E Media Professional
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An Introduction To Writing For Electronic Media
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Author : Robert B. Musburger, PhD
language : en
Publisher: Taylor & Francis
Release Date : 2012-09-10
An Introduction To Writing For Electronic Media written by Robert B. Musburger, PhD and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-10 with Language Arts & Disciplines categories.
"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University
Principles Of Electronic Media
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Author : William R. Davie
language : en
Publisher: Allyn & Bacon
Release Date : 2006
Principles Of Electronic Media written by William R. Davie and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Computers categories.
The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. Throughout the main text and in the stand-out "ProTalk" boxes, students meet industry leaders and visionaries who chart the future of electronic media. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media. New to this Second EditionNEW 4-color design! The first four-color book in this market gives this high-tech and very vibrant industry the visual appeal it deserves in a textbook. The new "Sidebar" feature unifies boxed material that covers a broad range of valuable material, from industry statistics and organizational charts, to media conglomerates and technological advances. Updated "ProTalk" boxes introduce readers to emerging and established industry leaders in radio, television and Web broadcasting Enhanced coverage of media professionals of diverse backgrounds, such as Native American, African American and Asian American, provide students with an accurate reflection of the broadcasting industry today. New and timely coverage of current events throughout every chapter, including discussions of reporting in Iraq, the Democratic primary race, the 2004 presidential elections, highly publicized court cases, and corporate scandals, give students valuable insights into the realities of working in the industry. Entertainment coverage--from reality TV to specialized radio talk shows--has been updated throughout every chapter, bringing electronic media into the cultural world of students and energizing class discussions Part III: Electronic Media: A Broader View has been restructured to first introduce students to legal and ethical frameworks of the field, and then to the theories and research they will apply on the job. From there students are poised to understand and explore the highly regulated world of public broadcasting and, ultimately, electronic media's role and effects in the world.Praise for "Principles of Electronic Media" "The authors do more than survey the field of electronic media; they encourage students to envision and determine their potential roles within today's media landscape." "Antone J. Silvia, University of Rhode Island" ..".a textbook that could become a staple of students studying electronic media." "Kenneth A Fischer, Southern Illinois University"
Wired Up
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Author : Sue Howard
language : en
Publisher: Routledge
Release Date : 2005-08-04
Wired Up written by Sue Howard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-04 with Social Science categories.
For many years now, studies rejecting the idea of a direct causal link between the media and children's behaviour and beliefs, have been generating insights into children's interactions with all kinds of media forms. This book is designed as an accessible introduction to these important research findings, for students of cultural and communication studies, psychology, and education; for professionals working with children and young people, and in the media industry; and for parents. 'Wired Up' comprises separate studies of a wide range of electronic media forms including television, video, computer games and the telephone, and includes coverage of a broad age-range, from pre-school children to adolescents and young adults. It provides insights into such diverse issues as the gendered nature of media consumption, the role of parental regulation and peer groups, and the significance of narrative, realism and morality.
E Media Professional
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Author :
language : en
Publisher:
Release Date : 1997-08
E Media Professional written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08 with CD-ROM publishing categories.
Media Criticism In A Digital Age
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Author : Peter B. Orlik
language : en
Publisher: Routledge
Release Date : 2015-07-24
Media Criticism In A Digital Age written by Peter B. Orlik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-24 with Performing Arts categories.
Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of serious consideration. Media Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authorities. These insights range from the observations of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Key features of the book are comprised of: multiple video examples including commercials, cartoons and custom graphics to illustrate core critical concepts; chapters reflecting today’s media world, including coverage of broadband and social media issues; fifty perceptive critiques penned by a variety of widely respected media observers and; a supplementary website for professors that provides suggested exercises to accompany each chapter (www.routledge .com/cw/orlik) Media Criticism in a Digital Age equips emerging media professionals as well as perceptive consumers with the evaluative tools to maximize their media understanding and enjoyment.
Career Perspectives In Electronic Media
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Author : Peter B. Orlik
language : en
Publisher: Wiley-Blackwell
Release Date : 2004-08-23
Career Perspectives In Electronic Media written by Peter B. Orlik and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-23 with Social Science categories.
Career Perspectives in Electronic Media offers a focused, comprehensive occupational guide that covers job roles throughout the electronic media. Professor Orlik also addresses the industry issues, structures and challenges faced by today’s electronic media professionals. The most exceptional aspect of this book consists of profiles written by working professionals that characterize the duties, skills, pleasures and drawbacks associated with their jobs. These conversational profiles-nearly 50 in all-help to further illuminate the issues and operations discussed in the text. Yet another helpful feature of this contemporary text is the 100 career-launching tips provided by additional practitioners representing ten general career areas. Coverage of job functions includes: Performance and conceptual positions. Production functions. Sales roles. Directive functions. Evaluative functions. Career Perspectives in Electronic Media can be useful at the beginning or at the end of the student’s program-as the ideal second text for an introductory course sequence or as the provocative primary text in a senior-level capstone course in which students assess their skills and seek to match them with careers.
Career In Media
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Author : P K Arya
language : en
Publisher: Prabhat Prakashan
Release Date : 2009-01-01
Career In Media written by P K Arya and has been published by Prabhat Prakashan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Juvenile Fiction categories.
Embark on an enlightening exploration of the dynamic world of media with "Career in Media" by P.K. Arya, a comprehensive guide that offers invaluable insights and practical advice for aspiring media professionals. Whether you're passionate about journalism, broadcasting, advertising, or digital media, this insightful book provides essential information and guidance to help you navigate the exciting and ever-evolving field of media. Join P.K. Arya as he delves into the multifaceted world of media, exploring the diverse career paths, opportunities, and challenges that await aspiring media professionals. From traditional media outlets to emerging digital platforms, Arya offers readers a comprehensive overview of the industry landscape, highlighting key trends, skills, and strategies for success. Through insightful analysis and firsthand accounts, readers gain a deeper understanding of the roles and responsibilities of media professionals, as well as the ethical and practical considerations that shape their work. Whether you're interested in reporting the news, producing compelling content, or managing media campaigns, "Career in Media" provides valuable insights and guidance to help you pursue your passion and achieve your goals. The overall tone and mood of "Career in Media" are one of optimism and excitement, as readers are introduced to the vast array of opportunities and possibilities available in the field of media. With its engaging narratives and practical advice, this book serves as a valuable resource for anyone considering a career in media, offering inspiration and encouragement to pursue their dreams. Widely acclaimed for its comprehensive coverage and practical insights, "Career in Media" provides readers with a roadmap to success in the fast-paced and competitive world of media. Whether you're a student, a recent graduate, or a seasoned professional looking to transition into a new career, this book offers valuable guidance and support to help you achieve your goals. Designed to appeal to readers of all backgrounds and interests, "Career in Media" offers a wealth of information and advice to help aspiring media professionals navigate the complexities of the industry. Whether you're interested in journalism, broadcasting, advertising, or digital media, this book provides valuable insights and resources to help you make informed decisions and chart your path to success. In comparison to other career guides, "Career in Media" stands out for its focus on the unique opportunities and challenges facing media professionals in today's rapidly evolving landscape. Arya's expertise and insights make this book an indispensable resource for anyone considering a career in media. On a personal level, "Career in Media" resonates with readers by offering practical advice and encouragement to pursue their passions and ambitions in the field of media. Whether you're a budding journalist, a social media influencer, or a digital marketer, this book inspires readers to pursue their dreams and make a positive impact in the world of media. Don't miss your chance to explore the exciting world of media and discover your path to success with "Career in Media" by P.K. Arya. Let this invaluable guide be your companion as you embark on a journey of exploration, learning, and growth in one of the most dynamic and rewarding industries. Grab your copy now and take the first step towards a fulfilling and rewarding career in media.
Electronic Media
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Author : Norman J. Medoff
language : en
Publisher: Taylor & Francis
Release Date : 2013-03-20
Electronic Media written by Norman J. Medoff and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-20 with Language Arts & Disciplines categories.
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Selling Electronic Media
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Author : Ed Shane
language : en
Publisher: Gulf Professional Publishing
Release Date : 1999
Selling Electronic Media written by Ed Shane and has been published by Gulf Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Electronic Media Criticism
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Author : Peter B. Orlik
language : en
Publisher: Psychology Press
Release Date : 2001
Electronic Media Criticism written by Peter B. Orlik and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Mass media criticism categories.
Given the prominence of the electronic media in the 21st century, it is crucial that both media professionals and consumers know how to decipher and evaluate media content, the assumptions on which that content is based, and the constraints to which it is subject. Electronic Media Criticismoffers a variety of critical approaches to audio and video discourse. Rather than restricting itself to one perspective, the book applies key aesthetic, sociological, philosophical, psychological, structural, and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. Maintaining the approach of the original volume, this second edition includes: * updated chapters to reflect the current media world, including sample reviews and illustrations, * material pertaining to "new media"--because the book is process-oriented rather than medium-oriented, Internet referents are interspersed in discussion of the various critical perspectives, * two additional scripts for critical analysis--an episode of The Simpsonsand an installment of the dark Canadian comedy The Newsroom,and * new exercises for further practice in applying critical procedures. Orlik interweaves the insights of industry and academic authorities, recognizing that both orientations are essential in the development of a valid and viable critical outlook. Written for media students and practitioners, all readers of this volume will gain feasible and flexible tools for focused and rational analysis of electronic media products, as well as improved understanding of the role and essential ingredients of criticism itself.