Emotionalintelligenceandmarketing
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Emotionalintelligenceandmarketing
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Author : Prentice Catherine
language : en
Publisher: World Scientific
Release Date : 2019-06-06
Emotionalintelligenceandmarketing written by Prentice Catherine and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-06 with Business & Economics categories.
This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
The Role Of Emotional Intelligence In Digital Marketing
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Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2017-01-10
The Role Of Emotional Intelligence In Digital Marketing written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-10 with Business & Economics categories.
"The Role of Emotional Intelligence in Digital Marketing" is a compelling and enlightening eBook that explores the critical connection between emotional intelligence and successful digital marketing strategies. Authored by industry expert [Author Name], this book delves into the profound impact emotional intelligence has on consumer behavior and engagement in the fast-paced and ever-evolving digital landscape. Through a comprehensive analysis of real-world case studies and cutting-edge research, readers will gain invaluable insights into how emotional intelligence can be harnessed to create resonating marketing campaigns, build lasting customer relationships, and drive business growth. Packed with actionable tips and practical techniques, this eBook serves as an indispensable guide for marketers, entrepreneurs, and anyone seeking to unlock the power of emotions to excel in the digital marketing realm. Whether you're a seasoned professional or a newcomer to the field, "The Role of Emotional Intelligence in Digital Marketing" is sure to revolutionize the way you approach marketing in the digital age.
Grasped The Marketer S Moon
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-03-27
Grasped The Marketer S Moon written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-27 with Business & Economics categories.
Welcome, marketing professionals and emotional beings! Have you ever wondered why you're drawn to specific marketing strategies or struggle with certain aspects of the job? Your Moon sign, the hidden ruler of your emotions and intuition, plays a vital role in shaping your marketing approach. Understanding your Moon sign empowers you to unlock a deeper level of emotional intelligence, build stronger relationships, and navigate challenges with greater empathy and finesse. This book is your personalized guide to becoming a marketing master guided by your emotions and intuition. We'll delve into the influence of each Moon sign on your marketing journey, exploring how it affects your: Motivation: Discover the intrinsic desires that drive your marketing efforts. Creativity: Learn how to tap into your Moon sign's unique creative power for compelling content and video marketing. Relationships: Develop strategies for building strong customer and team relationships based on your Moon sign's emotional strengths. Intuition: Leverage your Moon sign's intuitive wisdom to make strategic marketing decisions. Remember, your emotions are not a weakness; they are your superpower! "The Marketer's Moon" equips you with the tools to harness your emotional intelligence and intuition, becoming a marketing force that connects with your audience on a deeper level. Let's embark on this journey of self-discovery and unlock the full potential of your marketing career!
Understanding Emotional Intelligence
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Author : Frances Kay
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-11-03
Understanding Emotional Intelligence written by Frances Kay and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-03 with Business & Economics categories.
Emotional intelligence, more than IQ and technical know-how, gives a valuable competitive edge to organizations and is crucial to the success of individuals. Used to its full advantage, emotional intelligence can improve relationships with vital business contacts to achieve your desired outcomes, help you perform better at interview and job applications and improve your decision making on a day to day basis. By applying the principles of emotional intelligence to the working environment and describing familiar situations in jargon-free language, Understanding Emotional Intelligence will show you how to negotiate more effectively, develop leadership skills, develop an emotionally aware organisation, use EQ as a management strategy, manage relationships with colleagues and develop your self-confidence. Featuring ten traits of emotionally intelligent people and including advice on social networking and communication, Understanding Emotional Intelligence provides clear and realistic guidance in a common sense way, helping you to make radical changes in the way you approach people, life and work.
How To Be More In Tune With The Feelings Of Your Customers
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Author : Sam Amoo
language : en
Publisher: Sam Amoo Publishing
Release Date : 2022-11-21
How To Be More In Tune With The Feelings Of Your Customers written by Sam Amoo and has been published by Sam Amoo Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-21 with Business & Economics categories.
Emotional Intelligence is a Powerful Tool That Can Help You Get More Customers, Increase Sales, Make Better Decisions and Build Better Relationships - The Simple Techniques for Increasing Sales, Customer Loyalty and Retention. What if you could learn to use your emotions to your advantage? What if you could increase your emotional intelligence so that you could make better decisions and build stronger relationships? If you want to become more successful, happier, healthier, wealthier and more influential, this is the book for you! It’s easy to ignore the needs of your customers, but ignoring their feelings doesn’t work. If you want to truly understand how to be more in tune with the feelings of your customers, then it’s time to look at the science of Emotional Intelligence. One of the biggest challenges that sales teams face in today’s complex, 24/7 world is managing customer expectations. Many companies are turning to emotional intelligence tools to help them become more in tune with their customers and increase the likelihood of customer retention, which is their ultimate sales machine. According to some of the best salespeople in history, the secret to successful ninja selling is knowing what your customer is feeling. The trick to selling like crazy is not necessarily in what you are saying but how you are saying it and the emotion you convey with your words. If you want to be a better salesperson that sell like titans, you need to know how to connect emotionally with your customer. To be able to connect emotionally with your customers is not something that happens overnight. You need to develop emotional intelligence over time through learning experiences. This book will help you understand how you can use your emotions to pitch anything, connect emotionally with your customers and improve your sales like a ninja marketer. In today’s world, we need to understand human emotions. We need to amp it up to connect emotionally with our customers, prospects, employees and other people. And that means tapping into our feelings and understanding their needs. If you want to make your company the most profitable it can be, you need to understand the way your customers think and feel about your brand. You need to know their hopes and dreams and what they’re looking for—and then figure out how to deliver on those expectations in ways that will inspire them to buy more of your product or service. So often, I’ve seen that people have very good business ideas, but when they talk to potential customers about it, they seem to be very disconnected from their customer’s emotions. If you’re not taking the time to listen to what your customers are telling you about their pain points and their needs, you're missing out on one of the biggest opportunities to increase your sales, customer retention, and customer loyalty. But to do that, you need to know what emotions are going on inside your customers. Emotional intelligence—the ability to identify, manage, and communicate the emotions of your customers, employees, and stakeholders—is what differentiates great organizations from average ones. Emotional Intelligence is the Key to Unlocking the Power of Positive Customer Experience. In fact, the best companies are actually measuring their customers' emotional state, and are using that information to make more informed decisions about their products and services. Learn how to use emotional intelligence to increase sales, customer loyalty and retention, and how to make the best impression on customers. This book will change the way you think about marketing like a ninja. Click The Buy Button Now!
Social Media Marketing And Emotional Intelligence 2 Books In 1 The Power Of Social Media And Emotional Intelligence In Business
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Author : Farah Johnson
language : en
Publisher:
Release Date : 2020-05-07
Social Media Marketing And Emotional Intelligence 2 Books In 1 The Power Of Social Media And Emotional Intelligence In Business written by Farah Johnson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-07 with Self-Help categories.
Do you want to have a successful thriving business? Do you want to use social media to increase your profits? Are you ready to become intelligent emotionally? How to increase your emotional intelligence and start to understand people easily? If you're looking to grow your business bigger and faster than you ever imagined possible using a step-by-step guide on how to utilize social media marketing so you can increase your profits and have a long lasting successful small business. This guide is a title of more than just tips and tricks you can apply to social media platforms - it is a done-with-you guide to ensure your growing success on the current hottest platforms out there - Facebook, Instagram, YouTube, and others! In addition, the other important you will learn is that emotions are one of the most powerful, underlying forces within us. Every step we take in life, every move that we make is dictated or ruled at some point by our emotions. When you find it hard to manage your emotions, that's when things start to become a real challenge. If you are ready to scale your business, then this guide is for you. Scroll up and click the "buy" button.
Sales Eq
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Author : Jeb Blount
language : en
Publisher: John Wiley & Sons
Release Date : 2017-03-20
Sales Eq written by Jeb Blount and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-20 with Business & Economics categories.
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn: How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no How to master 7 People Principles that will give you the power to influence anyone to do almost anything How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle How to Flip the Buyer Script to gain complete control of the sales conversation How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).
The Impact Of The Digital Consumer S Emotional Intelligence In Relation To The Moral Values Promoted In E Business
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Author : Ioana Bucur-Teodorescu
language : en
Publisher: Springer Nature
Release Date : 2021-02-25
The Impact Of The Digital Consumer S Emotional Intelligence In Relation To The Moral Values Promoted In E Business written by Ioana Bucur-Teodorescu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-25 with Business & Economics categories.
The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.
Leveraging Emotional And Artificial Intelligence For Organisational Performance
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Author : Catherine Prentice
language : en
Publisher: Springer Nature
Release Date : 2023-05-11
Leveraging Emotional And Artificial Intelligence For Organisational Performance written by Catherine Prentice and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-11 with Computers categories.
This book takes a fresh stance and views EI and AI as services that are provided by service employees and machines as organisational offerings to customers. As emotional intelligence (EI) and artificial intelligence (AI) have been cited to have broad effects on individuals, businesses and beyond, this book is focused on the organisational context, specifically how they affect employees and customers from a marketing perspective. The stance in this book is consistent with the conceptualisation of a service. This book holds that intelligence in businesses must turn into organisational assets to manifest their values. Further, this book explores this service-dominant logic era, and compared to tangible products, service plays a key role in organisational performance and customer relationship with the organisation. Intelligence exhibited either by human or machine is not a tangible product, but can be utilised as a service to assist employees in performing tasks and delivering services as well as facilitating business transaction and customer experience. This book is structured as follows. Chapters 2 and 3 demystify emotional and artificial intelligence, from different perspectives, including conceptualisations, the history and evolution of the concepts, how they function and where they can apply to. These discussions help readers understand what exactly these two intelligences are. Chapters 4 and 5 analyse how emotional intelligence is related to employees and customers, respectively, with a focus on service organisations. Chapters 6–8 are dedicated to anatomising AI and how it is operationalised as a service to influence employees and customers. Specifically, viewing AI as a service, Chapter 6 examines the impact of AI service quality and how it is related to employee service quality. Chapter 7 analyses the influence of AI service quality on customers. Based on the discussion in Chapters 6 and 7, Chapter 8 is extended to develop a scale to measure such AI service, named AI service quality. The last three chapters of this book integrate EI and AI to analyse their respective impacts on employees and customers. Chapter 9 proposes EI as a moderator of AI, whereas Chapter 10 proposes AI as a moderator of EI. Chapter 11 employs service profit chain to integrate EI and AI in the chain relationship to understand their effects on both employees and customers. This chapter broadly covers the service industry with a focus on tourism and hospitality sector. The discussion on the impact of EI and AI is complemented with empirical studies conducted in tourism or hospitality context to address their effects in these sectors.
Got Eq
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Author : Pamela Jett
language : en
Publisher:
Release Date : 2015-11-28
Got Eq written by Pamela Jett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-28 with Emotional intelligence categories.
"Loaded with easy to implement tips to help you understand and enhance your emotional intelligence, this book holds the secrets to your unlimited success."--Provided by publisher.