Hot Marketing

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Hot Marketing

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Author : Ippho Santosa
language : id
Publisher: Elex Media Komputindo
Release Date : 2013-02-07

Hot Marketing written by Ippho Santosa and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-07 with Business & Economics categories.

15 Rules of Hot Marketing Aturan #1 Pertama-tama, Patuhi A&W Aturan #2 Maknai Benak Konsumen Aturan #3 Bangkitkan dan Tularkan Roh Aturan #4 Bentuklah Personality Aturan #5 Nikmati Masa Kecil Aturan #6 Perkuat Barisan Internal Aturan #7 Tebarkan Story for Glory Aturan #8 Waspadai Pisau Bermata Dua Aturan #9 Abaikan Mitos Kualitas Aturan #10 Bergeraklah seperti 4-Wheel-Drive Aturan #11 Tirulah Pendaki Gunung Aturan #12 Ajukan 1001 Alasan Aturan #13 Sambutlah Anti-Brand Aturan #14 Tetaplah Awet Muda Aturan #15 Lestarikan Keunikan Bagaimana mendongkrak merek sekaligus mengorbitkan bisnis dengan pakem-pakem yang tidak terduga, itulah tujuan besar buku ini. Uniknya, cara-cara tersebut mungkin tidak dapat Anda temukan di buku mana pun. Mengingat harga buku ini, maka setiap aturan tersebut terhitung sangat murah. Kira-kira dua ribu perak setiap aturannya. Jadi, nggak bakal rugilah! Editor’s Note: “Ippho Santosa adalah pemasar masa depan.â€Â? ―Hermawan Kartajaya, Asian Marketing Guru “Ippho Santosa mengajak kita agar dapat berbisnis dengan keutamaan sikap.â€Â? ―Aa Gym, Holy Man (Time) & Co-author Qalbu Marketing Ia telah menulis beberapa buku yang di antaranya menjadi National Bestseller dan menjadi topik seminar, yaitu: • 10 Jurus Terlarang! Kok Masih Mau Bisnis Cara Biasa * WOW! 25 Formula Bisnis Tak Terlupakan, bersama Tantowi Yahya (Gramedia). • Qalbu Marketing: 7 Kunci Menuju Kemenangan, bersama Aa Gym (Kelompok Mizan). • 13 Wasiat Terlarang! Menjadi Dahsyat dengan Otak Kanan (Elex Media). • Marketing with Love: Cara Paling Romantis Menggaet Pelanggan (Gramedia). Ippho Santosa, setelah menamatkan S1 Marketing di Malaysia, ia sempat berkarier sebagai pemasar di Sinar Mas Group, Genting Highland, dan perusahaan Filipina, interpreter untuk ILO-PBB, dosen di Universitas Internasional Batam. Kemudian ia mendirikan dan menjalankan EnterTrend Training, di mana belasan ribu orang di seluruh Indonesia telah menjadi peserta pelatihan dan seminarnya. EnterTrend Training juga menangani konsultasi dan riset pemasaran. Buku ini cocok dibaca oleh umum, terutama yang mencari alternatif cara meraih sukses, kreatif dengan mengoptimalkan Otak Kanan..

Hot Marketing Cool Profits

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Author : Roger Brooksbank
language : en
Publisher: McGraw-Hill Australia
Release Date : 2002

Hot Marketing Cool Profits written by Roger Brooksbank and has been published by McGraw-Hill Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Ireland categories.

This is a comprehensive toolkit of practical sales and marketing ideas for growing any small business.

How Cool Brands Stay Hot

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Author : Joeri Van Den Bergh
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-03-03

How Cool Brands Stay Hot written by Joeri Van Den Bergh and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-03 with Business & Economics categories.

How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

How Cool Brands Stay Hot

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Author : Joeri Van Den Bergh
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-04-03

How Cool Brands Stay Hot written by Joeri Van Den Bergh and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-03 with Business & Economics categories.

WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

57 Hot Business Marketing Strategies

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Author : Tom Corson-Knowles
language : en
Publisher: TCKPublishing.com
Release Date : 2016-08-08

57 Hot Business Marketing Strategies written by Tom Corson-Knowles and has been published by TCKPublishing.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-08 with Business & Economics categories.

Most business owners struggle just to get enough customers to get by. Why do so many fail while a few daring marketers succeed beyond their wildest dreams?It's all about marketing strategy! Your marketing will determine who your customers are and how many you get. And your customers will either make or break your business.In this book you will learn:57 Proven Marketing Strategies From Successful Entrepreneurs Who Have Tried Just About EverythingWhy struggle to "reinvent the wheel" of successful marketing when you can simply learn from entrepreneurs who have tried and tested everything you could imagine and then some?Marketing is a lot easier when you follow a proven system that's been shown to work already.

Hot Button Marketing Push The Emotional Buttons That Get People To Buy

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Author : Joan-Marie Moss
language : en
Publisher: Independently Published
Release Date : 2017-01-30

Hot Button Marketing Push The Emotional Buttons That Get People To Buy written by Joan-Marie Moss and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-30 with Business & Economics categories.

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.

Red Hot Internet Publicity

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Author : Penny C. Sansevieri
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-12-28

Red Hot Internet Publicity written by Penny C. Sansevieri and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-28 with categories.

Red Hot Internet Publicity - Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It's time to dump those feelings forever-and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap. Whether you're a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today's Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram. Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to: * Amp up engagement on an authentic level and build a loyal fan base * Build a website that turns visitors into customers * Drive thousands of new buyers to your product or service * Share content that excites people and gets them coming back for more * Target your activity for maximum exposure and impact-get noticed! * Utilize strategies that are proven to work on every major social media platform You'll learn that social media isn't about being everywhere, it's about being everywhere that matters. Keep Red Hot Internet Publicity at your fingertips and you'll never have to fear what you don't know. Instead, you'll have a highly-effective Internet publicity plan that's practical, powerful, and custom tailored for your business or book marketing campaign. Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour.

Brand Lands Hot Spots And Cool Spaces

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Author : Christian Mikunda
language : en
Publisher: Kogan Page Publishers
Release Date : 2006

Brand Lands Hot Spots And Cool Spaces written by Christian Mikunda and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.

Fire How Marketing Got Hot

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Author : Tj Tedesco
language : en
Publisher:
Release Date : 2011-07-01

Fire How Marketing Got Hot written by Tj Tedesco and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-01 with Business & Economics categories.

FIRE! How Marketing Got Hot offers a clever twist on the traditional business leadership book by wrapping practical and easy-to-understand learning points in the form of a Greek epic. Starring Prometheus' fictional grandson Org and his leadership team at Fire Enterprises, Inc. (FEI), FIRE! tackles many business challenges, including increased competition, product commoditization, declining market share, thinning profit margins and changing technology. The engaging characters in FIRE! collectively demonstrate witty business acumen designed to appeal to a variety of business professionals, from those with noses in the trenches to executives in the "C-Suite."Author T.J. Tedesco has previously written seven books published by PIAPress and as hundreds of articles that have appeared in dozens of publications. Tedesco has more than 20 years of experience selling, marketing and leading teams in hypercompetitive industries. Tedesco is the founder and team leader of a marketing agency that has mastered an intelligent sales growth approach yielding 15 years of excellent results for clients and employees alike.

How To Find A Fire Hot Niche In 7days

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Author : Gloria Carter
language : en
Publisher: Bull City Publishing
Release Date : 2014-06-04

How To Find A Fire Hot Niche In 7days written by Gloria Carter and has been published by Bull City Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-04 with categories.

Are you annoyed trying to figure out the profitable niches? Are you spending countless hours on research trying to figure out that perfect niche where you will find the hungry market without too much competition? Does it make your head spin and leave you wanting to pull your hair out? Well… here’s good news. You don’t have to suffer all this anymore. Believe me there are thousands of profitable niche markets waiting for you to discover. All You Have To Do Is Follow Someone Who Has Already Done That and Reached There… Our Guide will show you how you can get start with niche marketing without trial and error.Our guides you on every step from perfect niche research to launching the right product and all that is in-between. It starts with explaining exactly what niche marketing is and how you can quickly find profitable niche. This process helps in finding products you should create(Webinars,Ebooks,Goods/Services) or promote( affiliate marketing). Here is Just Some of the Juicy Information that You Will Learn in our Simple Kindle Niche Guide • Find out how to uncover the profitable niche markets with minimum to no competition! • Know how to generate HUGE profits with few hot niches full of HUNGRY buyers! • Discover how you can stop wasting time on keyword research and yet you can get double the results as conventional extensive research! • Expose the secrets to creating a flourishing niche business online! • Learn how to make the most profitable and hot products that will sell out like hot cakes! • Learn how to design a plan that will help you to get rid of costly mistakes! • Discover how you can concentrate on continual growth and increased profits! • Find out how to beat the competition and get to the top of EVERY market you enter into! • Get step-by-step incredible information on quickly getting started and easily generating profits! • And the list goes on and on.