Exploring Emotions In Customer Experience Research
DOWNLOAD
Download Exploring Emotions In Customer Experience Research PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Exploring Emotions In Customer Experience Research book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Exploring Emotions In Customer Experience Research
DOWNLOAD
Author : Małgorzata Budzanowska-Drzewiecka
language : en
Publisher: Edward Elgar Publishing
Release Date : 2025-07-15
Exploring Emotions In Customer Experience Research written by Małgorzata Budzanowska-Drzewiecka and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-15 with Business & Economics categories.
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline, thanks to generous funding support from the Jagiellonian University in Kraków. This thought-provoking book examines the role of emotions in customer experience research. Małgorzata Budzanowska-Drzewiecka and Adrian Lubowiecki-Vikuk explore methods of capturing mixed emotional states throughout the consumer journey, covering core theoretical issues and providing much-needed practical guidance.
Exploring Emotions In Customer Experience Research
DOWNLOAD
Author : Małgorzata Budzanowska-Drzewiecka
language : en
Publisher: Edward Elgar Publishing
Release Date : 2025-07-28
Exploring Emotions In Customer Experience Research written by Małgorzata Budzanowska-Drzewiecka and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-28 with Business & Economics categories.
This thought-provoking book examines the role of emotions in customer experience research. Malgorzata Budzanowska-Drzewiecka and Adrian Lubowiecki-Vikuk explore methods of capturing mixed emotional states throughout the consumer journey, covering core theoretical issues and providing much-needed practical guidance. Chapters present a variety of approaches to measuring emotions across all stages of the customer purchase experience. Drawing on in-depth case studies from various service environments, the authors critically analyse subjective and objective tools for recording emotions, including traditional questionnaires and self-report measures as well as neuroimaging techniques such as FaceReader software. They highlight key challenges facing researchers and propose innovative recommendations for future action, ultimately emphasising the importance of understanding client emotions for effective customer experience planning and management. Students and academics in business, management and marketing will greatly benefit from this comprehensive overview of the impact of emotions on consumer behaviour. It is also an invaluable resource for practitioners interested in measuring emotions when designing and managing a holistic customer experience.
Contemporary Approaches Studying Customer Experience In Tourism Research
DOWNLOAD
Author : Dhouha Jaziri
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-08-08
Contemporary Approaches Studying Customer Experience In Tourism Research written by Dhouha Jaziri and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-08 with Business & Economics categories.
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Driving Customer Appeal Through The Use Of Emotional Branding
DOWNLOAD
Author : Garg, Ruchi
language : en
Publisher: IGI Global
Release Date : 2017-09-13
Driving Customer Appeal Through The Use Of Emotional Branding written by Garg, Ruchi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-13 with Business & Economics categories.
The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.
Exploring Service Science
DOWNLOAD
Author : Gerhard Satzger
language : en
Publisher: Springer
Release Date : 2018-09-12
Exploring Service Science written by Gerhard Satzger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-12 with Computers categories.
This book constitutes the proceedings of the 9th International Conference on Exploring Services Science, IESS 2018, held in Karlsruhe, Germany, in September 2018. The 30 papers presented in this volume were carefully reviewed and selected from 67 submissions. The book is structured in six parts, each featuring contributions describing current research in a particular domain of service science: Service Design and Innovation; Smart Service Processes; Big Data in Services; Service Topics Open Exploration; Design Science Research in Services. The book offers an extended, ICT-focused vision on services and addresses multiple relevant aspects, including underlying business models, the necessary processes and technological capabilities like big data and machine learning. The academic work showcased at the conference should help to advance service science and its application in practice.
E Business Generative Artificial Intelligence And Management Transformation
DOWNLOAD
Author : Yiliu Paul Tu
language : en
Publisher: Springer Nature
Release Date : 2025-07-09
E Business Generative Artificial Intelligence And Management Transformation written by Yiliu Paul Tu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-09 with Computers categories.
The three-volume set LNBIP 549 - 551 constitutes the refereed proceedings of the 24th Wuhan International Conference on E-Business, WHICEB 2025, which was held in Guangzhou, China, during June 6-8, 2025. The total of 92 papers included in the proceedings was carefully reviewed and selected from 324 submissions. The papers have been organized in topical sections as follows: Part I: Artificial Intelligence and New Ways of Working; Conversational Artificial Intelligence and Information Behavior; Data Analytics and Digital Governance; Data Intelligence and Social Computing on Digital Platforms; Digital Enablement and Digital Governance; Digital Innovation and Social Impact; Part II: Digital Technologies for Sustainable Development; Disruptive Technologies and Digital Transformation; E-business Strategy and Online Marketing; Emerging e-Commerce Initiatives Enables by Advanced Technologies; Engaging Technologies; Part III: Generative AI-enhanced Risk Analytics and Modelling; Healthcare Service and IT Management; Human-AI Integration in Organizations; Next-Gen Technologies and Social Commerce; Privacy and Security in Artificial Intelligence Generated Content; Transformative Digital Innovations: Education, Sports, and Entertainment; and General IS and Digital Business Topics.
The Routledge Handbook Of Tourism Experience Management And Marketing
DOWNLOAD
Author : Saurabh Kumar Dixit
language : en
Publisher: Routledge
Release Date : 2020-05-18
The Routledge Handbook Of Tourism Experience Management And Marketing written by Saurabh Kumar Dixit and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-18 with Business & Economics categories.
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Brand Culture And Identity Concepts Methodologies Tools And Applications
DOWNLOAD
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-10-05
Brand Culture And Identity Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-05 with Business & Economics categories.
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Behavioral Intelligence And Operational Design Exploring Modern Service Models Customer Centric Platforms And Sustainable Digital Infrastructure
DOWNLOAD
Author : Srinivas Kalyan Yellanki
language : en
Publisher: Deep Science Publishing
Release Date : 2025-06-10
Behavioral Intelligence And Operational Design Exploring Modern Service Models Customer Centric Platforms And Sustainable Digital Infrastructure written by Srinivas Kalyan Yellanki and has been published by Deep Science Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-10 with Computers categories.
In an era defined by rapid technological evolution and shifting consumer expectations, organizations are rethinking how they design, deliver, and sustain value. Behavioral Intelligence and Operational Design: Exploring Modern Service Models, Customer-Centric Platforms, and Sustainable Digital Infrastructure offers a timely exploration of how forward-thinking enterprises can align human behavior with intelligent systems to drive lasting transformation. This book is born from the convergence of disciplines—behavioral science, service design, and digital architecture. It aims to bridge theory with practice, helping leaders, strategists, and technologists understand the nuanced interplay between human motivation and operational efficiency. Through the lens of behavioral intelligence, we examine how insights into user behavior can inform smarter design decisions, foster engagement, and unlock new forms of value creation. Modern service models are no longer built on static processes—they are dynamic, adaptive, and increasingly customer-driven. In these pages, we explore how platforms can be architected to empower users, scale seamlessly, and evolve sustainably. We also tackle the critical need for digital infrastructure that supports innovation while remaining resilient and environmentally responsible. Each chapter is designed to provoke thought, spark innovation, and provide actionable insights. Whether you are designing digital services, reimagining operational frameworks, or seeking to future-proof your organization, this book offers a roadmap to navigate complexity with clarity and purpose. Our hope is that this work serves as both a guide and a catalyst, enabling organizations to thrive in a world where intelligence, empathy, and sustainability are not just competitive advantages, but foundational imperatives.
Boundary Blurred A Seamless Customer Experience In Virtual And Real Spaces
DOWNLOAD
Author : Nina Krey
language : en
Publisher: Springer
Release Date : 2018-11-27
Boundary Blurred A Seamless Customer Experience In Virtual And Real Spaces written by Nina Krey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-27 with Business & Economics categories.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokémon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.