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Faires Management Und Marketing

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Faires Management Und Marketing

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Author : Knut A. Wiesner
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2016-09-26

Faires Management Und Marketing written by Knut A. Wiesner and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-26 with Business & Economics categories.

This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success.

B2b Relationship Marketing Management In Trade Fair Activity

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Author : Marcin Gębarowski
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2016-05-11

B2b Relationship Marketing Management In Trade Fair Activity written by Marcin Gębarowski and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-11 with Business & Economics categories.

The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate trade fairs from the perspective of creating conditions favourable for developing business relationships. The book begins by presenting the issue of contemporary retail real estate trade fairs and the methods of researching into the marketing activity of exhibitors. It then uses a four-stage primary research method to propose a model of managing retail real estate trade fair participants’ relationships with customers and other trade fair participants. The results of this study are then used to present the issue of trade fair activity management in a project life cycle, before the book goes on to explore the general problem of relationship marketing management in B2B services. In addition, it also discusses marketing activities participated in during trade fairs, such as experiential marketing and a trade fair conversation. As such, the book provides an extensive perspective on the researched phenomenon, and its findings will also be useful in other industries.

Trade Fair Management And Exhibit Marketing

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Author : R. S. Popli
language : en
Publisher:
Release Date : 1990

Trade Fair Management And Exhibit Marketing written by R. S. Popli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Exhibitions categories.

Management And Marketing Management Und Marketing

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Author : Wolfgang J. Koschnick
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2015-06-03

Management And Marketing Management Und Marketing written by Wolfgang J. Koschnick and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-03 with Business & Economics categories.

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E Learning For Management And Marketing In Libraries

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Author : Daisy McAdam
language : en
Publisher: Walter de Gruyter
Release Date : 2006-05-19

E Learning For Management And Marketing In Libraries written by Daisy McAdam and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-19 with Language Arts & Disciplines categories.

The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.

Management And Marketing

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Author : Wolfgang J. Koschnick
language : en
Publisher: Walter de Gruyter
Release Date : 1998

Management And Marketing written by Wolfgang J. Koschnick and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

The Encyclopedic Dictionary of Management and Marketing has been compiled to provide academics, research workers, professionals, and students as well as business practitioners with a reliable and complete reference work.