Die Vereinbarkeit Von Beruf Und Familie F R Frauen In Werbeagenturen
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Die Vereinbarkeit Von Beruf Und Familie F R Frauen In Werbeagenturen
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Author : Julia Schroeter
language : de
Publisher: diplom.de
Release Date : 2014-04-11
Die Vereinbarkeit Von Beruf Und Familie F R Frauen In Werbeagenturen written by Julia Schroeter and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-11 with Social Science categories.
Inhaltsangabe:Einleitung: Die Vorarbeit zu dem Thema Die Vereinbarkeit von Beruf und Familie für Frauen in Werbeagenturen begann eigentlich schon vor gut einem Jahr, als ich anfing, mir ernsthafte Gedanken über meine berufliche Zukunft zu machen. Ich wollte wie viele meiner GWK- Kommilitoninnen in die Werbung gehen und besorgte mir alle erdenklichen Informationen für den Berufseinstieg. Bei meiner Recherche bin ich dann durch Zufall auf den Artikel Die Vorzeigefrau aus dem Wohnzimmer von Haike Telgheder aus dem Handelsblatt vom 13. Juli 2004 gestoßen, aus dem ich gerne den folgenden Auszug zitieren möchte: Karen Heumann ist die einzige Frau, die es in den Vorstand einer deutschen Werbeagentur geschafft hat. Und ohnehin ist sie eine der wenigen weiblichen Spitzenkräfte überhaupt in der Branche. Inzwischen ist Karen Heumann, mittelgroß, schlank, dunkelblonde lange Haare, die Vorzeigefrau der Branche geworden. (.) Und dafür arbeitetdie Vorstandsfrau auch hart. Der Arbeitstag endet selten vor 22 Uhr, auch sonntags ist sie oft im Büro. Kinder lassen sich mit dem Beruf, wie ich ihn mache, nicht verbinden, meint Karen Heumann. Das bedauert sie zwar manchmal, aber mein Job und mein Hobby, die Phänomenologie des Alltags zu erforschen, das ist so interessant, dass ich eigentlich immer und überall on bin . Die Aussage Karen Heumanns, dass sich Kinder mit ihrem Beruf nicht vereinbaren lassen, ließ mich aufhorchen und veranlasste mich, nicht nur über meinen zukünftigen Job, sondern auch über meine weiterführende Lebensplanung nachzudenken. Was die Kinderfrage angeht, bin ich als moderne undemanzipierte Frau immer davon ausgegangen, dass die Vereinbarkeit von Beruf und Familie heute kein Problem mehr darstellt. Die Zeiten meiner Eltern, in denen das Modell der Versorger-Ehe die Gesellschaft dominierte, sah ich spätestens seit der Frauenbewegung zerstört. Warum muss sich eine moderne junge Frau wie Karen Heumann heute immer noch zwischen Karriere und Kindern entscheiden? Um Antworten auf diese Frage zu finden, nutzte ich im Folgenden jede Gelegenheit, um herauszufinden, wie andere zukünftige Werberinnen mit dem Problem der Vereinbarkeit von Agentur und Familie umzugehen gedenken. Ich befragte einige Kommilitoninnen zu ihren Zukunftsvorstellungen und kam zu dem Ergebnis, dass sich die meisten überhaupt noch keine Gedanken gemacht haben. Die Antworten reichten von der anfänglichen Naivität und Unwissenheit meines Kalibers gibt es da überhaupt ein [...]
Frauen Manager Paare Wer Managt Die Familie
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Author : Petra Notz
language : de
Publisher:
Release Date : 2017
Frauen Manager Paare Wer Managt Die Familie written by Petra Notz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Das Audit Familie Beruf Neue Wege Zur Vereinbarkeit
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Author : Burogemeineschaft Equalitas
language : de
Publisher: FrancoAngeli
Release Date : 2007
Das Audit Familie Beruf Neue Wege Zur Vereinbarkeit written by Burogemeineschaft Equalitas and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Social Science categories.
Kreuzer
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Author :
language : de
Publisher:
Release Date : 2007
Kreuzer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Arts, German categories.
Growth Energy The Environment And Economic Growth
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Author : Dale Weldeau Jorgenson
language : en
Publisher: MIT Press
Release Date : 1998
Growth Energy The Environment And Economic Growth written by Dale Weldeau Jorgenson and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Economic development categories.
Zitty
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Author :
language : de
Publisher:
Release Date : 2009
Zitty written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Berlin (Germany) categories.
New Women Of Spain
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Author : Elisabeth de Sotelo
language : en
Publisher: Transaction Publishers
Release Date : 2005
New Women Of Spain written by Elisabeth de Sotelo and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with History categories.
This collection of essays provides a profound insight into today's discussion of feminist positions among female Spanish scholars. The focus is placed on the social and political achievements that feminism has attained since the transition to democracy in Spain. It outlines the radical changes of the image of women. Above all, however, this reader illustrates the extent of academic research on issues of gender, which has become increasingly differentiated over the last 30 years. This book is a tremendous example of the dramatic development of feminism and the new status of women in Spain. Book jacket.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Gender And Language Learning
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Author : Prof. Dr. Daniela Elsner
language : en
Publisher:
Release Date : 2016
Gender And Language Learning written by Prof. Dr. Daniela Elsner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Rewriting Academia
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Author : Renate Haas
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2015
Rewriting Academia written by Renate Haas and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Sex role categories.
In broad historical and European contextualization, 25 experts from Continental Europe give an overview of the development of the Anglicist Women's and Gender Studies in their countries. A pioneering achievement with fundamental insights both for English Studies and various further disciplines.