Historia De La Investigaci N De Mercados En Colombia Trayectoria Empresarial De Napole N Franco
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Historia De La Investigaci N De Mercados En Colombia Trayectoria Empresarial De Napole N Franco
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Author : José Miguel Ospina Silva
language : es
Publisher: Universidad de los Andes
Release Date : 2014-01-01
Historia De La Investigaci N De Mercados En Colombia Trayectoria Empresarial De Napole N Franco written by José Miguel Ospina Silva and has been published by Universidad de los Andes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Science categories.
Este libro ofrece una historia de la investigación de mercados en Colombia entre 1960 y 2006, identificando la evolución y los cambios en los aspectos organizacionales, profesionales, metodológicos y teóricos propios de este campo, con base en la experiencia de Napoleón Franco Armenta, uno de los empresarios más reconocidos en el estudio del consumidor. Desde 2004, los cuatro autores (dos de ellos profesores de historia empresarial y dos de mercadeo) adelantan un proyecto interdisciplinario de investigación del cual este es su segundo libro. En esta ocasión estudiaron, durante cuatro años, a uno de los pioneros de la investigación de mercados en Colombia mediante la metodología de historia oral, basada en entrevistas a profundidad semiestructuradas, con base en categorías conceptuales de ambas disciplinas y en la consulta de los archivos personales del empresario y de la firma Napoleón Franco y Compañía.
Historia De La Investigaci N De Mercados En Colombia
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Author : José Miguel Ospina Silva
language : es
Publisher:
Release Date : 2014
Historia De La Investigaci N De Mercados En Colombia written by José Miguel Ospina Silva and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Businessmen categories.
The Palgrave Biographical Encyclopedia Of Psychology In Latin America
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Author : Ana Maria Jacó-Vilela
language : en
Publisher: Springer Nature
Release Date : 2023-05-19
The Palgrave Biographical Encyclopedia Of Psychology In Latin America written by Ana Maria Jacó-Vilela and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-19 with Psychology categories.
This biographical encyclopedia will provide the first comprehensive reference work on leading scholars and professionals who have contributed to the development and institutionalization of psychology in Latin America. The figures biographed will include scholars who have made a significant theoretical contribution to the discipline, as well as, practitioners and those who have contributed to the institutionalization of psychology, through their work in scientific organisations, professional bodies and publications. All persons included are recognized authorities and either natives of, or long-term residents in the region. It will offer an invaluable reference point, in particular for scholars of the history of psychology, Latin American studies, the history of science, and global psychology; as well as for historians, psychologists and social scientists seeking international perspectives on the development of the discipline.
Los Empresarios Familiares En Espa A
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Author : Javier Vidal Olivares
language : es
Publisher: Universidad de Alicante
Release Date : 2020-03-02
Los Empresarios Familiares En Espa A written by Javier Vidal Olivares and has been published by Universidad de Alicante this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-02 with Business & Economics categories.
Las empresas familiares tienen una presencia mayoritaria en los tejidos productivos de las economías contemporáneas. Aportan porcentajes elevados de la fuerza de trabajo y generan un elevado valor añadido a sus producciones. Los empresarios que forman este entramado de firmas constituyen la mayor parte de las empresas y son los artífices del mantenimiento y la perdurabilidad en los mercados de las iniciativas que ponen en marcha. Manuel Peláez Castillo, creador de la empresa constructora ECISA —sobre la que se centra este libro— constituye una prueba fehaciente de todo ello. Basándose en documentación empresarial y personal, el texto reconstruye la trayectoria histórica de la empresa en sus diferentes aspectos al hilo de la biografía de la figura irrepetible de su fundador. La historia empresarial tiene con esta publicación un trabajo fundamental sobre las empresas familiares en la España contemporánea en la que se ponen de manifiesto las virtudes, los elementos que favorecen el crecimiento y el desarrollo y también las restricciones bajo las que operan los empresarios familiares. El libro aporta también la visión personal del empresario, de su carácter emprendedor, de su actividad social, su defensa de la acción institucional del colectivo empresarial y su interés por la responsabilidad social a través de las diversas iniciativas de las que fue protagonista.
Familias Empresarias Y Grandes Empresas Familiares En Am Rica Latina Y Espa A
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Author : Paloma Fernández Pérez
language : es
Publisher: Fundacion BBVA
Release Date : 2015-07-07
Familias Empresarias Y Grandes Empresas Familiares En Am Rica Latina Y Espa A written by Paloma Fernández Pérez and has been published by Fundacion BBVA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Family-owned business enterprises categories.
Son numerosos los libros y artículos que analizan las claves del éxito de las familias empresarias y grupos familiares que perduran en el tiempo, si bien la gran mayoría de los negocios registrados como empresas desaparecen en dos generaciones. Aunque esos datos pudieran hacer pensar en el fracaso de este tipo de empresas, a través del estudio de los mayores negocios familiares de ocho países de América Latina y España a lo largo de más de un siglo, esta obra pone de manifiesto que las familias empresarias desaparecen de una empresa y surgen en otras continuando con la actividad a lo largo de décadas en un continuo proceso de adaptación, diversificándose en sectores que presentan mayores expectativas de rentabilidad o seguridad, alterando para ello la denominación jurídica de los negocios, el organigrama o los esquemas de gobierno. Con la metodología propia de la historia empresarial que combina archivos públicos y privados, entrevistas con un enfoque interdisciplinar, y con la participación de veintidós especialistas de once países, este libro revela que en América Latina y España son las familias empresarias, a través de empresas independientes o grupos, la clave histórica de la riqueza de los territorios en los que se desarrollan. Esta monografía se acompaña por un portal, accesible a través del sitio web de la Fundación BBVA, en el que se presentan distintos recursos adicionales como un análisis estadístico y gráfico de los datos resultado de esta investigación, además de una base de datos con la información sobre los mayores negocios familiares en los nueve países analizados para el año 2010. El conjunto de esta obra proporciona una herramienta de utilidad para un público lector del ámbito académico, así como para consultores y gestores económicos.
Sun Tzu And The Art Of Business
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Author : Mark McNeilly
language : en
Publisher: OUP USA
Release Date : 2012-01-26
Sun Tzu And The Art Of Business written by Mark McNeilly and has been published by OUP USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
How Universities Promote Economic Growth
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Author : Shahid Yusuf
language : en
Publisher: World Bank Publications
Release Date : 2007
How Universities Promote Economic Growth written by Shahid Yusuf and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Education categories.
With the competitiveness of firms in an open and integrated world environment increasingly reliant on technological capability, universities are being asked to take on a growing role in stimulating economic growth. Beyond imparting education, they are now viewed as sources of industrially valuable technical skills, innovations, and entrepreneurship. Developed and developing countries alike have made it a priority to realize this potential of universities to spur growth, a strategy that calls for coordinated policy actions.
Fragile Governance And Local Economic Development
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Author : Sergio Montero
language : en
Publisher: Routledge
Release Date : 2018-08-17
Fragile Governance And Local Economic Development written by Sergio Montero and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-17 with Business & Economics categories.
Much of our understanding of local economic development is based on large urban agglomerations as nodes of innovation and competitive advantage, connecting territories to global value chains. However, this framework cannot so easily be applied to peripheral regions and secondary cities in either the Global South or the North. This book proposes an alternative way of looking at local economic development based on the idea of fragile governance and three variables: associations and networks; learning processes; and leadership and conflict management in six Latin American peripheral regions. The case studies illustrate the challenges of governance in small and intermediate cities in Latin America, and showcase strategies that are being used to achieve a more resilient and territorial vision of local economic development. This book will be of interest to students and researchers of local economic development, urban and regional studies, and political economy in Latin America as well as to policy-makers and practitioners interested in local and regional economic development policy.
Handbook Of Anthropology In Business
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Author : Rita M Denny
language : en
Publisher: Routledge
Release Date : 2016-06-16
Handbook Of Anthropology In Business written by Rita M Denny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-16 with Social Science categories.
In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.
Strengths Of Colombia
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Author : Fernando Cepeda Ulloa
language : en
Publisher:
Release Date : 2006
Strengths Of Colombia written by Fernando Cepeda Ulloa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Colombia categories.