Examining Marketing Strategy From A Contingency Perspective
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Examining Marketing Strategy From A Contingency Perspective
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Author : David W. Cravens
language : en
Publisher: Marketing Classics Press
Release Date : 2011-05-15
Examining Marketing Strategy From A Contingency Perspective written by David W. Cravens and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-15 with Business & Economics categories.
Strategic Marketing
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Author : Tony Proctor
language : en
Publisher: Routledge
Release Date : 2002-09-11
Strategic Marketing written by Tony Proctor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Business & Economics categories.
Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include: * marketing strategy * analyzing the business environment * the customer in the market place * targeting and positioning * marketing mix strategy. This fresh new introductory text examines the nature of competitive marketing strategy, highlights the importance of adopting new marketing practices in order to reap most benefit from the business opportunities of the twenty-first century, and considers how effective management of internal and external relationships is vital to action the strategy. Case studies, case histories and thought-provoking questions make this a valuable resource for students and practising managers alike.
Marketing By Contingency In The Time Of Covid 19
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Author : Alicia de la Peña
language : en
Publisher: CRC Press
Release Date : 2022-12-29
Marketing By Contingency In The Time Of Covid 19 written by Alicia de la Peña and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-29 with Business & Economics categories.
Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company’s brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.
Marketing Strategy
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Author : Orville C. Walker
language : en
Publisher: Irwin Professional Publishing
Release Date : 1996
Marketing Strategy written by Orville C. Walker and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.
Marketing Strategy And Tactics
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date :
Marketing Strategy And Tactics written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The success of an offering is defined by the company’s ability to design, communicate, and deliver market value. The particular way in which an offering creates value is determined by the company’s business model and its two building blocks: strategy and tactics. The key aspects of developing an offering’s strategy, designing its tactics, and crafting a market value map are the focus of this note. The discussion of marketing strategy and tactics is complemented by an in-depth overview of two additional topics: the 3-C, 4-P, and 5-Forces frameworks and the key aspects of analyzing the market context. This note is an excerpt (Chapter 2) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Updating Your Company S Marketing Strategy
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Author :
language : en
Publisher:
Release Date : 2008
Updating Your Company S Marketing Strategy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Branding (Marketing) categories.
Updating Your Companys Marketing Strategy is an authoritative, insiders perspective on the key steps and tactics top marketers employ to review and revise their marketing plans to yield profitable results. Featuring marketing executives representing some of the top companies in the nation, Updating Your Companys Marketing Strategy provides best practices for performing strategy reviews at all stages. From performing a comprehensive review of the current strategy to identifying areas for updates to implementing new initiatives, these authors walk through how best to interpret the impetus for changeand then leverage it to impact profitability. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to effective strategy renovation, which begins with the secret to marketing success today: knowing your customerand your competitor.
The Concept Of Strategic Fit
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Author : Moritz Garlichs
language : en
Publisher: diplom.de
Release Date : 2011-01-11
The Concept Of Strategic Fit written by Moritz Garlichs and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-11 with Business & Economics categories.
Inhaltsangabe:Introduction: 1.1, Research problem and objectives: Matching an organization s strategy and structure to explain firm performance is one of the fundamental insights in strategic management literature . Successful organizations achieve strategic fit and support their strategy with appropriate structures and processes, while less successful firms typically exhibit poorer fit . Hence, firms will strive for the ideal fit to reach highest performance and outperform those that do not. This strategic fit has been the focus of many studies and provided the basis for theory construction in numerous areas of research . In every case, the underlying theoretical idea is that a fit (also referred to as match, (co-)alignment, congruence, or consistency) between or among different contingencies has a significant positive impact on firm performance . However, especially in the past decade, firms have to cope with globalization, rapid technological change and the shortening of product life cycles, requiring them to be able to act flexibly and rapidly . Thus the question appears whether the concept of strategic fit, demanding companies to stick to a certain strategy and its respective structure , still works and enhances a firm s performance. Therefore the objective of this thesis is to analyze the concept of strategic fit and to examine the different research streams. To do so, a comprehensive analysis of the literature is conducted to identify and structure existing relevant research on this topic. Moreover, a thorough overview of the current status of research is delivered and a summary and outlook of the impact of strategic fit on a firm s performance are presented. 1.2, Course of investigation: The thesis has two main chapters. Following the introduction, the second chapter discusses the concept of strategic fit in detail. Therefore, an introduction to contingency theory is provided to better understand the term strategic fit . After this, a research overview is provided that explains the development of the concept with the help of the central studies in this field. The second chapter concludes with a recapitulating evaluation. Chapter three examines the identified empirical research. Therefore, first the used categorization scheme is explained. Second, the studies are classified and the main results presented. The chapter concludes with a recapitulating evaluation that discusses the aggregated results of the classification. Chapter four [...]
A Strategic Marketing Examination Of Stateholders Customer Satisfaction And Performance Of Firms Embedded In Multi Entity Supply Chains
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Author : Jeannette A. Mena
language : en
Publisher:
Release Date : 2010
A Strategic Marketing Examination Of Stateholders Customer Satisfaction And Performance Of Firms Embedded In Multi Entity Supply Chains written by Jeannette A. Mena and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business logistics categories.
Contemporary Views On Marketing Practice
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Author : Gary Frazier
language : en
Publisher: Marketing Classics Press
Release Date : 2011-02-09
Contemporary Views On Marketing Practice written by Gary Frazier and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-09 with Business & Economics categories.
Contemporary Views on Marketing Practice Edited by Gary Fraiser and Jagdish ShethContemporary Views on Marketing Practice describes four main issues of marketing practice. Part one focuses on the marketing role in a contemporary business. Part two discusses strategic market planning and implementation. Part three addresses the marketing mix itself with product and price variables. Part four centers on the promotion and place variables. How the marketing managers within the company address these issues will cause the firm to either promote itself, or fail with its customers.Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Professor Frazier's research has focused on the structuring and management of channels of distribution, especially how channel relationships are coordinated to create value for the channel's customers. He has conducted research on channels of distribution in Europe and India, as well as in the United States. He heads the Program in Distribution Management at USC, supported by distributors with over $10 billion in annual sales. Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.
Marketing Theory And Applications
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Author : William L. Cron
language : en
Publisher:
Release Date : 2004
Marketing Theory And Applications written by William L. Cron and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Marketing categories.