How Consumer Culture Controls Our Kids
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How Consumer Culture Controls Our Kids
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Author : Jennifer Hill
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-11-02
How Consumer Culture Controls Our Kids written by Jennifer Hill and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-02 with Social Science categories.
This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children—from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of advertising and the media to mold children's thoughts and behaviors. The book features vignettes with teenagers explaining, in their own words, how advertising determines their needs, wants, and self-esteem. An in-depth analysis of this research reveals the influence of media on a young person's desire to conform, shows how broadcasted depictions of beauty distort the identities of children and teens, and uncovers corporate agendas for manipulating behavior in the younger generation. The work concludes with the position that corporations are shaping children to be efficient consumers but, in return, are harming their developing young minds and physical well-being.
How Consumer Culture Controls Our Kids
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Author : Jennifer Hill
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-11-02
How Consumer Culture Controls Our Kids written by Jennifer Hill and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-02 with Social Science categories.
This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children—from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of advertising and the media to mold children's thoughts and behaviors. The book features vignettes with teenagers explaining, in their own words, how advertising determines their needs, wants, and self-esteem. An in-depth analysis of this research reveals the influence of media on a young person's desire to conform, shows how broadcasted depictions of beauty distort the identities of children and teens, and uncovers corporate agendas for manipulating behavior in the younger generation. The work concludes with the position that corporations are shaping children to be efficient consumers but, in return, are harming their developing young minds and physical well-being.
The Material Child
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Author : David Buckingham
language : en
Publisher: Polity
Release Date : 2011-10-10
The Material Child written by David Buckingham and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-10 with Business & Economics categories.
David Buckingham is Professor of Education at the Institute of Education, University of London and Visiting Professor at the Norwegian Centre for Child Research, NTNU Trondheim.
Born To Buy
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Author : Juliet Schor
language : en
Publisher: Simon and Schuster
Release Date : 2004
Born To Buy written by Juliet Schor and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising and children categories.
Juliet Schor exposes the ways big business targets younger and younger children as consumers.
Purchasing Power
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Author : Elizabeth M. Liew Siew Chin
language : en
Publisher: U of Minnesota Press
Release Date : 2001
Purchasing Power written by Elizabeth M. Liew Siew Chin and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
What does it mean to be young, poor, and black in our consumer culture? Are black children "brand-crazed consumer addicts" willing to kill each other over a pair of the latest Nike Air Jordans or Barbie backpack? In this first in-depth account of the consumer lives of poor and working-class black children, Elizabeth Chin enters the world of children living in hardship in order to understand the ways they learn to manage living poor in a wealthy society. To move beyond the stereotypical images of black children obsessed with status symbols, Chin spent two years interviewing poor children in New Haven, Connecticut, about where and how they spend their money. An alternate image of the children emerges, one that puts practicality ahead of status in their purchasing decisions. On a twenty-dollar shopping spree with Chin, one boy has to choose between a walkie-talkie set and an X-Men figure. In one of the most painful moments of her research, Chin watches as Davy struggles with his decision. He finally takes the walkie-talkie set, a toy that might be shared with his younger brother. Through personal anecdotes and compelling stories ranging from topics such as Christmas and birthday gifts, shopping malls, Toys-R-Us, neighborhood convenience shops, school lunches, ethnically correct toys, and school supplies, Chin critically examines consumption as a medium through which social inequalities -- most notably of race, class, and gender -- are formed, experienced, imposed, and resisted. Along the way she acknowledges the profound constraints under which the poor and working class must struggle in their daily lives.
Understanding Children As Consumers
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Author : David Marshall
language : en
Publisher: SAGE Publications
Release Date : 2010-04-30
Understanding Children As Consumers written by David Marshall and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-30 with Business & Economics categories.
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Sold Separately
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Author : Ellen Seiter
language : en
Publisher: Rutgers University Press
Release Date : 1993
Sold Separately written by Ellen Seiter and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
"A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middle-class aversion to children's TV and mass-market toys to an association with the 'uncontrollable consumerism'--and hence supposed moral failure--of working class members, women, and 'increasingly, children.' . . . Positive guidance for parents uncertain of the role of TV and TV toys in their children's lives."--Kirkus Reviews "Sold Separately is about television and toys, and the various roles that they play in the lives of children and parents. In particular, Seiter examines toy advertising, both in print media and on television; TV commercials; toy-based video for girls, with an in-depth look at "My Little Pony"; action TV for boys, using "Slimer and the Real Ghostbusters" as her case study; and the stores where toys are sold, both Toys "R" Us and the more upscale shops . . . contains many provocative observations."--Women's Review of Books "Ellen Seiter has a holiday message for yuppie parents who feel guilty shopping at Toys "R" Us. The mass-produced toys that dominate the chain's shelves need not be the enemy of every right-thinking parent. "Ghostbuster" figurines and "My Little Pony" can share the toy chest with those sensible wooden blocks."--Chronicle of Higher Education "Emphasizing problems of socioeconomic class, gender, and race stereotyping, this study acknowledges the usual parental complaints about toys like Barbie and G.I. Joe, but insists that they do play an important role in children's culture, especially for working class families. A thought-provoking analysis."--Wilson Library Journal "In this thought provoking study, Seiter reasonably urges parents and others to put aside their own tastes and to understand that children's consumer culture promotes solidarity and sociability among youngsters."--Publishers Weekly "An important book for those desiring an overview of the toy industry's impact on consumer culture . . . it] presents a fair and well-balanced view of the industry."--Kathleen M. Carson, associate editor, Playthings "A refreshing, thoughtful, and insightful investigation of an enormously important subject--consumer culture for kids. . . . I can't recommend it highly enough."--Janice Radway, Duke University, author of Reading the Romance
Doing Good Together
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Author : Jenny Lynn Friedman
language : en
Publisher: Free Spirit Publishing
Release Date : 2010
Doing Good Together written by Jenny Lynn Friedman and has been published by Free Spirit Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Child volunteers categories.
MARCH is Community Social Services Awareness month! Is your organization looking for service project ideas? An increasing number of schools, workplaces, and organizations are doing family service projects as a way to make positive change in their communities. The 101 projects in Doing Good Together answer this growing demand for family service with hands-on projects focused on easing poverty, promoting literacy, supporting the troops, helping the environment, and more.
Rethinking Children As Consumers
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Author : Cyndy Hawkins
language : en
Publisher: Taylor & Francis
Release Date : 2016-09-13
Rethinking Children As Consumers written by Cyndy Hawkins and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with Education categories.
Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.
Consuming Children
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Author : Jane Kenway
language : en
Publisher:
Release Date : 2001
Consuming Children written by Jane Kenway and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Education categories.
"Consuming Children is an important, exciting, funny and tragic book, addressing key issues for education in the 21st century. It dramatically charts the corporatising of education and the corporatising of the child. It is a book that demands to be read by teachers and policymakers - before it is too late. Sparkling with sociological insight and imagination, it is as clear as it is important as it is disturbing." - Stephen J. Ball, Karl Mannheim Professor of Sociology of Education, Institute of Education, University of London "Accessible, insightful and boldly argued,'Consuming Children' makes a refreshing contribution to current discussions of young people, schooling and the culture industry. Jane Kenway and Elizabeth Bullen draw on a strong base of research and scholarship to advance powerful critiques and interesting and workable pedagogical responses to corporate culturalism." - Colin Lankshear National Autonomous University of Mexico "'Consuming Children' offers a challenging perspective on one of the most pressing educational issues of our time - the changing relationships between childhood, schooling and consumer culture. Combining incisive commentary on established debates with new insights from empirical research, it should be read by all those concerned with the future of learning." - Professor David Buckingham Institute of Education, University of London * Who are today's young people and how are they constructed in media-consumer culture and in relation to adult cultures in particular? * How are the issues of pleasure, power, agency to be understood in the corporatised global community? * How are teachers to educate young people? What new practices are required? Buy delight, kids rule, adults are dim and schools are dull. These are canons of children's consumer cultures. In the places where kids, commodities and images meet, education, entertainment and advertising merge. Kids consume this corporate abundance with appetite. But what happens now that schools are on the market? Is this a form of corporate gluttony? Are designer schools educationally 'grotesque'? Who is conspicuously consuming at the educational emporium? How are students packaged? Which students have badge appeal? Who rules? Are adults taking their revenge on children? Are kids hungry to learn or keen to transgress? Where is their delight? Consuming Children argues that we are entering another stage in the construction of the young as the demarcations between education, entertainment and advertising collapse and as the lines between the generations both blur and harden. Drawing from the voices of students and from contemporary cultural theory this book provokes us to ponder the role of the school in the 'age of desire'.