Emperors Of Adland
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Emperors Of Adland
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Author : Nancy Millman
language : en
Publisher: Warner Books (NY)
Release Date : 1988
Emperors Of Adland written by Nancy Millman and has been published by Warner Books (NY) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Advertising categories.
The Real Mad Men
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Author : Andrew Cracknell
language : en
Publisher: Hachette UK
Release Date : 2012-03-26
The Real Mad Men written by Andrew Cracknell and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-26 with History categories.
In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling and Peggy Olsen: confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond. The story of modern advertising starts here, with these real Mad Men - and women - of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today. How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.
United States Entrepreneurs And The Companies They Built
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Author : Wahib Nasrallah
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2003-08-30
United States Entrepreneurs And The Companies They Built written by Wahib Nasrallah and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-30 with Business & Economics categories.
This pioneering work provides an index to over 1,700 biographies of prominent U.S. entrepreneurs, innovators and company executives published in over 120 biographical collected works which are identified, examined, and indexed here. These collected works cover a span of over 100 years and include men and women who shaped the history of American enterprise. In the past, collected works such as these have never been indexed but, finally, this book makes the biographies accessible to the general public. Wahib Nasrallah has created the only book available today that indexes these stories of corporate success as they are documented in collected works of biography. A large number of executive biographies are published in collected works that are rich with stories of American enterprise, male and female entrepreneurs of many ethnic backgrounds. Since these stories have never been indexed before, United States Entrepreneurs and the Companies They Built: An Index to Biographies and Collected Works is a central research tool in both academic and corporate worlds.
Fables Fashions And Facts About Advertising
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Author : John Philip Jones
language : en
Publisher: SAGE
Release Date : 2003-11-20
Fables Fashions And Facts About Advertising written by John Philip Jones and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
Trademarks Brands And Competitiveness
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Author : Teresa da Silva Lopes
language : en
Publisher: Routledge
Release Date : 2010-05-04
Trademarks Brands And Competitiveness written by Teresa da Silva Lopes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-04 with Business & Economics categories.
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
The Advertising Age Encyclopedia Of Advertising
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Author : John McDonough
language : en
Publisher: Routledge
Release Date : 2015-06-18
The Advertising Age Encyclopedia Of Advertising written by John McDonough and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with Business & Economics categories.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Advertising Revolutionary
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Author : Jason P. Chambers
language : en
Publisher: University of Illinois Press
Release Date : 2024-02-06
Advertising Revolutionary written by Jason P. Chambers and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-06 with History categories.
The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry’s approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell’s role in building brands like McDonald’s and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell’s successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry. Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times.
Advertising And Public Relations
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Author : Stan Tymorek
language : en
Publisher: Infobase Publishing
Release Date : 2010
Advertising And Public Relations written by Stan Tymorek and has been published by Infobase Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.
Adland
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Author : Mark Tungate
language : en
Publisher: Kogan Page Publishers
Release Date : 2007-07-03
Adland written by Mark Tungate and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-03 with Business & Economics categories.
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Adweek
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Author :
language : en
Publisher:
Release Date : 1988-11
Adweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-11 with Advertising categories.