Discovering Mass Communication
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Discovering Mass Communication
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Author : Samuel L. Becker
language : en
Publisher: Scott Foresman & Company
Release Date : 1992-01-01
Discovering Mass Communication written by Samuel L. Becker and has been published by Scott Foresman & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Social Science categories.
Discovering Mass Communication is written from a consumer's perspective and focuses on what students need to know to be intelligent consumers of media.
Discovering Mass Communication
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Author : Simon & Schuster
language : en
Publisher:
Release Date : 1997-10-01
Discovering Mass Communication written by Simon & Schuster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-10-01 with categories.
Discovering Mass Communication
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Author : Celebration Press
language : en
Publisher: Good Year Books
Release Date : 1997-10-01
Discovering Mass Communication written by Celebration Press and has been published by Good Year Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-10-01 with categories.
Discovering Mass Communication
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Author : Samuel L. Becker
language : en
Publisher: Addison-Wesley Longman
Release Date : 1987-01-01
Discovering Mass Communication written by Samuel L. Becker and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-01-01 with Mass media categories.
Instructor S Manual Discovering Mass Communication
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Author : Samuel L. Becker
language : en
Publisher:
Release Date : 1987
Instructor S Manual Discovering Mass Communication written by Samuel L. Becker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Mass media categories.
The Media Of Mass Communication
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Author : John Vivian
language : en
Publisher:
Release Date : 1999
The Media Of Mass Communication written by John Vivian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Social Science categories.
Exploring Mass Media For A Changing World
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Author : Ray Eldon Hiebert
language : en
Publisher: Routledge
Release Date : 2000
Exploring Mass Media For A Changing World written by Ray Eldon Hiebert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Social Science categories.
Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Mass Communication
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Author :
language : en
Publisher:
Release Date : 2018
Mass Communication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Lord's Supper categories.
Applied Mass Communication Theory
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Author : Jack Rosenberry
language : en
Publisher: Routledge
Release Date : 2017-05-18
Applied Mass Communication Theory written by Jack Rosenberry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-18 with Language Arts & Disciplines categories.
Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
Exploring Mass Communication Connecting With The World Of Media
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Author : Vincent F. Filak
language : en
Publisher: Sage Publications, Incorporated
Release Date : 2024-01-16
Exploring Mass Communication Connecting With The World Of Media written by Vincent F. Filak and has been published by Sage Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-16 with Language Arts & Disciplines categories.
Exploring Mass Communication, First Edition examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, bestselling author Vince Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak′s conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today's students will connect with.