From Media To Metaphor
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From Media To Metaphor
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Author : Robert Atkins
language : en
Publisher: Independent Curators International
Release Date : 1991
From Media To Metaphor written by Robert Atkins and has been published by Independent Curators International this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Art categories.
Metaphor And Communication
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Author : Elisabetta Gola
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2016-02-24
Metaphor And Communication written by Elisabetta Gola and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Language Arts & Disciplines categories.
This collection of papers presents different views on metaphor in communication. The overall aim is to show that the communicative dimension of metaphor cannot be reduced to its conceptual and/or linguistic dimension. The volume addresses two main questions: does the communicative dimension of metaphor have specific features that differentiate it from its linguistic and cognitive dimensions? And how could these specific properties of communication change our understanding of the linguistic and cognitive dimensions of metaphor? The authors of the papers collected in this volume offer answers to these questions that raise new interests in metaphor and communication.
Visual Metaphor
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Author : Gerard J. Steen
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2018-12-15
Visual Metaphor written by Gerard J. Steen and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-15 with Language Arts & Disciplines categories.
Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.
Digital Media Metaphors
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Author : Johan Farkas
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-11
Digital Media Metaphors written by Johan Farkas and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-11 with Social Science categories.
Bringing together leading scholars from media studies and digital sociology, this edited volume provides a comprehensive introduction to digital media metaphors, unpacking their power and limitations. Digital technologies have reshaped our way of life. To grasp their dynamics and implications, people often rely on metaphors to provide a shared frame of reference. Scholars, journalists, tech companies, and policymakers alike speak of digital clouds, bubbles, frontiers, platforms, trolls, and rabbit holes. Some of these metaphors distort the workings of the digital realm and neglect key consequences. This collection, structured in three parts, explores metaphors across digital infrastructures, content, and users. Within these parts, each chapter examines a specific metaphor that has become near-ubiquitous in public debate. Doing so, the book engages not only with the technological, but also the social, political, and environmental implications of digital technologies and relations. This unique collection will interest students and scholars of digital media and the broader fields of media and communication studies, sociology, and science and technology studies.
Metaphors We Live By
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Author : George Lakoff
language : en
Publisher: University of Chicago Press
Release Date : 2008-12-19
Metaphors We Live By written by George Lakoff and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-19 with Philosophy categories.
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
Metaphors Analogies
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Author : Rick Wormeli
language : en
Publisher: Stenhouse Publishers
Release Date : 2009
Metaphors Analogies written by Rick Wormeli and has been published by Stenhouse Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Education categories.
Metaphors show students how to make connections between the concrete and the abstract, prior knowledge and unfamiliar concepts, and language and image. But teachers must learn how to use metaphors and analogies strategically and for specific purposes, helping students discover and deconstruct effective comparisons. Metaphors & Analogies is filled with provocative illustrations of metaphors in action and practical tips.
Metaphor And Gender In Business Media Discourse
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Author : V. Koller
language : en
Publisher: Springer
Release Date : 2004-05-25
Metaphor And Gender In Business Media Discourse written by V. Koller and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-25 with Language Arts & Disciplines categories.
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Digital Media And The Dynamics Of Civil Society
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Author : Maria Bakardjieva
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2021-10-18
Digital Media And The Dynamics Of Civil Society written by Maria Bakardjieva and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-18 with Social Science categories.
This book advances the theoretical, normative and practical understanding of civil society under the conditions of digital mediatization and in relation to a set of particular historical and geopolitical circumstances.
Semiotics Of The Media
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Author : Winfried Nöth
language : en
Publisher: Walter de Gruyter
Release Date : 1997
Semiotics Of The Media written by Winfried Nöth and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Language Arts & Disciplines categories.
No detailed description available for "Semiotics of the Media".
Political Discourse In The Media
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Author : Anita Fetzer
language : en
Publisher: John Benjamins Publishing
Release Date : 2007
Political Discourse In The Media written by Anita Fetzer and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.
This book departs from the premise that political discourse is intrinsically connected with media discourse, as shaped by its cultural and transcultural characteristics. It presents a collection of papers which examine political discourse in the media from a cross-culturally comparative perspective in Arab, Dutch, British, Finnish, Flemish, French, German, Israeli, Swedish, US-American and international contexts. By using different theoretical frameworks, such as conversation analysis, discourse analysis, pragmatics and systemic functional linguistics, the papers reflect current moves in political discourse analysis to cross-disciplinary and methodological boundaries by integrating semiotics, particularly multimodality, cognition, context, genre and recipient design.