Fast Food Restaurant Marketing
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Fast Food Restaurant Marketing
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Author : Ehsan Zarei
language : en
Publisher: Lulu.com
Release Date : 2014-01-30
Fast Food Restaurant Marketing written by Ehsan Zarei and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-30 with Business & Economics categories.
Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow And Understand Marketing Book For food restaurants Do You Want To Learn 50 Explosive Marketing Secrets, Ideas, Tips & Tricks To Blow Your Sales Up ? Look Inside This Book Read The Free Preview To Find Out What These 50 Marketing Secrets, Ideas, Tips & Tricks Are And How They Can Help You Find More Customers If You Love Your Business Spend A Few Hours Only Read This Book, And See How It Will Take Your Entire Business To A New Level. THIS BOOK COMES WITH MONEY A BACK GUARANTEE, That's How Confident We Are About It, So What Are You Waiting For Give It Try There Is Nothing To Lose. This Book Is Publish By DMA4U, Publisher Of More Than 75 Marketing Related Books Visit www.dma4u.co.uk/marketing-books For More Info
Fast Food Restaurant Entrepreneurs
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Author : Nada Godwyn
language : en
Publisher:
Release Date : 2021-06-06
Fast Food Restaurant Entrepreneurs written by Nada Godwyn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-06 with categories.
The fast-food sector contains a number of popular franchises, including McDonald's, KFC and Taco Bell (YUM), and Wendy's (WEN). McDonald's has led the fast-food industry in terms of overall sales and number of restaurants worldwide, followed by Subway and Starbucks (SBUX). Fast-food chains earned much of their success by offering quick, inexpensive meals that are always made exactly the same way. However, over the last few years, fast-casual restaurants have continued to eat into the market share of leading quick-service chains. Why don't you learn from the big thinkers? Start-Up your fast food restaurant right now with this book In this book, you will learn all about the fast-food industry - starting your own quick-service restaurant and what franchises are made of. You will Learn: The history and basic industry of fast food How fast food and franchises got their start What it takes to be an entrepreneur Exactly what it takes to start your business from scratch How to deal with financiers How to cover all the bases with insurances, licensing, and equipment How and when to expand your business What the future trends of this industry are Exactly what franchising means, what costs are included in a franchise, and the pros and cons of buying into a franchise vs. starting out on your own Financing and the corporate culture once you take on a franchise business Buy this book now.
The Fast Food And Multi Unit Restaurant Business
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Author : Business Trend Analysts, Inc
language : en
Publisher:
Release Date : 1994
The Fast Food And Multi Unit Restaurant Business written by Business Trend Analysts, Inc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Convenience foods categories.
Yum Business Case Study
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Author : Nihat Canak
language : en
Publisher: GRIN Verlag
Release Date : 2006-11-28
Yum Business Case Study written by Nihat Canak and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-28 with Business & Economics categories.
Research Paper (undergraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Western Carolina University, course: Marketing Management & Mature Consumers, 8 entries in the bibliography, language: English, abstract: The American fast food preparation and presentation model created a strong cultural and collective identity. The model has provided the consumers with uniformity and repeated experience. This phenomenon is called the `McDonaldisation' of the US society that has embraced the all American meal throughout the globe. People want quick and convenient meals; they do not want to spend a lot of time preparing meals, traveling to pick up meals, or waiting for meals in restaurants. As a result, consumers rely on fast food. Knowing this, fast food providers are coming up with new ways to market their products that save time for consumers. For example, McDonald's locates its outlets inside Wal-Mart stores across the United States, and also in Chevron and Amoco service stations. These arrangements are becoming more common in the fast food industry. Consumers can combine meal-time with time engaged in other activities, such as shopping, work, or travel. This idea shapes the growth strategies of most firms in the industry. The most significant driving force is the inexorable movement towards bigness and concentration of power in the hands of fewer and fewer firms at almost every point in the fast food sector. Other driving forces can be seen in the changing structure of American families as more women entered the work force, increasing globalization of the food system, the environmental movement and equity concerns. On the other hand, women are the driving force behind the fast food industry into another direction. Women's attitude towards health and food content has put pressure on the fast food industry to alter their product mix. However, the great success of the traditional fast food outlet is potentially beginning to lose its pull factor. It is believed that the actual fast food sector is in transition from a traditional selling of burgers to the pre-eminent arrival of a fast casual food industry. The driving force for change has been a number of issues that raise questions to scrutinise the fast food companies, such as the link of regular fast food ingestion to obesity, chains showing operating loss for the first time in their history and the forced closure of outlets. This is reflected on McDonald's facing a lawsuit from an overweight teenager who felt it was the company to blame for her condition. The food giant has also closed down outlets worldwide.
Analysis Of The Innovation And The Communication In Fast Food Chains With Different Structures
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Author : Antonio Annicchiarico
language : en
Publisher: GRIN Verlag
Release Date : 2017-06-26
Analysis Of The Innovation And The Communication In Fast Food Chains With Different Structures written by Antonio Annicchiarico and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-26 with Business & Economics categories.
Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, London Metropolitan University, language: English, abstract: The main purpose of this thesis is to explore the relationship and its degree between the local management and the innovation within the fast food restaurant chains and argue about the communication within the different chains. Another goal is to analyze the different system structures possible within a fast food chain, comparing the author’s findings with the previous research. This will be done in order to find the more efficient system structure, to support and develop the innovation and to understand the motivations which lead the fast food restaurant chains to franchise.
Fast Food Marketing Analyzing The Changing Consumer Diet Behavior Towards Healthy Eating Habits
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Author : Li-en Lin
language : en
Publisher: GRIN Verlag
Release Date : 2021-05-05
Fast Food Marketing Analyzing The Changing Consumer Diet Behavior Towards Healthy Eating Habits written by Li-en Lin and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-05 with Business & Economics categories.
Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3 (German system - excellent), Munich Business School University of Applied Sciences, language: English, abstract: The goal of the paper is to offer recommendations to the executive and management teams of global quick-service restaurant chains on what marketing strategies they should use to maintain existing consumers and capture future customers. The paper firstly illustrated the influence of consumer healthy eating habits on global quick-service restaurant chains through various academic resources in the literature review. Subsequently, the author has conducted a multiple case study approach with two companies that are either currently or used to be operating business globally to raise the validity and reliability of the research. The final results generated suggested that the changing consumer diet behavior affects the companies significantly through self-consciousness resulted from government policies and mass media influence. Furthermore, the innovative marketing strategies for global fast food restaurant chains will be focusing on introducing and customizing healthy meals on menus, maintaining customer and employee relationships simultaneously, participating in sustainability and CSR programs as well as promoting through digital marketing.
Factors Affecting Customer Satisfaction In Fast Food Sector
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Author : Abdullah Afzal
language : de
Publisher:
Release Date : 2014-10-07
Factors Affecting Customer Satisfaction In Fast Food Sector written by Abdullah Afzal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-07 with categories.
Masterarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Lovely Professional University, Punjab, Sprache: Deutsch, Abstract: Prior research has shown that customer satisfaction is the most important means for fast food restaurant. The main objectives of the study were to enhance the fast food service quality impact on overall customer satisfaction, to study purchaser behavior towards fast food places, to identify various key factors used by clients in the selection of fast food restaurants; and to analyze the particular differences/similarities in critical factors deemed by consumers for the selection of fast food restaurants. Our objective should be to look into the particular crucial elements that really help to determine the expectations which buyers have regarding the fast food market and his or her perceptions of good quality through experience. The organizations under study were Pizza Hut, Hardees, KFC, McDonald's and Subway located in Lahore, Pakistan. An extensive review of the literature was carried out by reviewing research studies, books, site pages and journals etc. On the basis of that literature review and its inferences, a questionnaire was developed which was needed for this quantitative type of research. The data was collected from the customer of these restaurants. A sample of 407 customers was selected randomly. Data was compiled and statistically analyzed using SPSS and Microsoft Excel. On the basis of their responses correlation test and analysis of variance (ANOVA) was applied through IBM SPSS. Results of each question were thoroughly analyzed and discussed by the researcher. Graphical representation of all the data has been shown. Conclusions of the study include the strengths of the organization as well as a few deficiencies in performance. Recommendations have been made for fast food restaurants to overcome those deficiencies for enhancing performance through statistical tec
Local Store Marketing For Restaurants
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Author : Jack Bernstein
language : en
Publisher:
Release Date : 1991
Local Store Marketing For Restaurants written by Jack Bernstein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Describes practical methods of marketing small restaurants, including ways to get "free advertising" and a "fill in the blanks" marketing plan.
Mcdonalds Market Analysis
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Author : Epic Editors
language : en
Publisher: GRIN Verlag
Release Date : 2018-08-02
Mcdonalds Market Analysis written by Epic Editors and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-02 with Business & Economics categories.
Essay from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: McDonald's is the world most popular fast food restaurant which began its operation in the year 1971 as a single restaurant in Australia Yagoona. Today, the fast food business has over 900 McDonald's restaurants across Australia and likewise, it has over 1 million customer base in Australia alone. This report will conduct McDonald's market analysis with regards to its targeted market that is the tourist market.
The Internationalization Of Kfc
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Author : Nadine Ghanawi
language : en
Publisher: GRIN Verlag
Release Date : 2012-12-31
The Internationalization Of Kfc written by Nadine Ghanawi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-31 with Business & Economics categories.
Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of València (Faculty of Economics), language: English, abstract: After the fast-food industry was thriving in Asia and especially in China in recent years, Latin America is considered the future growth market for American restaurant franchises (cf. Bloomberg 2012). In China, KFC already encountered a stunning demand, dominating the market by far before McDonalds (cf. Mellor 2011). However, in 2012 KFC was represented by only 577 restaurants in 36 countries of the Caribbean and Latin American area (cf. CARIBLA 2012). As a consequence one can see that there is still a lot of internationalization potential for the Company in the future. In order to be able to discuss KFC’s operations in the global market place, this paper will first give an overview of common strategic marketing concepts and management theories, before critically analyzing KFC’s international strategic approach to the global market place. Moreover, it will take a look at how -and if- KFC is able to manage the tension between globalization and localization, giving recommendations for the future development of the firm. In doing so, a critical evaluation of the Company’s pursued internationalization strategy in the past as well as the illustration of possible market entry strategies for KFC is required.