Us this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Mass media categories.
McLuhan in Reverseproposes two new and startling theses about Marshall McLuhan's body of work. The first argues that despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan's GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." While McLuhan's famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.
Understanding New Media
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Author : Robert K. Logan
language : en
Publisher: Understanding Media Ecology
Release Date : 2016
Understanding New Media written by Robert K. Logan and has been published by Understanding Media Ecology this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Internet categories.
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «global village, » making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message.» These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan's Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
Understanding Media Cultures
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Author : Nick Stevenson
language : en
Publisher: SAGE
Release Date : 2002-04-02
Understanding Media Cultures written by Nick Stevenson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-04-02 with Social Science categories.
The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.
Into The Universe Of Technical Images
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Author : Vilém Flusser
language : en
Publisher: U of Minnesota Press
Release Date : 2011
Into The Universe Of Technical Images written by Vilém Flusser and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Social Science categories.
An examination of the promise and peril of digital communication technologies.
Akteur Medien Theorie
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Author : Tristan Thielmann
language : en
Publisher:
Release Date : 2013
Akteur Medien Theorie written by Tristan Thielmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Actor-network theory categories.
Media Research
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Author : Marshall McLuhan
language : en
Publisher: Routledge
Release Date : 2014-01-02
Media Research written by Marshall McLuhan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-02 with Social Science categories.
Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967). Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves. The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press. Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.