Digital Branding Essentials
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Digital Branding Essentials
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Author : Nate Everett
language : en
Publisher: Street Smart Publishing
Release Date : 2024-04-04
Digital Branding Essentials written by Nate Everett and has been published by Street Smart Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-04 with Business & Economics categories.
Unlock the secrets to digital branding mastery with this essential guide for modern businesses. From defining your brand identity to crafting compelling content and navigating crises with grace, this book equips you with the tools and strategies to elevate your brand presence in the digital realm. Packed with actionable insights, real-world case studies, and expert advice, it's your roadmap to building trust, engaging audiences, and thriving in the ever-evolving world of digital branding. Whether you're a seasoned marketer or a budding entrepreneur, this book will empower you to unleash the full potential of your digital brand.
Digital Marketing Essentials You Always Wanted To Know
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Author : Vibrant Publishers
language : ar
Publisher: Vibrant Publishers
Release Date : 2020-07-23
Digital Marketing Essentials You Always Wanted To Know written by Vibrant Publishers and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-23 with Business & Economics categories.
The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.
Essentials Of Digital Marketing
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Author : Kathryn Waite
language : en
Publisher:
Release Date : 2018-02-26
Essentials Of Digital Marketing written by Kathryn Waite and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-26 with Digital media categories.
* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing is being used in various industry settings. Do you know where to start with digital marketing? This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how to integrate digital marketing into existing channels. It also examines new digital business models including crowd sourcing and crowd funding. Finally it examines the key performance indicators of technology acceptance, customer satisfaction and customer engagement and the choice of analytics that can be used for measuring these outcomes.
Digital Marketing Essentials
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Author : Jeff Larson
language : en
Publisher:
Release Date : 2017
Digital Marketing Essentials written by Jeff Larson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Electronic commerce categories.
Absolute Essentials Of Digital Marketing
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Author : Alan Charlesworth
language : en
Publisher: Routledge
Release Date : 2020-09-24
Absolute Essentials Of Digital Marketing written by Alan Charlesworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-24 with Business & Economics categories.
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
Essentials Of Digital Marketing
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Author : Kathryn Waite
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2018-02-26
Essentials Of Digital Marketing written by Kathryn Waite and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-26 with Business & Economics categories.
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
Digital Marketing Essentials
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Author : RWG Publishing
language : en
Publisher: RWG Publishing
Release Date : 2024-06-28
Digital Marketing Essentials written by RWG Publishing and has been published by RWG Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-28 with Business & Economics categories.
Digital Marketing Essentials by RWG Publishing is your ultimate guide to mastering the art of digital marketing. In an era where traditional marketing methods are rapidly becoming obsolete, this book serves as a comprehensive resource for business owners and marketers looking to navigate the dynamic landscape of digital marketing. From understanding the basics to implementing advanced strategies, this book covers it all. Discover how digital marketing acts as a direct communication channel with potential consumers, enabling businesses to effectively showcase their products and services. Learn about essential tools like email marketing and social media, which most people interact with daily, and how these tools can be leveraged to create cost-effective, precise, and result-driven marketing campaigns. This book addresses common challenges faced by business owners, such as the overwhelming number of digital marketing service providers and the lack of a concrete strategy. With practical tips and expert insights, Digital Marketing Essentials empowers you to develop professional-level digital marketing plans that drive success and build customer loyalty. Whether you're a seasoned marketer or a business owner new to the digital realm, this book is your key to unlocking the full potential of digital marketing.
Digimarketing
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Author : Kent Wertime
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-19
Digimarketing written by Kent Wertime and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-19 with Business & Economics categories.
"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
Digital Design Essentials
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Author : Rajesh Lal
language : en
Publisher:
Release Date : 2013-06
Digital Design Essentials written by Rajesh Lal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Art categories.
Through hundreds of photographs, this dynamic guide demonstrates how to expertly apply design principles in a variety of devices, desktops, web pages, mobile and other touchscreen devices.
Social Media Marketing For Beginners
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Author : Miller James McDonald
language : en
Publisher:
Release Date : 2020-10-08
Social Media Marketing For Beginners written by Miller James McDonald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-08 with categories.
Is your business struggling to make sales? Are you looking for better ways to promote your business? Are you having difficulties with your digital marketing campaign? When promoting a business, digital marketing is an essential aspect of the overall marketing campaign that is impossible to overlook. In driving the growth of a business, there are several benefits that digital marketing offers. Some of these benefits include: ● A lower cost to reach your target audience in comparison to traditional marketing methods offering the same reach ● It allows your business to build a reputation and customer loyalty through an open means of engagement ● The results and performance of your digital marketing campaign is easy to track and assess to improve on your current actions for a better outcome ● Digital marketing offers high conversion rates since it minimizes the need for a visit to your storefront or a phone call from your customers and replaces it with clicks on the website ● Despite these benefits that digital marketing offers, there are some minor issues that businesses experience during a digital marketing campaign. Some of these problems are: ● The impact of negative feedback from the audience and customers that is easy to notice by other potential customers ● Finding the right tools and developing the right skills to keep up with the latest trends and monitor the brand reputation online ● Difficulties in identifying the right actions to take to make a business stand out from the competitors since similar companies are vying to attract the same target audience Even with these issues affecting digital marketing, it remains one of the essential marketing tools available now. To make the most of this tool in growing your business, it is vital that you develop your digital marketing skills. This book is focused on developing this skill, and it does so by providing information on the following aspects: ● The evolution of social media and its importance in your digital marketing campaign ● Social media trends that will become mainstream in a few years ● How SEO can benefit your business ● Brand and brand building for business success ● Content marketing and why the right type of content is essential in attracting your target audience ● The main social media sites for promoting your business ● Why you should consider local SEO when developing your strategy ● The importance of review marketing in the growth of businesses today ● Email marketing and why it is one of a crucial part of digital marketing ● Getting the most out of Google Ads in promoting your business Digital marketing is vital to the growth of your business It is a process that requires time if you want to see positive results. Don't hinder your growth by depending on traditional advertising methods. Get a copy of this book now and start applying the principles of digital marketing today.