Exploring The Frontiers Of Macromarketing
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Exploring The Frontiers Of Macromarketing
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Author :
language : en
Publisher:
Release Date : 2010
Exploring The Frontiers Of Macromarketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Discovering New Frontiers In Marketing Education
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Author : Craig A. Kelley
language : en
Publisher:
Release Date : 1992
Discovering New Frontiers In Marketing Education written by Craig A. Kelley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business education categories.
The Sage Handbook Of Service Dominant Logic
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Author : Stephen L. Vargo
language : en
Publisher: SAGE
Release Date : 2018-10-08
The Sage Handbook Of Service Dominant Logic written by Stephen L. Vargo and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Business & Economics categories.
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
New Frontiers Of Customer Strategy
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Author : Thierry Delecolle
language : en
Publisher: John Wiley & Sons
Release Date : 2024-06-21
New Frontiers Of Customer Strategy written by Thierry Delecolle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-21 with Medical categories.
Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.
The Routledge Handbook Of Service Research Insights And Ideas
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Author : Eileen Bridges
language : en
Publisher: Routledge
Release Date : 2020-04-02
The Routledge Handbook Of Service Research Insights And Ideas written by Eileen Bridges and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-02 with Business & Economics categories.
The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.
New Frontiers In Hospitality And Tourism Management In Africa
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Author : Michael Z. Ngoasong
language : en
Publisher: Springer Nature
Release Date : 2021-04-26
New Frontiers In Hospitality And Tourism Management In Africa written by Michael Z. Ngoasong and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-26 with Business & Economics categories.
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.
Frontiers In Data Science
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Author : Matthias Dehmer
language : en
Publisher: CRC Press
Release Date : 2017-10-16
Frontiers In Data Science written by Matthias Dehmer and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-16 with Computers categories.
Frontiers in Data Science deals with philosophical and practical results in Data Science. A broad definition of Data Science describes the process of analyzing data to transform data into insights. This also involves asking philosophical, legal and social questions in the context of data generation and analysis. In fact, Big Data also belongs to this universe as it comprises data gathering, data fusion and analysis when it comes to manage big data sets. A major goal of this book is to understand data science as a new scientific discipline rather than the practical aspects of data analysis alone.
Analytics And Data Science
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Author : Amit V. Deokar
language : en
Publisher: Springer
Release Date : 2017-10-05
Analytics And Data Science written by Amit V. Deokar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Computers categories.
This book explores emerging research and pedagogy in analytics and data science that have become core to many businesses as they work to derive value from data. The chapters examine the role of analytics and data science to create, spread, develop and utilize analytics applications for practice. Selected chapters provide a good balance between discussing research advances and pedagogical tools in key topic areas in analytics and data science in a systematic manner. This book also focuses on several business applications of these emerging technologies in decision making, i.e., business analytics. The chapters in Analytics and Data Science: Advances in Research and Pedagogy are written by leading academics and practitioners that participated at the Business Analytics Congress 2015. Applications of analytics and data science technologies in various domains are still evolving. For instance, the explosive growth in big data and social media analytics requires examination of the impact of these technologies and applications on business and society. As organizations in various sectors formulate their IT strategies and investments, it is imperative to understand how various analytics and data science approaches contribute to the improvements in organizational information processing and decision making. Recent advances in computational capacities coupled by improvements in areas such as data warehousing, big data, analytics, semantics, predictive and descriptive analytics, visualization, and real-time analytics have particularly strong implications on the growth of analytics and data science.
History Of The Mass Media In The United States
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Author : Margaret A. Blanchard
language : en
Publisher: Routledge
Release Date : 2013-12-19
History Of The Mass Media In The United States written by Margaret A. Blanchard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-19 with History categories.
The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Reframing The Case Method In Entrepreneurship Education
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Author : Wigger, Karin
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-10-11
Reframing The Case Method In Entrepreneurship Education written by Wigger, Karin and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-11 with Business & Economics categories.
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. This book explores how entrepreneurship can be taught through case studies, arguing that entrepreneurship education needs specific cases and case methods to teach students entrepreneurial skills and mindsets. Providing unique perspectives and examples on how case teaching can be applied in entrepreneurship education, the book draws together a wide range of real-life case studies.