Exploring The Role Of Omni Channel Retailing Technologies
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Exploring The Role Of Omni Channel Retailing Technologies
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Author : Park Thaichon
language : en
Publisher:
Release Date : 2022
Exploring The Role Of Omni Channel Retailing Technologies written by Park Thaichon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Technological advances allow the development of an omnichannel strategy to create a seamless experience for customers. This study has adopted a systematic literature review approach to examine, synthesize, and extend a body of literature in the area of omnichannel retailing and the role of technology, taking into account both retailers' and customers' perspectives. We review 499 research papers to highlight the evolution of omnichannel research with a special focus on technology usage. After extracting the key theoretical foundations underpinning technology-empowered omnichannel retailing, we synthesize the empirical findings and identify emerging topics from the customer perspective including customer value, customer experience, showrooming and web rooming, and customer privacy concerns as well as the key themes from the retailer perspective consisting of channel integration, personalization, and resource challenges. Based on the knowledge from the theoretical and empirical insights, we develop three important future research areas to inspire further studies in this domain.
Operations In An Omnichannel World
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Author : Santiago Gallino
language : en
Publisher: Springer Nature
Release Date : 2019-10-15
Operations In An Omnichannel World written by Santiago Gallino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-15 with Business & Economics categories.
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.
Managing Customer Experiences In An Omnichannel World
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Author : Taşkın Dirsehan
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-11-26
Managing Customer Experiences In An Omnichannel World written by Taşkın Dirsehan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with Business & Economics categories.
Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
Deep Learning Applications In Operations Research
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Author : Aryan Chaudhary
language : en
Publisher: CRC Press
Release Date : 2024-12-30
Deep Learning Applications In Operations Research written by Aryan Chaudhary and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-30 with Computers categories.
The model-based approach for carrying out the classification and identification of tasks has led to progression of the machine learning paradigm in diversified fields of technology. Deep Learning Applications in Operations Research presents the varied applications of this model-based approach. Apart from the classification process, the machine learning (ML) model has become effective enough to predict future trends of any sort of phenomenon. Such fields as object classification, speech recognition, and face detection have sought extensive applications of artificial intelligence (AI) and machine learning as well. The application of AI and ML has also become increasingly common in the domains of agriculture, health sectors, and insurance. Operations research is the branch of mathematics used to perform many operational tasks in other allied domains, and the book explains how the implementation of automated strategies in optimization and parameter selection can be carried out by AI and ML. Operations research has many beneficial aspects to aid in decision making. Arriving at the proper decision depends on a number of factors; this book examines how AI and ML can be used to model equations and define constraints to solve problems more easily and discover proper and valid solutions. This book also looks at how automation plays a significant role in minimizing human labor and thereby minimizes overall time and cost. Case studies examine how to streamline operations and unearth data to make better business decisions. The concepts presented in this book can bring about and guide unique research directions to the future application of AI-enabled technologies.
Exploring Omnichannel Retailing
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Author : Wojciech Piotrowicz
language : en
Publisher: Springer
Release Date : 2018-12-05
Exploring Omnichannel Retailing written by Wojciech Piotrowicz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-05 with Business & Economics categories.
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Omni Channel Retail And The Supply Chain
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Author : Paul Myerson
language : en
Publisher: CRC Press
Release Date : 2020-11-25
Omni Channel Retail And The Supply Chain written by Paul Myerson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-25 with Business & Economics categories.
Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
The Impact Of Digitalization On Current Marketing Strategies
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Author : Luis Matosas-López
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-03-14
The Impact Of Digitalization On Current Marketing Strategies written by Luis Matosas-López and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-14 with Business & Economics categories.
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
Digital Marketing Strategies For Fashion And Luxury Brands
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Author : Ozuem, Wilson
language : en
Publisher: IGI Global
Release Date : 2017-10-31
Digital Marketing Strategies For Fashion And Luxury Brands written by Ozuem, Wilson and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Business & Economics categories.
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Retail Strategy
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Author : Jonathan Reynolds
language : en
Publisher: Routledge
Release Date : 2004
Retail Strategy written by Jonathan Reynolds and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
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Sustainable Digital Economy Entrepreneurship And Blockchain Technology Role In Industrial Organizational Psychology
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Author : Muddassar Sarfraz
language : en
Publisher: Frontiers Media SA
Release Date : 2022-08-11
Sustainable Digital Economy Entrepreneurship And Blockchain Technology Role In Industrial Organizational Psychology written by Muddassar Sarfraz and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-11 with Science categories.