Drawing Attention How To Build Your Brand Using Illustration
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Drawing Attention How To Build Your Brand Using Illustration
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Author : Magdalena Dobruk
language : en
Publisher:
Release Date : 2021
Drawing Attention How To Build Your Brand Using Illustration written by Magdalena Dobruk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Drawing Attention
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Author : Victionary
language : en
Publisher:
Release Date : 2022-02
Drawing Attention written by Victionary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02 with Design categories.
Whether it's via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heart-warming elements that enable companies to connect and engage with audiences in delightful ways. The collection of projects featured in Drawing Attention serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of "humanizing" their touch-points, the book showcases drawings that effectively bridge the creative and commercial to draw attention.
History Of Illustration
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Author : Susan Doyle
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-02-22
History Of Illustration written by Susan Doyle and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-22 with Design categories.
Winner of the 2019 CHOICE Award "The authoritative book on the origins, history, and influence of illustration. Bravo!" David Brinley, University of Delaware, USA History of Illustration covers image-making and print history from around the world, spanning from the ancient to the modern. Hundreds of color images show illustrations within their social, cultural, and technical context, while they are ordered from the past to the present. Readers will be able to analyze images for their displayed techniques, cultural standards, and ideas to appreciate the art form. This essential guide is the first history of illustration written by an international team of illustration historians, practitioners, and educators.
Getting Illustration Clients
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Author : Jo Davies
language : en
Publisher: Bloomsbury Publishing
Release Date : 2024-02-22
Getting Illustration Clients written by Jo Davies and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-22 with Design categories.
The commissioning process can be a confusing maze for the commercial illustrator just starting out so let Getting Illustration Clients be your beacon for success. Written by the duo that brought you Becoming a Successful Illustrator, here Jo Davies and Derek Brazell demystify the commissioning process for commercial illustration, from the point of the view of those hiring and briefing freelance illustrators: the art editors, the designers, the agents and more. With insider tips that will make your work garner attention and satisfy the needs of the brief, each section is beautifully illustrated with full-colour examples of projects typical to main areas of practice from around the globe. Organised with key action points and summaries, as well as case studies from commissioning professionals for Harper Collins, VMLR&Y Wooga Games, and many more. Supporting exercises support Jo and Derek's guidance, to be used off the shelf by students, graduates and early-career professionals working independently. For the practicing illustrator, who want to see the commissioning process from 'the other side', you will always have to hand expert advice on what clients want, how commissioning works and how to get your work noticed. For lecturers in illustration, this is your go-to recommend for recent graduates looking for advice on the working world of commercial illustration.
The Power And Influence Of Illustration
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Author : Alan Male
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-04-04
The Power And Influence Of Illustration written by Alan Male and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-04 with Design categories.
Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience. Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicule, express discontent and proclaim political and religious allegiance. He explores how its tools have been used in the past, and looks at how contemporary illustrators can use their own work to persuade – and discusses where the line between persuasion and propaganda lies. These issues are explored using hundreds of full colour images from international artists, both contemporary and historical.
Employer Branding For Dummies
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Author : Richard Mosley
language : en
Publisher: John Wiley & Sons
Release Date : 2017-02-21
Employer Branding For Dummies written by Richard Mosley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-21 with Business & Economics categories.
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
Illustrative Branding
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Author : Viction:workshop
language : en
Publisher: Victionary
Release Date : 2014
Illustrative Branding written by Viction:workshop and has been published by Victionary this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Brand name products categories.
A successful visual brand identity is more than a logo and a dynamic palette. While a minimalistic approach ensures a straightforward brand image, the new generation of designers sees greater potential in creating brand identities with original paintings, handmade drawings and collage art. This fresh direction is forging strong and endearing brands, and is especially effective in todays overcrowded market. Illustrative Branding investigates close to 100 firms both large and small from around to the world to look at how designers capitalize on the power of illustration to portray memorable brand stories. Specific case studies highlight sizeable brand campaigns that cover everything from corporate stationary to environmental settings.
Building Your Sales Brand
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Author : John Valente
language : en
Publisher: John Valente
Release Date : 2023-02-21
Building Your Sales Brand written by John Valente and has been published by John Valente this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-21 with Business & Economics categories.
This book talks about building your brand as an individual and as a salesperson. Everyone knows that products are branded, but this book talks about you as a brand. What sets you apart from all the other salespeople out there? How are you different? Why would people buy from you? You have a brand and it can be improved as you grow as a person.
The Art Of Business Communication
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Author : Graham Shaw
language : en
Publisher: Pearson UK
Release Date : 2014-11-10
The Art Of Business Communication written by Graham Shaw and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-10 with Business & Economics categories.
Whether it’s in emails, documents, presentations, meetings or tweets, we’re all being bombarded by millions of words every day. So, how do you make your message stand out and stick amongst all this chatter? The answer is simple – just get visual! With a straightforward doodle or a quick illustration you’ll revolutionise how your message impacts your audience. And The Art of Business Communication will show you how to do it. Can’t draw? No Picasso? No problem! You’ll be amazed at how easy it is to add a simple yet powerful visual dimension to any message or business communication so that all your ideas, presentations, documents and meetings are brought to life and make a meaningful and memorable impact. Everything becomes easier to say, problems are explained and solved in a flash and the complex quickly becomes clear. So, to make your point and make it matter – make it visual. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
The Financial Times Guide To Business Start Up 2013
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Author : Sara Williams
language : en
Publisher: Pearson UK
Release Date : 2012-12-14
The Financial Times Guide To Business Start Up 2013 written by Sara Williams and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.
This annually updated and bestselling small business guide covers everything you need to know to succeed as an entrepreneur, from finance, tax and the law, to marketing, sales, pricing and budgeting. This new edition reflects all the latest changes that the small business market is currently going through, including changes in employment law and tax and all the latest budget changes.