Digital Media In The Streaming Age The Rise Of Ott Podcasting And Vlogging Volume 1
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Digital Media In The Streaming Age The Rise Of Ott Podcasting And Vlogging Volume 1
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Author : Gulshan Kumar
language : en
Publisher: IIP Iterative International Publishers
Release Date : 2025-03-17
Digital Media In The Streaming Age The Rise Of Ott Podcasting And Vlogging Volume 1 written by Gulshan Kumar and has been published by IIP Iterative International Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-17 with Language Arts & Disciplines categories.
Digital Media in the Streaming Age: The Rise of OTT, Podcasting and Vlogging Volume I delves into the transformative landscape of digital media, offering an extensive analysis of the evolution, impact, and theoretical underpinnings of streaming platforms, podcasting, and vlogging. This scholarly work unpacks the multifaceted dimensions of the digital age, highlighting critical intersections of technology, culture, economy, and communication. The book begins with a robust theoretical foundation, encompassing a range of frameworks from economic theories like Disruptive Innovation and Network Effects to cultural paradigms such as Cultural Imperialism and Hybridity. These perspectives set the stage for analysing the profound shifts in media production, distribution, and consumption patterns. Subsequent chapters provide an in-depth examination of Over-The-Top (OTT) platforms, charting their rise and impact on global and regional entertainment landscapes, including India. The exploration extends to podcasting and vlogging, dissecting their histories, distinct characteristics, and practical insights for aspiring creators. Unique content such as vodcasting, micro celebrities, and the rise of child influencers adds depth to the discussion. A notable feature is the focus on emerging media phenomena such as memes, video games, and second-screen culture. These chapters underscore their socio-cultural and ethical implications, supported by case studies and historical perspectives. The book also sheds light on the evolution of web series, the decline of traditional star culture, and the emergence of new talent, particularly in Indian contexts. Themes such as content localization, binge-watching, and the ethical dimensions of digital media consumption are critically analysed, offering readers insights into how streaming technologies reshape cultural practices and audience engagement. Rich with data, historical context, and forward-looking perspectives, this volume combines academic rigor with accessibility. The inclusion of practical guides, FAQs, and practice questions makes it a valuable resource for scholars, media professionals, and students of mass communication, cultural studies, and digital media.
Transmedia Marketing
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Author : Anne Zeiser
language : en
Publisher: CRC Press
Release Date : 2015-06-19
Transmedia Marketing written by Anne Zeiser and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Art categories.
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
The Social Media Bible
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Author :
language : en
Publisher:
Release Date : 2018
The Social Media Bible written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Social media categories.
The Global Smartphone
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Author : Daniel Miller
language : en
Publisher: UCL Press
Release Date : 2021-05-06
The Global Smartphone written by Daniel Miller and has been published by UCL Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-06 with Social Science categories.
The smartphone is often literally right in front of our nose, so you would think we would know what it is. But do we? To find out, 11 anthropologists each spent 16 months living in communities in Africa, Asia, Europe and South America, focusing on the take up of smartphones by older people. Their research reveals that smartphones are technology for everyone, not just for the young. The Global Smartphone presents a series of original perspectives deriving from this global and comparative research project. Smartphones have become as much a place within which we live as a device we use to provide ‘perpetual opportunism’, as they are always with us. The authors show how the smartphone is more than an ‘app device’ and explore differences between what people say about smartphones and how they use them. The smartphone is unprecedented in the degree to which we can transform it. As a result, it quickly assimilates personal values. In order to comprehend it, we must take into consideration a range of national and cultural nuances, such as visual communication in China and Japan, mobile money in Cameroon and Uganda, and access to health information in Chile and Ireland – all alongside diverse trajectories of ageing in Al Quds, Brazil and Italy. Only then can we know what a smartphone is and understand its consequences for people’s lives around the world.
Unruly Media
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Author : Carol Vernallis
language : en
Publisher: Oxford University Press, USA
Release Date : 2013-11
Unruly Media written by Carol Vernallis and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11 with Business & Economics categories.
Unruly Media is the first book to account for the current audiovisual landscape across media and platform. It includes new theoretical models and close readings of current media as well as the oeuvre of popular and influential directors.
The Hidden Hindu 2
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Author : Akshat Gupta
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2022-09-05
The Hidden Hindu 2 written by Akshat Gupta and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-05 with Fiction categories.
The first battle is lost. The book of Mritsanjeevani is in the wrong hands but Nagendra's plans are not limited only to immortality. What seemed to be the end of all wars was just the beginning of an incredible journey in search of a hidden verse. Om is still incomplete without the knowledge of his past, but he is not alone anymore. Two of the mightiest warriors of all time stand by his side. Two mysterious warriors stand unconditionally with Nagendra too or is there a hidden agendas behind all the allies? Who are LSD and Parimal in real and who is Om? Tighten your seat belts for an adventure in search of words that hold a bigger purpose than even immortality for Divinities and Demons.
Our Children S Future
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Author : Colin Ward
language : en
Publisher:
Release Date : 2021-11-19
Our Children S Future written by Colin Ward and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-19 with categories.
"Our Children's Future: Does Public service Media Matter" is a report published by UK advocacy body, the Children's Media Foundation. It takes the form of a multi-authored discussion on various aspects of public service media and its relationship to young people in Britain in 2021 and looks forward to consider the years ahead. The report was commissioned in the context of reviews of public service media by the regulator Ofcom, and Parliamentary Select Committees, and government interest in various aspects of the public service media landscape - including: the future ownership of Channel 4; the future of the pilot Young Audiences Content Fund which supported commercial public service broadcasters by enhancing the budgets available for commissioning, and the future of The BBC and the television licence fee. The Report's focus on young people is especially relevant because any discussion of the future prospects for public service content is significantly impacted by the flight of young audiences to on-demand services - either the huge international streaming services such as Netflix or Disney+, or online social media platforms such as YouTube or Tik Tok. Authors of chapters for this Report analyse how the young audiences reached this new relationship with content and how that affects the future of conventional broadcasting and the regulatory status quo. They also consider innovative ways in which "new futures" for public service content funding, delivery and commissioning could play out. The report is an invaluable contribution to the discussion of the future of this vital part of the UK's media landscape, and its special reference to the children's and youth audience are unique in the current exploration of the debate.
Media Programming
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Author : Susan Tyler Eastman
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2008-01-01
Media Programming written by Susan Tyler Eastman and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Broadcasting categories.
This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
The Greeks And The Irrational
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Author : Eric R. Dodds
language : en
Publisher: Univ of California Press
Release Date : 2004-06-16
The Greeks And The Irrational written by Eric R. Dodds and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06-16 with History categories.
In this philosophy classic, which was first published in 1951, E. R. Dodds takes on the traditional view of Greek culture as a triumph of rationalism. Using the analytical tools of modern anthropology and psychology, Dodds asks, "Why should we attribute to the ancient Greeks an immunity from 'primitive' modes of thought which we do not find in any society open to our direct observation?" Praised by reviewers as "an event in modern Greek scholarship" and "a book which it would be difficult to over-praise," The Greeks and the Irrational was Volume 25 of the Sather Classical Lectures series.
Digital Journalism Studies
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Author : Bob Franklin
language : en
Publisher:
Release Date : 2019
Digital Journalism Studies written by Bob Franklin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Digital media categories.
Digital Journalism Studies: The Key Conceptsprovides an authoritative, research-based "first stop-must read" guide to the study of digital journalism. This cutting-edge text offers a particular focus on developments in digital media technologies and their implications for all aspects of the working practices of journalists and the academic field of journalism studies, as well as the structures, funding and products of the journalism industries. A selection of entries include the topics: Artificial intelligence; Citizen journalism; Clickbait; Drone journalism; Fake news; Hyperlocal journalism; Native advertising; News bots; Non-profit journalism; User comment threads; Viral news; WikiLeaks. Digital Journalism Studies: The Key Conceptsis an accessible read for students, academics and researchers interested in Digital Journalism and Digital Journalism Studies, as well as the broader fields of media, communication and cultural studies. rlocal journalism; Native advertising; News bots; Non-profit journalism; User comment threads; Viral news; WikiLeaks. Digital Journalism Studies: The Key Conceptsis an accessible read for students, academics and researchers interested in Digital Journalism and Digital Journalism Studies, as well as the broader fields of media, communication and cultural studies.