How To Effectively Market Your Personal Injury Law Practice In The 21st Century
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How To Effectively Market Your Personal Injury Law Practice In The 21st Century
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Author : Kenneth L. Hardison
language : en
Publisher:
Release Date : 2009
How To Effectively Market Your Personal Injury Law Practice In The 21st Century written by Kenneth L. Hardison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Lawyers categories.
Build Your Law Practice With A Book
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Author : Kenneth Hardison
language : en
Publisher: Advantage Media Group
Release Date : 2010
Build Your Law Practice With A Book written by Kenneth Hardison and has been published by Advantage Media Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
Learn how to cost-effectively get new clients... ...without being looked upon as an ambulance chaser In How to Build Your Law Practice with a Book, legaland publishing experts Kenneth L. Hardison and Adam D. Witty provide a powerhouse of advice for attorneys eager to attract clients and gain a reputation as an authority in their area. They identify 21 key reasons that authoring a book can propel a lawyer to the top, including growth of credibility and recognition, publicity for years to come, and constant generation of new leads. With a book, a lawyer can become a trusted speaker and media source whose range of influence will far outpace the competition. This is an essential guide for attorneys who want to grow their law practice.
Local Marketing For Personal Injury Lawyers
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Author : Casey Meraz
language : en
Publisher: Independently Published
Release Date : 2020-02-07
Local Marketing For Personal Injury Lawyers written by Casey Meraz and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-07 with categories.
The purpose of this book is to empower you with the strategies and tactics you need to dominate the local pack in your market. I will cover the exact tactics I have used and refined over the years to become successful in the most competitive markets time and time again. Paid search for personal injury lawyers is expensive and can cost hundreds of dollars per click. While paid search has a place and shouldn't be ignored, as a marketer, I have always believed in organic and local search. These channels, when used with a comprehensive strategy, can generate leads at a fraction of the cost. These are the channels that have allowed me to help law firms abandon sky-high spending on yellow pages ads and scale back expensive pay per click campaigns. This book is written for law firm owners, managers, and marketers that are looking to start their own firm or have been around for years. Even though some of the details in this book are aimed at new law firms, I still recommend you read those sections.
Why Lawyers Fail To Convert New Callers Into New Clients
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Author : Ken Hardison
language : en
Publisher:
Release Date : 2013-05-30
Why Lawyers Fail To Convert New Callers Into New Clients written by Ken Hardison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-30 with categories.
The Lawyer S Guide To Marketing On The Internet
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Author : Gregory H. Siskind
language : en
Publisher: American Bar Association
Release Date : 2007
The Lawyer S Guide To Marketing On The Internet written by Gregory H. Siskind and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
How To Build And Manage A Personal Injury Practice
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Author : K. William Gibson
language : en
Publisher: American Bar Association
Release Date : 2006
How To Build And Manage A Personal Injury Practice written by K. William Gibson and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Law categories.
This manual offers guidance on building and managing a personal injury practice. It highlights the tactics, technology and practical tools necessary for a profitable practice, including how to write a sound business plan, develop an accurate financial forecast, and minimize costs.
The Law Firm Associate S Guide To Personal Marketing And Selling Skills
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Author : Catherine Alman MacDonagh
language : en
Publisher: American Bar Association
Release Date : 2007
The Law Firm Associate S Guide To Personal Marketing And Selling Skills written by Catherine Alman MacDonagh and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
Effective Expert Witnessing
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Author : Jack V. Matson
language : en
Publisher: CRC Press
Release Date : 2012-08-30
Effective Expert Witnessing written by Jack V. Matson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-30 with Law categories.
The testimony of an expert witness can lead to success or failure in cases that hinge on the presentation’s impact on a jury. Effective Expert Witnessing, Fifth Edition: Practices for the 21st Century explores the fundamentals of litigation, trial preparation, courtroom presentation, and the business of expert witnessing. Extensively updated to reflect new developments since the last edition, it provides practical advice enabling expert witnesses and attorneys to maximize the effectiveness of their expert testimony. The Fifth Edition includes three new chapters. The first uses a hypothetical case study to explore expert witness immunity and issues related to professional malpractice and civil liability. In a chapter on psychology and the art of expert persuasion, noted social psychologist and witness preparation specialist Ann T. Greeley reveals the psychology of juries, discusses what makes an expert effective, and provides tips for conveying effective testimony through verbal and nonverbal behavior and graphics and technology. The final chapter surveys nine of the worst mistakes an expert can make and provides tips on how to avoid them. Accompanying the book are downloadable resources in which Dr. Matson introduces video clips demonstrating effective and ineffective expert testimony at deposition and trial. The book and supplemental downloadable resources provide robust strategies ensuring that expert witnesses have the best possible advantage in presenting testimony that is credible, persuasive, and compelling.
The Lawyer S Guide To Marketing Your Practice
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Author : James A. Durham
language : en
Publisher: American Bar Association
Release Date : 2004
The Lawyer S Guide To Marketing Your Practice written by James A. Durham and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Law categories.
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Great Legal Marketing
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Author : Benjamin W. Glass
language : en
Publisher: Morgan James Publishing
Release Date : 2011-11-01
Great Legal Marketing written by Benjamin W. Glass and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-01 with Business & Economics categories.
Other lawyers are living extraordinary lives and their success can be discovered and modeled! Who wants to spend 60 to 70 hours per week in the office? What lawyer would love nothing more than to be accessible to his or her clients 24 hours a day, 7 days a week? "Great Legal Marketing" will show you how you can implement proven strategies into your marketing campaign that will make your ideal clients come knocking on your door. "Great Legal Marketing" will dramatically alter the way you view the marketing of your law practice. Ben Glass illustrates, in an easy-to-follow format, how you can: Improve your mindset about marketing and its purpose, Build a valuable database of past, current and future clients, Cultivate a group of followers who will send business your way, Create a system that puts your marketing on auto-pilot, Follow the footsteps of other successful lawyers who have “figured it out”, Integrate various marketing techniques into your practice...today, and Avoid the common pitfalls of lawyer marketing. Not only does "Great Legal Marketing" incorporate Ben’s valuable advice, there are also guest chapters written by people who are in the marketing trenches on a daily basis. You will be able to learn various perspectives on marketing, including what works and what does not. Don’t leave marketing to chance. Let "Great Legal Marketing" guide you on the path toward a profitable law practice that doesn’t require you to spend each and every day in the office!