Erfolgsfaktoren Des Sportsponsorings Bei Gro Ereignissen
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Erfolgsfaktoren Des Sportsponsorings Bei Gro Ereignissen
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Author : Frank Huber
language : de
Publisher: Springer-Verlag
Release Date : 2009-12-29
Erfolgsfaktoren Des Sportsponsorings Bei Gro Ereignissen written by Frank Huber and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-29 with Business & Economics categories.
Frank Huber, Isabel Matthes, Lars Dreckmeier und Holger Schunk richten den Fokus ihrer Untersuchung auf einen Einstellungstransfer von einem Großevent auf den Sponsor.
Erfolgsfaktoren Der Sponsoringumsetzung Und Aktivierung
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Author : Jan Dreisbach
language : de
Publisher: Springer-Verlag
Release Date : 2018-11-27
Erfolgsfaktoren Der Sponsoringumsetzung Und Aktivierung written by Jan Dreisbach and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-27 with Business & Economics categories.
Auf der Basis von zwei empirischen Analysen im Kontext der Fußball-Bundesliga identifiziert Jan Dreisbach Faktoren, die zu einem erfolgreichen Management von Sponsoringengagements beitragen. In der ersten Studie werden anhand der Informationen aus 20 Experteninterviews mit unterschiedlichen Sponsoringakteuren zentrale Lücken in der Umsetzung von Sponsoringengagements aufgezeigt, um darauf aufbauend Erfolgsfaktoren für das Management abzuleiten. In der zweiten Studie wird auf Grundlage einer umfangreichen laborexperimentellen Untersuchung beleuchtet, wie durch die Integration von unterschiedlichem Fannutzen der Erfolg von Sponsoringaktivierungsmaßnahmen gesichert werden kann.
Deutsche Nationalbibliographie Und Bibliographie Der Im Ausland Erschienenen Deutschsprachigen Ver Ffentlichungen
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Author :
language : de
Publisher:
Release Date : 2008
Deutsche Nationalbibliographie Und Bibliographie Der Im Ausland Erschienenen Deutschsprachigen Ver Ffentlichungen written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Dissertations, Academic categories.
Corporate Data Quality
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Author : Boris Otto
language : en
Publisher: epubli
Release Date : 2015-12-08
Corporate Data Quality written by Boris Otto and has been published by epubli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-08 with Business & Economics categories.
Data is the foundation of the digital economy. Industry 4.0 and digital services are producing so far unknown quantities of data and make new business models possible. Under these circumstances, data quality has become the critical factor for success. This book presents a holistic approach for data quality management and presents ten case studies about this issue. It is intended for practitioners dealing with data quality management and data governance as well as for scientists. The book was written at the Competence Center Corporate Data Quality (CC CDQ) in close cooperation between researchers from the University of St. Gallen and Fraunhofer IML as well as many representatives from more than 20 major corporations. Chapter 1 introduces the role of data in the digitization of business and society and describes the most important business drivers for data quality. It presents the Framework for Corporate Data Quality Management and introduces essential terms and concepts. Chapter 2 presents practical, successful examples of the management of the quality of master data based on ten cases studies that were conducted by the CC CDQ. The case studies cover every aspect of the Framework for Corporate Data Quality Management. Chapter 3 describes selected tools for master data quality management. The three tools have been distinguished through their broad applicability (method for DQM strategy development and DQM maturity assessment) and their high level of innovation (Corporate Data League). Chapter 4 summarizes the essential factors for the successful management of the master data quality and provides a checklist of immediate measures that should be addressed immediately after the start of a data quality management project. This guarantees a quick start into the topic and provides initial recommendations for actions to be taken by project and line managers. Please also check out the book's homepage at cdq-book.org/
Relationship Marketing In Sports
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Author : Andre Buhler
language : en
Publisher: Routledge
Release Date : 2012-07-26
Relationship Marketing In Sports written by Andre Buhler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Business & Economics categories.
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.
Sage Brief Guide To Corporate Social Responsibility
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Author : SAGE Publications
language : en
Publisher: SAGE
Release Date : 2012
Sage Brief Guide To Corporate Social Responsibility written by SAGE Publications and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study. It provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Key features of the text include the following: A Reader's Guide that explains how to use the volume Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, strategic philanthropy, corporate social performance, and social audits. A listing of references and suggested readings for each entry, so that readers can find more information on topics of particular interest.
Battleground Sports
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Author : Michael Atkinson
language : en
Publisher: Greenwood
Release Date : 2009
Battleground Sports written by Michael Atkinson and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Social Science categories.
Contains alphabetically arranged entries that examine competitive athletics and their social importance to the history of North America; and covers academic misconduct among athletes through openly gay athletes.
Public Relations Research Annual
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Author : James E. Grunig
language : en
Publisher: Routledge
Release Date : 2016-12-14
Public Relations Research Annual written by James E. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-14 with Business & Economics categories.
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
The End Of Advertising As We Know It
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Author : Sergio Zyman
language : en
Publisher: John Wiley & Sons
Release Date : 2002
The End Of Advertising As We Know It written by Sergio Zyman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Routledge Handbook Of Sports Marketing
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Author : Simon Chadwick
language : en
Publisher: Routledge
Release Date : 2015-12-22
Routledge Handbook Of Sports Marketing written by Simon Chadwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.