Getting The Most From Your Yellow Pages Advertising
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Getting The Most From Your Yellow Pages Advertising
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Author : Barry Maher
language : en
Publisher: Barry Maher
Release Date : 2006-07-25
Getting The Most From Your Yellow Pages Advertising written by Barry Maher and has been published by Barry Maher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-25 with Business & Economics categories.
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Getting The Most From Your Yellow Pages Advertising
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Author : Barry Maher
language : en
Publisher:
Release Date : 1997
Getting The Most From Your Yellow Pages Advertising written by Barry Maher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Covers what ads work best and mistakes to avoid.
Yellow Pages Advertising
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Author : Jeffrey Price
language : en
Publisher: Idlewood Pub
Release Date : 1991
Yellow Pages Advertising written by Jeffrey Price and has been published by Idlewood Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Most yellow pages ads fall short when measured for maximum effectiveness. "Yellow Pages Advertising" explains & illustrates how to create the most effective ad for your business. It answers advertisers questions like: Which directory should I advertise in? Under which classification? What size ad do I need? What should I say in my ad? How do I layout & design an effective ad? How can I track my results? With more than 60 illustrations, "Yellow Pages Advertising" guides the reader through the entire process of creating the most effective ad, from selecting the right border to developing copy that sells. It shows the advertiser how to protect himself from salespeople who place their interests above their customers & reveals how publishers get advertisers to spend more money in their directories. "Yellow Pages Advertising" blows the cover on ineffective items of advertising that business owners waste money on every year. Jeffrey Price, a former top salesman, manager & trainer for both telephone & independent directory publishers, speaks on yellow pages advertising to business owners & directory salespeople nationwide.
How To Profit From Advertising In The Yellow Pages
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Author : Ian Oshlack
language : en
Publisher:
Release Date : 1991
How To Profit From Advertising In The Yellow Pages written by Ian Oshlack and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
Marketing Your Clinical Practice
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Author : Neil Baum
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2010-10-22
Marketing Your Clinical Practice written by Neil Baum and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-22 with Business & Economics categories.
This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.
The Lawyer S Guide To Effective Yellow Pages Advertising
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Author : Kerry Randall
language : en
Publisher: American Bar Association
Release Date : 2005
The Lawyer S Guide To Effective Yellow Pages Advertising written by Kerry Randall and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
The Small Town Advertising Handbook
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Author : Tom Egelhoff
language : en
Publisher: Small Town Marketing.Com
Release Date : 2003
The Small Town Advertising Handbook written by Tom Egelhoff and has been published by Small Town Marketing.Com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business enterprises categories.
The Small Town Advertising Handbook is a guide to help the small town business owner to buy and place their own advertising in a manner that will produce more in sales than it will cost to place that advertising. It covers they psycology of buying, how to choose the right media for your advertising, how to work with advertising salespeople and the ten most common advertising mistakes small business owners make.
Persuasive Advertising For Entrepreneurs And Small Business Owners
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2014-02-04
Persuasive Advertising For Entrepreneurs And Small Business Owners written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Business & Economics categories.
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.
Flying Solo
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Author : K. William Gibson
language : en
Publisher: American Bar Association
Release Date : 2005
Flying Solo written by K. William Gibson and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Law categories.
The contributors share time-tested advice on approaches, methods, systems, and perspectives that have resulted in thriving solo and small firm law practices in the real world. This book contains proven solutions for problems and issues that, sooner or later, every practitioner will have to face.
Advertising In The Yellow Pages
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Author : W. F. Wagner
language : en
Publisher:
Release Date : 1986
Advertising In The Yellow Pages written by W. F. Wagner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.