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Digital Influence On Consumer Habits

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Digital Influence On Consumer Habits

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Author : Nripendra Singh
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-04-23

Digital Influence On Consumer Habits written by Nripendra Singh and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-23 with Business & Economics categories.

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Leveraging Consumer Behavior And Psychology In The Digital Economy

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Author : Suki, Norazah Mohd
language : en
Publisher: IGI Global
Release Date : 2020-06-26

Leveraging Consumer Behavior And Psychology In The Digital Economy written by Suki, Norazah Mohd and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Digital Influence On Consumer Habits

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Author : Nripendra Singh
language : en
Publisher: Emerald Publishing Limited
Release Date : 2024-04-23

Digital Influence On Consumer Habits written by Nripendra Singh and has been published by Emerald Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-23 with Business & Economics categories.

Online Consumer Behavior

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Author : Angeline Close
language : en
Publisher: Routledge
Release Date : 2012

Online Consumer Behavior written by Angeline Close and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Consumer Behavior

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Author : Delbert I. Hawkins
language : en
Publisher:
Release Date : 1995-02-01

Consumer Behavior written by Delbert I. Hawkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-02-01 with categories.

Online Marketing

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Author : Richard Gay
language : en
Publisher: Oxford University Press
Release Date : 2007-03-15

Online Marketing written by Richard Gay and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-15 with Business & Economics categories.

'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.

Consumer Behavior In Digital Age

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Author : Dr. VVLN Sastry
language : en
Publisher: Idea Publishing
Release Date : 2019-07-01

Consumer Behavior In Digital Age written by Dr. VVLN Sastry and has been published by Idea Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-01 with Business & Economics categories.

This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.

Big Data Analytics For Improved Accuracy Efficiency And Decision Making In Digital Marketing

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Author : Singh, Amandeep
language : en
Publisher: IGI Global
Release Date : 2021-06-18

Big Data Analytics For Improved Accuracy Efficiency And Decision Making In Digital Marketing written by Singh, Amandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-18 with Business & Economics categories.

The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.

Innovative Trends Shaping Food Marketing And Consumption

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Author : Hussain, Zahid
language : en
Publisher: IGI Global
Release Date : 2025-01-23

Innovative Trends Shaping Food Marketing And Consumption written by Hussain, Zahid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-23 with Business & Economics categories.

The food industry has recently witnessed large strides in food marketing innovation, driven by evolving consumer preferences, technological advancements, and a focus on sustainability. As health-conscious and environmentally aware consumers demand more from brands, food marketing and consumption are being reshaped by trends like personalized nutrition, plant-based alternatives, and digital engagement through social media and e-commerce platforms. The rise of data-driven insights enables brands to customize their marketing messages, while the growing emphasis on transparency encourages companies to rethink their branding and packaging. Further exploration into these innovations will transform how food is marketed, produced, consumed, and experienced. Innovative Trends Shaping Food Marketing and Consumption examines the sociocultural, economic, and symbolic factors that craft consumer’s food experiences and wellbeing. It explores the transformative practices redefining global food marketing and consumption patterns. This book covers topics such as digital technology, social media, and waste management, and is a useful resource for business owners, marketers, economists, academicians, scientists, and researchers.

Digital Influence On Consumer Habits

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