Google And Niantic Labs
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Google And Niantic Labs
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Author : Jerome S. Engel
language : en
Publisher:
Release Date : 2016
Google And Niantic Labs written by Jerome S. Engel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Augmented reality categories.
The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley and a professional entrepreneur. While the cases central storyline centers on whether Hanke should spin-out his most recent venture an entity called Niantic Labs that develops augmented reality (AR) games for use on smart phones from Google in early 2015, there are multiple subplots that make this a potentially discussion-rich case for classroom use: (1) How the different components of the Culture of Innovation ecosystem in the San Francisco Bay Area impacted Hankes career, starting from the time when he first enrolled at Berkeley-Haas in Fall 1994 up to his current situation now; (2) How he successfully created several start-ups before Google acquired his third one, Keyhole, an 3-D online mapping company, in 2004 and then rebranded it as Google Earth; (3) How he was able to scale-up Googles Geo-products division over an eight-year period and within a large corporate setting by applying the concepts of lean start-up, open sourcing, and open innovation that led to the eventual creation of Google Maps and Google Street View; and (4) The importance of time and place, which demonstrates how Hanke, as a successful and experienced entrepreneur, foresaw the intersection of multiple converging technology trends, including the increased power of handheld computing, digital graphics, space-based imagery and geo-location with the ubiquitous use of mobile devices and the possibilities of new and related online products, services, and other forms of social interaction.
Google And Niantic Labs
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Author : Jerome S. Engel
language : en
Publisher:
Release Date : 2016
Google And Niantic Labs written by Jerome S. Engel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Augmented reality categories.
The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley and a professional entrepreneur. While the cases central storyline centers on whether Hanke should spin-out his most recent venture an entity called Niantic Labs that develops augmented reality (AR) games for use on smart phones from Google in early 2015, there are multiple subplots that make this a potentially discussion-rich case for classroom use: (1) How the different components of the Culture of Innovation ecosystem in the San Francisco Bay Area impacted Hankes career, starting from the time when he first enrolled at Berkeley-Haas in Fall 1994 up to his current situation now; (2) How he successfully created several start-ups before Google acquired his third one, Keyhole, an 3-D online mapping company, in 2004 and then rebranded it as Google Earth; (3) How he was able to scale-up Googles Geo-products division over an eight-year period and within a large corporate setting by applying the concepts of lean start-up, open sourcing, and open innovation that led to the eventual creation of Google Maps and Google Street View; and (4) The importance of time and place, which demonstrates how Hanke, as a successful and experienced entrepreneur, foresaw the intersection of multiple converging technology trends, including the increased power of handheld computing, digital graphics, space-based imagery and geo-location with the ubiquitous use of mobile devices and the possibilities of new and related online products, services, and other forms of social interaction.
Clusters Of Innovation In The Age Of Disruption
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Author : Engel, Jerome S.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-21
Clusters Of Innovation In The Age Of Disruption written by Engel, Jerome S. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-21 with Business & Economics categories.
This book is about innovation ecosystems, Clusters of Innovation (COI) and the Global Networks of Clusters of Innovation (GNCOI) they naturally form. What is innovation and why is it important to us? Innovation is nothing less than the ability for constructive response and adaptation to change. The cause and catalyst for that change is frequently identified as technology and its unceasing pressure to improve on existing solutions and address unmet needs. The last decade has painfully demonstrated that exogenous environmental shocks are also sources of change that call for innovative responses, ranging from the obvious challenges such as global warming and Covid-19 to the more subtle social and political perturbations of our time.
Business Model Innovation
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Author : Allan Afuah
language : en
Publisher: Routledge
Release Date : 2018-10-03
Business Model Innovation written by Allan Afuah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Business & Economics categories.
Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
Studying Digital Media Audiences
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Author : Craig Hight
language : en
Publisher: Taylor & Francis
Release Date : 2017-01-27
Studying Digital Media Audiences written by Craig Hight and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-27 with Computers categories.
Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.
Pokemon Go Basic Guide
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Author : Khaino Resa
language : id
Publisher: Genesis Learning
Release Date : 2016-01-01
Pokemon Go Basic Guide written by Khaino Resa and has been published by Genesis Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-01 with Juvenile Nonfiction categories.
Buku ini cocok bagi kamu yang gila berpetualang mencari dan menangkap pokemon. Buku ini juga menuntunmu untuk dapat banyak menangkap pokemon sehingga dapat melengkapi koleksi pokemonmu. Di dalam buku ini, kamu akan mendapatkan kemudahan dalam bermain pokemon Go. Cara instalasi game, informasi tentang jenis-jenis pokemon, serta cara bermain pokemon Go. Tidak terlewatkan, buku ini disertai petunjuk bermain pokemon dari level terendah hingga level tinggi. Sampai bagaimana bermain battle, semuanya lengkap dalam buku ini.
The Age Of Surveillance Capitalism
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Author : Shoshana Zuboff
language : en
Publisher: Profile Books
Release Date : 2019-01-31
The Age Of Surveillance Capitalism written by Shoshana Zuboff and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Computers categories.
THE TOP 10 SUNDAY TIMES BESTSELLER Shortlisted for the FT Business Book of the Year Award 2019 'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The Guardian The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.
Archaeogaming
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Author : Andrew Reinhard
language : en
Publisher: Berghahn Books
Release Date : 2018-06-18
Archaeogaming written by Andrew Reinhard and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-18 with Social Science categories.
Video games exemplify contemporary material objects, resources, and spaces that people use to define their culture. Video games also serve as archaeological sites in the traditional sense as a place, in which evidence of past activity is preserved and has been, or may be, investigated using the discipline of archaeology, and which represents a part of the archaeological record. This book serves as a general introduction to "archaeogaming"; it describes the intersection of archaeology and video games and applies archaeological method and theory into understanding game-spaces as both site and artifact.
The Augmented Reality Of Pok Mon Go
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Author : Neriko Musha Doerr
language : en
Publisher: Lexington Books
Release Date : 2019-02-08
The Augmented Reality Of Pok Mon Go written by Neriko Musha Doerr and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-08 with History categories.
This volume examines the complexities created by Pokémon GO—the smartphone augmented reality game— from an anthropological perspective. Through detailed text analyses, links to wider issues, and the phenomenology of playing, this collection provides nuanced studies of how Pokémon GO created a new way to inhabit the world.
Intergenerational Locative Play
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Author : Michael Saker
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-02-08
Intergenerational Locative Play written by Michael Saker and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-08 with Social Science categories.
Intergenerational Locative Play: Augmenting Family examines the social, spatial and physical impact of the hybrid reality game (HRG) Pokémon Go on the relationship between parents and their children.