Hotelmanagement Und Corporate Identity In Einem Hotelbetrieb
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Hotelmanagement Und Corporate Identity In Einem Hotelbetrieb
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Author : Saskia Kusterer
language : de
Publisher: GRIN Verlag
Release Date : 2021-10-21
Hotelmanagement Und Corporate Identity In Einem Hotelbetrieb written by Saskia Kusterer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Travel categories.
Einsendeaufgabe aus dem Jahr 2021 im Fachbereich Tourismus - Hotelmanagement, Note: 1,0, SRH Hochschule Riedlingen, Sprache: Deutsch, Abstract: Diese Arbeit untersucht die Aspekte der Preispolitik, Arbeitsabläufe und Corporate Identity in Hotelbetrieben. Dabei geht es darum, die Herausforderungen zu unterstreichen und mögliche Lösungen aufzuzeigen.
Ausrichtung Einer Wettbewerbsf Higen Corporate Identity F R Den Hotellerie Markt
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Author : Sabine Baxmeier
language : de
Publisher: BoD – Books on Demand
Release Date : 2015-09-23
Ausrichtung Einer Wettbewerbsf Higen Corporate Identity F R Den Hotellerie Markt written by Sabine Baxmeier and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-23 with Business & Economics categories.
Corporate Identity (CI) ist eine unternehmensweite Aufgabe, die langfristigen Charakter hat. Sie greift auch in die Struktur eines Hotels ein und wirft Fragen auf. Der Dienstleistungsaspekt in der Hotellerie-Branche impliziert ein ausgerichtetes Zusammenwirken der CI-Elemente Corporate Communication, des Corporate Design und des Corporate Behaviors. Die Autorin stellt in Ihrem Fachbuch die Relevanz der CI in der Hotelbranche dar. Dabei wird die zielgenaue Ausrichtung der CI-Elemente fokussiert und vom theoretischen Ansatz in die Praxis überführt.
Kommunikationsarbeit In Der Hotellerie
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Author : Alexandra Schiel
language : de
Publisher: Diplomica Verlag
Release Date : 2007
Kommunikationsarbeit In Der Hotellerie written by Alexandra Schiel and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Bis heute gilt Krisenmanagement und vor allem der kommunikative Bereich in der Hotellerie als Stiefkind der PR. Es existieren nur wenige B cher und Literatur. Geeignete Ma nahmenpl ne f r ein richtiges Agieren in Krisensituationen fehlen. Viele Unternehmen haben ihren Standort in Krisendestinationen, untersch tzen jedoch die notwendige Aufkl rung, die in Anbetracht steigender Krisenereignisse get tigt werden muss, v llig. Da touristische Krisen nur schwer vorhersehbar sind, muss man versuchen diesen Zustand mittels der zur Verf gung stehenden Kommunikationsinstrumente zu kompensieren. Das Hotelmanagement muss im Vorfeld Risiken und Auswirkungen auf Gesch ftsprozesse absch tzen k nnen. Krisen k nnen die gesamte Hotelanlage zerst ren und haben oftmals einen Nachfrager ckgang zur Folge, Umsatzerwartungen k nnen nicht mehr erf llt werden. Die gesamte Existenz des Unternehmens steht auf dem Spiel. In dieser f r die Hotelunternehmen schwierigen Situation, beginnen Medien Druck auszu ben, da sie die Informationspflicht der Gesellschaft betonen. Pr sentiert sich das Unternehmen in Krisensituationen unprofessionell und verfehlt einen konstruktiven Dialog mit Pressevertretern und Teil ffentlichkeiten, wie z.B. G sten, Marktpartnern und Mitarbeitern, wird der Verlust eines vorhandenen Images riskiert, der Ruf des Unternehmens kann zerst rt werden.
Economy Hotels In China
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Author : Songshan Sam Huang
language : en
Publisher: Routledge
Release Date : 2014-01-10
Economy Hotels In China written by Songshan Sam Huang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Business & Economics categories.
While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China’s current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies’ innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China’s market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China’s new business environment. Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China’s development and business opportunities in China.
Information And Communication Technologies In Tourism 2015
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Author : Iis Tussyadiah
language : en
Publisher: Springer
Release Date : 2015-01-27
Information And Communication Technologies In Tourism 2015 written by Iis Tussyadiah and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-27 with Business & Economics categories.
The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for tourism and hospitality products and services, e-learning, responsive web design and management, and eTourism for development. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.
Brand Management In The Hotel Industry And Its Potential For Achieving Customer Loyalty
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Author : Jessica Salver
language : en
Publisher: GRIN Verlag
Release Date : 2009-10-14
Brand Management In The Hotel Industry And Its Potential For Achieving Customer Loyalty written by Jessica Salver and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-14 with Travel categories.
Diploma Thesis from the year 2005 in the subject Tourism - Hotel Management, grade: 1,0, University resin university for applied sciences, language: English, abstract: Brands are a phenomenon that has been in existence already for centuries. From its original purpose of marking livestock, the concept was later adopted by manufacturers for their products and further developed and adapted to changes in business environments. The original idea of using marks to indicate ownership and origin, however, can be traced back even for millennia to ancient Greek and Rome and early Chinese dynasties. These days, the number of brands is greater than ever. More and more businesses have come to realize the power of brands, and the concept of brand management has consequently gained considerable interest in recent years. Every year the number of new brands registered increases. Fortune magazine suggests that "In the 21st century, branding ultimately will be the only unique differentiator between companies." Initially, the use of brands, or marks respectively, was limited to physical products only. Service brands are comparatively new in the long history of branding. The hotel industry – along with many other services – is lagging behind manufactured goods by decades. For this reason, research on brand management mainly concentrates on this type of products. Literature on service brands is comparatively scarce. Nonetheless, there are great potentials for brand management in the service industry in general and the hotel industry in particular. Hotel services differ from physical goods in many ways. For this reason, research findings and approaches to building and managing brands cannot simply be transferred. The major goal of this work is therefore to examine the concept of brand management, to adapt and apply it to hotel services. In today’s ultra-competitive business environment, customer loyalty is a hot topic. The hotel industry has turned into a buyer’s market. Competition keeps intensifying at steady pace, resulting in a surplus of capacities. As a consequence, the importance of making guests return becomes a critical issue. It is said that brands provide the opportunity to encourage the creation of loyalty among consumers. In comparison to generic products, they are believed to have an advantage in achieving this goal. A second objective of this work is to determine the connection between these two concepts and to investigate the beneficial effects of branding hotel services for the process of establishing loyalty.
16 Company Book Hotels
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Author : Serhat Ertan
language : en
Publisher: ERP Destekli Bütçe Danışmanlığı A.Ş.
Release Date : 2021-05-12
16 Company Book Hotels written by Serhat Ertan and has been published by ERP Destekli Bütçe Danışmanlığı A.Ş. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-12 with Business & Economics categories.
This book is the largest referral for Turkish companies.
Management In Der Hotellerie Und Gastronomie
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Author : Karl Heinz Hänssler
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-12-16
Management In Der Hotellerie Und Gastronomie written by Karl Heinz Hänssler and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-16 with Business & Economics categories.
In diesem Buch wird betriebswirtschaftliches Wissen für die erfolgreiche Führung von Hotel- und Gaststättenbetrieben praxisnah und an vielen Beispielen aufgezeigt. Dazu gehören neben Überlegungen zu grundlegenden Themen – wie dem Standort und dem Marktkonzept von Hotels sowie der organisatorischen Gestaltung – ausführliche Beiträge zur Leistungserstellung im Beherbergungs- und Gastronomiebereich, zum Personalwesen, zum Marketing und zum wirtschaftlichen Teil des Hotel- und Gaststättenrechts. In den Kapiteln zum Rechnungswesen werden u.a. branchenspezifische Umsatz- und Kostenstrukturen und deren Einflussgrößen, Möglichkeiten der Kalkulation und Preisfindung sowie Maßnahmen zur Verbesserung des Gewinns dargestellt. Die Neuauflage umfasst umfangreiche Aktualisierungen, auch mit dem Blick auf die Digitalisierung in der Hotellerie und Gastronomie.
Key Concepts In Hospitality Management
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Author : Roy C Wood
language : en
Publisher: SAGE
Release Date : 2013-02-01
Key Concepts In Hospitality Management written by Roy C Wood and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Business & Economics categories.
"Accessibly written and thoughtfully edited, making it essential reading for those studying hospitality and embarking on a career in the industry." - Peter Lugosi, Oxford School of Hospitality Management "This text is a fascinating read... Roy Wood has spent 25 years teaching, researching and writing on the hospitality industry - much of that learning is here in this book." - Erwin Losekoot, Auckland University of Technology "All different aspects of the hospitality industry are elaborated on... All in all a wonderful course book for for our students!" - Claudia Rothwangl, ITM College This book covers the major concepts students are likely to encounter throughout their study within the hospitality management, giving a comprehensive and up-to-date overview as well as providing engaging everyday examples from around the world. A leading figure in the field, Roy Wood has successfully gathered international contributors with direct experience of hospitality management and the hospitality industry as a whole, ensuring the academic, geographical and practical integrity of the book. Key Concepts in Hospitality Management is written for undergraduate students and those studying short postgraduate or executive education courses in hospitality management, events management, tourism management and leisure management.
Experience Design
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Author : Peter Benz
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-12-18
Experience Design written by Peter Benz and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Design categories.
How can we design better experiences? Experience Design brings together leading international scholars to provide a cross-section of critical thinking and professional practice within this emerging field. Contributors writing from theoretical, empirical and applied design perspectives address the meaning of 'experience'; draw on case studies to explore ways in which specific 'experiences' can be designed; examine which methodologies and practices are employed in this process; and consider how experience design interrelates with other academic and professional disciplines. Chapters are grouped into thematic sections addressing positions, objectives and environments, and interactions and performances, with individual case studies addressing a wide range of experiences, including urban spaces, the hospital patient, museum visitors, mobile phone users, and music festival and restaurant goers.