E Commerce Marketing And Consumer Behavior In The Ai Era
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E Commerce Marketing And Consumer Behavior In The Ai Era
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Author : J. Obaid, Ahmed
language : en
Publisher: IGI Global
Release Date : 2024-12-20
E Commerce Marketing And Consumer Behavior In The Ai Era written by J. Obaid, Ahmed and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-20 with Business & Economics categories.
With the rapid growth of e-commerce, business activities have shifted to web platforms, allowing users to browse products and read customer reviews to inform their purchases. Customer reviews significantly influence buying decisions, with users sharing experiences, ratings, and recommendations on products and services. However, fake reviews have become a challenges, as spammers may post misleading information that can deceive potential buyers. Detecting these fraudulent reviews is essential to maintaining trust in online platforms. E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Advances In Digital Marketing In The Era Of Artificial Intelligence
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Author : Moez Ltifi
language : en
Publisher: CRC Press
Release Date : 2024-07-12
Advances In Digital Marketing In The Era Of Artificial Intelligence written by Moez Ltifi and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-12 with Business & Economics categories.
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.
Multidisciplinary Approaches To Ai Data And Innovation For A Smarter World
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Author : Singh, Sonia
language : en
Publisher: IGI Global
Release Date : 2025-04-23
Multidisciplinary Approaches To Ai Data And Innovation For A Smarter World written by Singh, Sonia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-23 with Business & Economics categories.
The rapid evolution of AI, data science, and emerging technologies is reshaping industries, economies, and societal interactions on an unprecedented scale. These advancements drive innovation in areas such as healthcare, finance, transportation, and environmental sustainability, offering transformative solutions while also raising critical ethical and regulatory challenges. As AI systems become more integrated into processes, multidisciplinary collaboration is essential to ensure transparency, fairness, and accountability. The responsible development and deployment of AI will determine its long-term impact, shaping a future where technology aligns with human values and social progress. Multidisciplinary Approaches to AI, Data, and Innovation for a Smarter World examines the technical basis, ethical issues, social repercussions, and prospects of AI-driven progress. It guides readers through the complex and ever-changing world of AI-driven transformation, preparing them to contribute to a future where technology serves humanity responsibly. Covering topics such as blockchain, machine learning, and social media, this book is an excellent resource for academicians, researchers, industry professionals, policymakers, business leaders, entrepreneurs, students, educators, and more.
Applications Of Artificial Intelligence In Business And Finance
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Author : Vikas Garg
language : en
Publisher: CRC Press
Release Date : 2021-12-22
Applications Of Artificial Intelligence In Business And Finance written by Vikas Garg and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Business & Economics categories.
As transactions and other business functions move online and grow more popular every year, the finance and banking industries face increasingly complex data management and identity theft and fraud issues. AI can bring many financial and business functions to the next level, as systems using deep learning technologies are able to analyze patterns and spot suspicious behavior and potential fraud. In this volume, the focus is on the application of artificial intelligence in finance, business, and related areas. The book presents a selection of chapters presenting cutting-edge research on current business practices in finance and management. Topics cover the use of AI in e-commerce systems, financial services, fraud prevention, identifying loan-eligible customers, online business, Facebook social commerce, insurance industry, online marketing, and more.
Smart Technologies And Innovations In E Business
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Author : Popkova, Elena G.
language : en
Publisher: IGI Global
Release Date : 2024-07-17
Smart Technologies And Innovations In E Business written by Popkova, Elena G. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-17 with Computers categories.
Under the conditions of the Fifth Industrial Revolution, there appears e-business 5.0, a new model of entrepreneurship in which humans and artificial intelligence (AI) are not opposed but systematically combined and effectively used. Because the core of e-business 5.0 is intelligent systems, the most important role in its development belongs to the management of technologies and innovations. Smart technologies may supplement or replace human resources in business processes, which involves various options of their combination and distribution of labor. This complicates things and requires a new approach to management in e-business 5.0. Smart Technologies and Innovations in E-Business is devoted to comprehensive research of e-business 5.0. This book discusses the systematization of international experience, determination of prospects, and development of recommendations for the improvement of the management of smart technologies and innovations in e-business 5.0. Covering topics such as big data, entrepreneurial development and dynamics, and mobile payment systems, this book is an essential resource for entrepreneurs, business executives and managers, e-commerce professionals, digital marketing experts, technology developers and engineers, academicians and researchers, policy makers and regulators, postgraduate educators and students, and more.
Enhancing And Predicting Digital Consumer Behavior With Ai
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Author : Musiolik, Thomas Heinrich
language : en
Publisher: IGI Global
Release Date : 2024-05-13
Enhancing And Predicting Digital Consumer Behavior With Ai written by Musiolik, Thomas Heinrich and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-13 with Business & Economics categories.
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Ai Powered Digital Marketing Strategies For The Algorithmic Age
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Author : Mr.Balakiran Chalasani
language : en
Publisher: SK Research Group of Companies
Release Date : 2025-06-27
Ai Powered Digital Marketing Strategies For The Algorithmic Age written by Mr.Balakiran Chalasani and has been published by SK Research Group of Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-27 with Computers categories.
Author: Mr.Balakiran Chalasani Published by: SK Research Group of Companies, Madurai 625003, Tamil Nadu, India. Edition Details (I,II,III etc): I Copyright © SK Research Group of Companies, Madurai 625003, Tamil Nadu, India.
Decoding Digital Consumer Behavior
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Author : Alfonso Pellegrino
language : en
Publisher: Springer Nature
Release Date : 2024-05-30
Decoding Digital Consumer Behavior written by Alfonso Pellegrino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-30 with Business & Economics categories.
This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.
Nextgen Digital Marketing In The Age Of Ai
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Author : Hutson, James
language : en
Publisher: IGI Global
Release Date : 2025-06-25
Nextgen Digital Marketing In The Age Of Ai written by Hutson, James and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-25 with Business & Economics categories.
In the evolving landscape of technology, NextGen digital marketing is reshaped by the transformative power of artificial intelligence (AI). As traditional strategies give way to data-driven automation, personalized experiences, and predictive analytics, businesses harness AI to reach audiences more efficiently and effectively. From chatbots and content generation to customer insights and targeted campaigns, AI enhances digital marketing. This demands that marketers embrace innovation, adapt to emerging tools, and rethink connections with modern consumers. NextGen Digital Marketing in the Age of AI outlines the transformative impact of AI on the digital marketing landscape. It contrasts the historical utility of traditional AI for optimizing processes like audience segmentation and predictive analytics with the revolutionary creative capabilities of generative intelligent technologies. This book covers topics such as consumer science, generated content, and marketing campaigns, and is a useful resource for business owners, marketers, academicians, researchers, and data scientists.