How To Get The Best Out Of Your Advertising Agency

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How To Get The Best Out Of Your Advertising Agency

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Author :
language : en
Publisher:
Release Date : 1979

How To Get The Best Out Of Your Advertising Agency written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Advertising categories.

How To Get The Best Out Of Your Advertising Agency

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Author :
language : en
Publisher:
Release Date : 1979

How To Get The Best Out Of Your Advertising Agency written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Advertising categories.

How To Get The Best Advertising From Your Agency

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Author : Nancy L. Salz
language : en
Publisher: Prentice Hall
Release Date : 1983

How To Get The Best Advertising From Your Agency written by Nancy L. Salz and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.

How To Get The Best Advertising From Your Agency

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Author : Nancy L. Salz
language : en
Publisher: Irwin Professional Publishing
Release Date : 1994

How To Get The Best Advertising From Your Agency written by Nancy L. Salz and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.

Suggests a seven-step process for helping advertisers build team relationships with their ad agencies, and offers advice on improving team productivity

Getting The Best From Your Ad Agency

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Author : Joe Marconi
language : en
Publisher:
Release Date : 1991

Getting The Best From Your Ad Agency written by Joe Marconi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.

The Levitan Pitch Buy This Book Win More Pitches

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Author : Peter Levitan
language : en
Publisher:
Release Date : 2014-08-28

The Levitan Pitch Buy This Book Win More Pitches written by Peter Levitan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-28 with categories.

The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.

The Win Without Pitching Manifesto

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Author : Blair Enns
language : en
Publisher:
Release Date : 2018

The Win Without Pitching Manifesto written by Blair Enns and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Advertising categories.

How To Start And Run Your Own Advertising Agency

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Author : Allan Krieff
language : en
Publisher: McGraw-Hill Companies
Release Date : 1993-01-01

How To Start And Run Your Own Advertising Agency written by Allan Krieff and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-01-01 with Business & Economics categories.

This book offers advertising professionals and entrepreneurial dreamers advice on how to set up an advertising agency, run it, and grow it into a highly professional business.

Advertising For Account Holders Rle Marketing

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Author : Nigel Linacre
language : en
Publisher: Routledge
Release Date : 2014-09-15

Advertising For Account Holders Rle Marketing written by Nigel Linacre and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

The Art Of Client Service

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Author : Robert Solomon
language : en
Publisher: John Wiley & Sons
Release Date : 2016-03-17

The Art Of Client Service written by Robert Solomon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-17 with Business & Economics categories.

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.