How To Profit From Advertising In The Yellow Pages
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How To Profit From Advertising In The Yellow Pages
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Author : Ian Oshlack
language : en
Publisher:
Release Date : 1991
How To Profit From Advertising In The Yellow Pages written by Ian Oshlack and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
Getting The Most From Your Yellow Pages Advertising
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Author : Barry Maher
language : en
Publisher: Barry Maher
Release Date : 2006-07-25
Getting The Most From Your Yellow Pages Advertising written by Barry Maher and has been published by Barry Maher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-25 with Business & Economics categories.
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Yellow Pages Advertising
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Author : Jeffrey Price
language : en
Publisher: Idlewood Pub
Release Date : 1991
Yellow Pages Advertising written by Jeffrey Price and has been published by Idlewood Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Most yellow pages ads fall short when measured for maximum effectiveness. "Yellow Pages Advertising" explains & illustrates how to create the most effective ad for your business. It answers advertisers questions like: Which directory should I advertise in? Under which classification? What size ad do I need? What should I say in my ad? How do I layout & design an effective ad? How can I track my results? With more than 60 illustrations, "Yellow Pages Advertising" guides the reader through the entire process of creating the most effective ad, from selecting the right border to developing copy that sells. It shows the advertiser how to protect himself from salespeople who place their interests above their customers & reveals how publishers get advertisers to spend more money in their directories. "Yellow Pages Advertising" blows the cover on ineffective items of advertising that business owners waste money on every year. Jeffrey Price, a former top salesman, manager & trainer for both telephone & independent directory publishers, speaks on yellow pages advertising to business owners & directory salespeople nationwide.
The Lawyer S Guide To Effective Yellow Pages Advertising
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Author : Kerry Randall
language : en
Publisher: American Bar Association
Release Date : 2005
The Lawyer S Guide To Effective Yellow Pages Advertising written by Kerry Randall and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
Advertising In The Yellow Pages
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Author : W. F. Wagner
language : en
Publisher:
Release Date : 1986
Advertising In The Yellow Pages written by W. F. Wagner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Getting The Most From Your Yellow Pages Advertising
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Author : Barry Maher
language : en
Publisher: Amacom Books
Release Date : 1988
Getting The Most From Your Yellow Pages Advertising written by Barry Maher and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Briefly describes the history of the yellow pages, tells how to determine an advertising budget, and identifies the keys to creating an effective ad.
Do It Yourself Advertising And Promotion
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Author : Fred E. Hahn
language : en
Publisher: John Wiley & Sons
Release Date : 2003-05-12
Do It Yourself Advertising And Promotion written by Fred E. Hahn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-12 with Business & Economics categories.
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
The Marketing Yellow Pages
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Author : Chris Vogl
language : en
Publisher: iUniverse
Release Date :
The Marketing Yellow Pages written by Chris Vogl and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Yellow Pages Advertising
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Author : Alan D. Fletcher
language : en
Publisher:
Release Date : 1986
Yellow Pages Advertising written by Alan D. Fletcher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Advertising categories.
Diploma In Advertising City Of London College Of Economics 9 Months 100 Online Self Paced
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Author : City of London College of Economics
language : en
Publisher: City of London College of Economics
Release Date :
Diploma In Advertising City Of London College Of Economics 9 Months 100 Online Self Paced written by City of London College of Economics and has been published by City of London College of Economics this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
Overview In this diploma courser you will learn a lot about Advertising. You’ll even be able to open your own advertising agency. Content - Advertising: Mastering the Art of Promotion - Online Advertising: Maximizing the Enormous Reach of the Internet - Using Print Ads: Small Spaces with Big Audiences - Investing in Internet Advertising - Getting Your Ads on Television - Ten Secrets of Writing Memorable Advertising - And much more Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.