Helmut Krone The Book
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Helmut Krone
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Author : Clive Challis
language : en
Publisher: Graphis Incorporated
Release Date : 2002-08
Helmut Krone written by Clive Challis and has been published by Graphis Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-08 with Design categories.
An exciting portrait of the advertising genius behind the famous 1954 Volkswagon ads reveals a revolutionary who changed the industry forever and features nearly six hundred examples of Krone's work for Avis, Chanel, Polaroid, and other majory companies.
Helmut Krone The Book
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Author : Clive Challis
language : en
Publisher:
Release Date : 2005-01-01
Helmut Krone The Book written by Clive Challis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Advertising categories.
Helmut Krone led the Creative Revolution which changed advertising. Forty years after he'd created the Volkswagen Beetle campaign it was voted `the most famous campaign ever'. His work is in the Museum of Modern Art and the Smithsonian. He has been inducted into Art Directors' Halls of Fame from New York to Berlin. Before Helmut Krone advertising art direction was either `old' commercialised art or `new' graphic design. And advertising was thought of as salesmanship. His thinking led into account planning, affected marketing and changed the design of ads. Krone gave us ads which command attention, are witty, understated and demand complicity to decode. He questioned all of advertising's formal devices: logotypes, headlines, body-copy and studio photography. He explored the tensions between the meanings of words and the meaning of images - still the way modern advertising gets us to realise new thoughts. The book shows nearly all of Krone's print work: graphic designs which modernised advertising and art direction - and changed graphic design.
Think Small
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Author : Dominik Imseng
language : en
Publisher:
Release Date : 2011-09-01
Think Small written by Dominik Imseng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-01 with Advertising categories.
Ugly Is Only Skin Deep
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Author : Dominik Imseng
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2016-09-19
Ugly Is Only Skin Deep written by Dominik Imseng and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with Transportation categories.
IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Think Small The Story Of Those Volkswagen Ads
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Author : Frank Rowsome
language : en
Publisher:
Release Date : 1970
Think Small The Story Of Those Volkswagen Ads written by Frank Rowsome and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.
The Branding Of Polaroid
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Author : Paul Giambarba
language : en
Publisher: Capearts Publishing
Release Date : 2014
The Branding Of Polaroid written by Paul Giambarba and has been published by Capearts Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Brand name products categories.
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
Thinking Small
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Author : Andrea Hiott
language : en
Publisher: Ballantine Books
Release Date : 2012-01-17
Thinking Small written by Andrea Hiott and has been published by Ballantine Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-17 with History categories.
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
A Big Life In Advertising
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Author : Mary Lawrence
language : en
Publisher: Simon and Schuster
Release Date : 2003-05-06
A Big Life In Advertising written by Mary Lawrence and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-06 with Biography & Autobiography categories.
One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Adland
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Author : Mark Tungate
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Adland written by Mark Tungate and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Predatory Thinking
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Author : Dave Trott
language : en
Publisher: Pan Macmillan
Release Date : 2013-05-23
Predatory Thinking written by Dave Trott and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-23 with Business & Economics categories.
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
