Growth Hacking A How To Guide On Becoming A Growth Hacker
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The Growth Hacker S Guide To The Galaxy
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Author : Mark Hayes
language : en
Publisher: Insurgent Publishing, LLC
Release Date : 2015
The Growth Hacker S Guide To The Galaxy written by Mark Hayes and has been published by Insurgent Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Internet marketing categories.
The ultimate compendium of growth hacks for the modern digital marketer, written by marketing veterans Jeff Goldenberg (Head of Growth at Borrowell and TechStars Mentor) and Mark Hayes (CEO of Rocketshp, and founder of one of the world's first growth hacking agencies). Are you ready to skyrocket your companies growth? Learn, the most effective tools, software and technology for digital and startup marketers; 100 must-know growth hacks to take your business to the next level (focusing on 3 key areas: product-market fit, transition to growth and scale); Insider info from leading startups whocasing the best growth hacks and exactly how they did it.
Hacking Growth
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Author : Sean Ellis
language : en
Publisher: Crown Currency
Release Date : 2017-04-25
Hacking Growth written by Sean Ellis and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-25 with Business & Economics categories.
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Growth Hacker Marketing
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Author : Ryan Holiday
language : en
Publisher: Penguin
Release Date : 2014-09-30
Growth Hacker Marketing written by Ryan Holiday and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Growth Thinking
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Author : Nader Sabry
language : en
Publisher:
Release Date : 2021-01-15
Growth Thinking written by Nader Sabry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-15 with categories.
Less than 1% of companies grow. But with a systematic and creative approach to growth that changes everything. Growth thinking is a new approach changing the way organizations grow. Nader Sabry, author of the bestselling book Ready Set Growth Hack, created growth thinking to exponentially change your results in a quick, easy and creative way... Growth thinking helps leaders who want to solve for "how to grow exponentially." If your organization needs to adapt to new realities but doesn't have the growth strategy to give you that competitive edge, growth thinking solves precisely. Growth thinking helps you go: From idea to action - accurately and rapidly turn growth hacking ideas into execution quickly and cost-effectively, Think at scale - quickly and effortlessly find methods to take an abstract growth hack, structure it and scale it, and Save time and money - rapidly prototype your growth hacking ideas saving time and money. and happens through the systematic and creative process by: Visualization - design-thinking approach to quickly and easily see how a growth hack will work, Systemize - turn designs into structured sequences that turn an idea into an actual growth hack, Optimization - instantly find improvements and generate new better growth hacks with little effort, Rapid development - the systematic learning approach accelerates the improvement and development of new growth hacks, and Collaboration - swiftly and efficiently get feedback and co-create growth hacks with others. Growth thinking helps you tackle the challenge of growing your organization - creating powerful growth hacks that supercharge your growth by testing them and executing them quickly, efficiently, and cost-effectively.
Growth Hacking A How To Guide On Becoming A Growth Hacker
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Author : Joe Casanova
language : en
Publisher: Csnv Books
Release Date : 2013-08-14
Growth Hacking A How To Guide On Becoming A Growth Hacker written by Joe Casanova and has been published by Csnv Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-14 with categories.
So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.
Traction
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Author : Gabriel Weinberg
language : en
Publisher: Penguin
Release Date : 2015-10-06
Traction written by Gabriel Weinberg and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-06 with Business & Economics categories.
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Growth Hacking
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Author : Raymond Fong
language : en
Publisher:
Release Date : 2017
Growth Hacking written by Raymond Fong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.
How To Do Growth Hacking A Practical Guide
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Author : Samuel James
language : en
Publisher: Dr. Samuel Inbaraja S
Release Date : 2023-08-11
How To Do Growth Hacking A Practical Guide written by Samuel James and has been published by Dr. Samuel Inbaraja S this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-11 with Business & Economics categories.
"How to Do Growth Hacking - A Practical Guide" is more than a book; it's a growth companion. Whether you're just starting your growth hacking journey or looking to refine your existing strategies, this book offers the practical knowledge, ethical guidance, and innovative insights you need to thrive in today's business environment. It's not just about growing fast; it's about growing smart, sustainably, and ethically. Make this guide your trusted partner in that growth journey. How This Book will Help Solve Your Problems Whether you're struggling to acquire new customers, retain existing ones, or scale your business, this book serves as a problem-solving toolkit. The step-by-step guidance on topics like customer acquisition (Chapter 4), retention strategies (Chapter 6), and scaling up (Chapter 14) ensures that you have a roadmap tailored to your unique challenges. Practical Help for Real-world Challenges Unlike generic business guides, "How to Do Growth Hacking - A Practical Guide" is designed with real-world applicability in mind. The hands-on worksheets, case studies, and actionable insights are crafted to provide solutions to the challenges you face in your daily business operations. 1. Comprehensive Coverage of Growth Hacking Essentials From the foundational mindset of a growth hacker to the future of AI and machine learning in growth hacking, this guide offers 18 comprehensive chapters that cover every facet of growth hacking. This isn't just a theoretical exploration; each chapter provides practical insights, tools, and methods that you can apply immediately. 2. Hands-On Approach with Dedicated Worksheets Chapter 18 is dedicated to worksheets that are designed to help you translate theory into action. These exercises and templates will guide you in implementing the strategies discussed in the book, making it a truly interactive learning experience. 3. Emphasis on Ethical Considerations In the wake of rising consumer awareness and regulatory scrutiny, Chapter 15 focuses on ethical considerations in growth hacking. This section ensures that you understand how to conduct growth hacking responsibly, building trust and integrity. 4. Insights into the Latest Trends and Technologies Chapter 16 delves into the future of growth hacking, exploring AI, machine learning, and emerging trends. Staying ahead of the curve is essential in this ever-evolving field, and this book equips you with the knowledge to innovate and adapt to technological advancements.
Lean Analytics
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Author : Alistair Croll
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2024-02-23
Lean Analytics written by Alistair Croll and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-23 with Business & Economics categories.
Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products
The Growth Hacking Book 2
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Author : Parul Agrawal
language : en
Publisher:
Release Date : 2021-03-21
The Growth Hacking Book 2 written by Parul Agrawal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-21 with categories.