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How Attention Works


How Attention Works
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How Attention Works


How Attention Works
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Author : Stefan Van Der Stigchel
language : en
Publisher: MIT Press
Release Date : 2019-03-12

How Attention Works written by Stefan Van Der Stigchel and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-12 with Psychology categories.


How we filter out what is irrelevant so we can focus on what we need to know. We are surrounded by a world rich with visual information, but we pay attention to very little of it, filtering out what is irrelevant so we can focus on what we think we need to know. Advertisers, web designers, and other “attention architects” try hard to get our attention, promoting products with videos on huge outdoor screens, adding flashing banners to websites, and developing computer programs with blinking icons that tempt us to click. Often they succeed in distracting us from what we are supposed to be doing. In How Attention Works, Stefan Van der Stigchel explains the process of attention and what the implications are for our everyday lives. The visual attention system is efficient, Van der Stigchel writes, because it doesn't waste energy processing every scrap of visual data it receives; it gathers only relevant information. We focus on one snippet of information and assume that everything else is stable and consistent with past experience; that's why most people miss even the most glaring continuity errors in films. If an object doesn't meet our expectations, chances are we won't see it. Van der Stigchel makes his case with examples from real life, explaining, among other things, the limitations of color perception (and why fire trucks shouldn't be red); the importance of location (security guards and radiologists, for example, have to know where to look); the attention-getting properties of faces and spiders; what we can learn from someone else's eye movements; why we see what we expect to see (magicians take advantage of this); and visual neglect and unattended information.



The Attention Economy And How Media Works


The Attention Economy And How Media Works
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Author : Karen Nelson-Field
language : en
Publisher: Springer Nature
Release Date : 2020-01-04

The Attention Economy And How Media Works written by Karen Nelson-Field and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-04 with Business & Economics categories.


This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.



Cognitive Mechanisms Of Visual Attention Working Memory Emotion And Their Interactions


Cognitive Mechanisms Of Visual Attention Working Memory Emotion And Their Interactions
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Author : Chaoxiong Ye
language : en
Publisher: Frontiers Media SA
Release Date : 2023-08-17

Cognitive Mechanisms Of Visual Attention Working Memory Emotion And Their Interactions written by Chaoxiong Ye and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-17 with Science categories.




Advances In Biologically Inspired Information Systems


Advances In Biologically Inspired Information Systems
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Author : Falko Dressler
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-07-09

Advances In Biologically Inspired Information Systems written by Falko Dressler and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-09 with Computers categories.


Technology is taking us to a world where myriads of networked devices interact with the physical world in multiple ways and at multiple scales. This book presents a comprehensive overview of the most promising research directions in the area of bio-inspired computing. According to the broad spectrum addressed by the different chapters, a rich variety of biological principles and their application to ICT systems are presented.



Access And Mediation


Access And Mediation
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Author : Maren Wehrle
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-02-07

Access And Mediation written by Maren Wehrle and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-07 with Language Arts & Disciplines categories.


Recent years have seen a rise in interdisciplinary approaches to the study of the mind. However, relatively little emphasis has been placed on attention, its functions, and phenomenology. As a result, there are a multitude of definitions and explanatory frameworks that describe what attention is, what it does, and how it works. This volume proposes that one way to discuss attention is by utilizing an integrative multidisciplinary framework that takes into consideration aspects of attention as a means of accessing the world and as a mediator of experience. It brings together contributions from cognitive science, philosophy, and psychology in order to shed light on these aspects of attention. By including both theoretical and empirical approaches to attention, this volume will provide (1) an innovative framework for examining attention as something that mediates experience and (2) new perspectives on foundational and defi nitional issues of what attention is and how it contributes to our ability to access the world. By drawing together different disciplines, this volume broadens the concept of attention. It opens up a new way of looking at attention as an active process through which the world is disclosed for us.



The Science Of Attention A Simple Guide For Parents


The Science Of Attention A Simple Guide For Parents
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Author : Prashant Bhagwanrao Bunde
language : en
Publisher: Pen and Paper Academy
Release Date :

The Science Of Attention A Simple Guide For Parents written by Prashant Bhagwanrao Bunde and has been published by Pen and Paper Academy this book supported file pdf, txt, epub, kindle and other format this book has been release on with Family & Relationships categories.


The Science of Attention is a concise, research-backed, and parent-friendly guide that helps caregivers understand how attention works in children and what truly supports or hinders it. Written by Prashant Bhagwanrao Bunde, this book simplifies complex psychological and neurological concepts, transforming them into practical tools that parents can use in daily life. From managing distractions to creating focus-friendly environments, this book empowers you to guide your child’s attention naturally and effectively, without frustration or guilt. Whether your child is just starting school or struggling to stay focused, this book will help you decode attention challenges and provide meaningful support.



The Cambridge Handbook Of Situated Cognition


The Cambridge Handbook Of Situated Cognition
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Author : Philip Robbins
language : en
Publisher: Cambridge University Press
Release Date : 2009

The Cambridge Handbook Of Situated Cognition written by Philip Robbins and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Philosophy categories.


This book is a guide to a movement in cognitive science showing how environmental and bodily structure shapes cognition.



Decoded


Decoded
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Author : Phil Barden
language : en
Publisher: John Wiley & Sons
Release Date : 2022-09-26

Decoded written by Phil Barden and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-26 with Business & Economics categories.


A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.



The New Feminine Brain


The New Feminine Brain
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Author : Mona Lisa Schulz
language : en
Publisher: Simon and Schuster
Release Date : 2013-07-16

The New Feminine Brain written by Mona Lisa Schulz and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-16 with Self-Help categories.


Ever wonder why most women can handle the kids and careers and the renovation but men can concentrate on either the newspaper or a game on TV? This is because female brains have more interconnections that allow them to multi-task and split their attention. The New Feminine Brain is the first book by a medical doctor, who is also a psychiatrist and a brain expert, to show how modern life challenges are physically rewiring the brain and to address the particular challenges that women face as a result. The female brain today is not your grandmother's brain - it has even more connections and skills, but with that can come more physical problems, including an increase in attention and memory deficits and chronic mood and health conditions. The New Feminine Brain combines the insights of Dr Schulz's research and stories of clinical experience as a neuropsychiatrist treating people with tough brain disorders with unique self-help and expert health advice. Readers will discover and cultivate their special genius and intuitive style with provocative self-tests, so they can hear and heal their depression, anxiety, attention, memory, and other brain problems. 'Rewiring' exercises, herbs and nutritional supplements will improve their physical, psychological and emotional health.



The 7 Minute Solution


The 7 Minute Solution
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Author : Allyson Lewis
language : en
Publisher: Simon and Schuster
Release Date : 2013

The 7 Minute Solution written by Allyson Lewis and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.


Lewis shows how tiny daily choices--and fast and easy shifts--create lasting life improvement. With a scientific basis in how actions change the brain, she provides ideas, strategies, and tools that can easily be implemented. What emerges is an accessible, clever, and highly actionable guide to tackling sometimes overwhelming challenges in manageable chunks, 272 pp.