How To Make Money With Mobile Media
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How To Make Money With Mobile Media
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Author : Jamie Turner
language : en
Publisher: Pearson Education
Release Date : 2010-10-15
How To Make Money With Mobile Media written by Jamie Turner and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-15 with Business & Economics categories.
Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now! Mobile media is right for your business if you want to attract new customers...drive existing customers to come back more frequently...distribute coupons inexpensively...get customer feedback about new products or services...cross-promote...increase brand loyalty...differentiate your brand from competitors.... See where I’m going with this? Who wouldn’t want all this? That’s why it’s good you’re getting a headstart on this before your competitors do....
How To Build A Mobile Website
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Author : Jamie Turner
language : en
Publisher: FT Press
Release Date : 2012
How To Build A Mobile Website written by Jamie Turner and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Electronic books categories.
You need to create great sites that are clean and simple, load quickly, and are optimized to serve the needs of mobile users; and understand how customers want to engage with your brand via mobile. By 2013, the #1 way people will access the Internet will be via mobile device. Currently, mobile coupons are redeemed 10x more frequently than traditional coupons. Your company needs a website that delivers an outstanding mobile experience. If you build websites for a living, you need to know how to create great mobile sites. Jamie Turner's How to Build a Mobile Website is the place to start. Turner begins by reviewing the current mobile landscape and helping you get into your customers' minds to understand how they want to interact with your brand online. You'll compare three leading approaches to "mobilizing" websites and discover how to avoid pitfalls that lead directly to a poor experience and lost customers. Next, Turner offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from consistent branding to performance and usability. He also shares tips ranging from linking back to your main site to building "thumb-friendly" pages. Throughout, the focus is on building sites that are clean and simple, load quickly, and are fully optimized to serve the needs of mobile users: today's best customers .
Democratizing Journalism Through Mobile Media
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Author : Ivo Burum
language : en
Publisher: Routledge
Release Date : 2016-04-20
Democratizing Journalism Through Mobile Media written by Ivo Burum and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-20 with Language Arts & Disciplines categories.
Fuelled by a distrust of big media and the development of mobile technologies, the resulting convergence of journalism praxis (professional to alternative), workflows (analogue to multipoint digital) and platforms (PC to mobile), result in a 24-hour always-on content cycle. The information revolution is a paradigm shift in the way we develop and consume information, in particular the type we call news. While many see this cultural shift as ruinous, Burum sees it as an opportunity to utilize the converging information flow to create a galvanizing and common digital language across spheres of communication: community, education and mainstream media. Embracing the digital literacies researched in this book will create an information bridge with which to traverse journalism’s commercial precarity, the marginalization of some communities, and the journalism school curricula.
Creating With Mobile Media
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Author : Marsha Berry
language : en
Publisher: Springer
Release Date : 2017-09-29
Creating With Mobile Media written by Marsha Berry and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Social Science categories.
This book investigates the convergence between locative, mobile and social media in order to show how people use mobile media for their creative practice—creative writing, photography, video and filmmaking. The central thematic focus of this book explores how mobile media has created new opportunities and contexts for creative practitioners. It draws together creative practice research with non-representational theory and digital ethnography to provide a fresh perspective on the place mobile media has in our everyday creative lives. Fictionalized and semi-fictional vignettes are used to present empirical material taken from fieldnotes and interviews to demonstrate how new forms and genres of art making have arisen because of the affordances of mobile media. The chapters in this volume have been arranged into a sequence according to the kinds of actions that make up various creative practices.
Mobile Media And Applications From Concept To Cash
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Author : Christoffer Andersson
language : en
Publisher: John Wiley & Sons
Release Date : 2006-08-04
Mobile Media And Applications From Concept To Cash written by Christoffer Andersson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-04 with Technology & Engineering categories.
Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. Mobile Media and Applications - From Concept to Cash: Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone. Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming. Describes how many service environments today are failing and highlights best practices to make them efficient and powerful. For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth. Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources. Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.
How To Use Social Media Monitoring Tools
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Author : Jamie Turner
language : en
Publisher: FT Press
Release Date : 2012-02-24
How To Use Social Media Monitoring Tools written by Jamie Turner and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-24 with Business & Economics categories.
Normal 0 false false false MicrosoftInternetExplorer4 It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. You’ll learn how to go beyond mere “snapshots” of who’s talking about you, determine whether your social media presence is actually achieving results, and use what you learn to drive more revenue. Turner begins by introducing both quantitative and qualitative tools for monitoring performance, and linking them to ROI through the crucial concept of Customer Lifetime Value (CLV). You’ll discover how to align measurement with business objectives; measure the effectiveness of branding and direct response; quickly capture emerging performance trends; and more. Turner briefly introduces many of today’s most valuable monitoring tools, including Google Alerts, Google Analytics, Spiral16, Radian6, Bit.ly, Visible Technologies, SWIX, PeopleBrowsr, SocialMention, BrandsEye, Heartbeat, and Alterian. He concludes with a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer.
Gaming In Social Locative And Mobile Media
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Author : L. Hjorth
language : en
Publisher: Springer
Release Date : 2014-05-29
Gaming In Social Locative And Mobile Media written by L. Hjorth and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-29 with Social Science categories.
Drawing on case studies across the Asia-Pacific region, Gaming in Social, Locative and Mobile Media explores the 'playful turn' in contemporary everyday life, and the role of mobile devices, games and social media in this transformation.
The Routledge Companion To Mobile Media
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Author : Gerard Goggin
language : en
Publisher: Routledge
Release Date : 2014-05-09
The Routledge Companion To Mobile Media written by Gerard Goggin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-09 with Social Science categories.
The last decade has witnessed the rise of the cell phone from a mode of communication to an indispensable multimedia device, and this phenomenon has led to the burgeoning of mobile communication studies in media, cultural studies, and communication departments across the academy. The Routledge Companion to Mobile Media seeks to be the definitive publication for scholars and students interested in comprehending all the various aspects of mobile media. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize the increasingly convergent areas surrounding social, geosocial, and mobile media discourses. Features include: comprehensive and interdisciplinary models and approaches for analyzing mobile media; wide-ranging case studies that draw from this truly global field, including China, Africa, Southeast Asia, the Middle East, and Latin America, as well as Europe, the UK, and the US; a consideration of mobile media as part of broader media ecologies and histories; chapters setting out the economic and policy underpinnings of mobile media; explorations of the artistic and creative dimensions of mobile media; studies of emerging issues such as ecological sustainability; up-to-date overviews on social and locative media by pioneers in the field. Drawn from a range of theoretical, artistic, and cultural approaches, The Routledge Companion to Mobile Media will serve as a crucial reference text to inform and orient those interested in this quickly expanding and far-reaching field.
Foundations Of Mobile Media Studies
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Author : Jason Farman
language : en
Publisher: Routledge
Release Date : 2015-11-19
Foundations Of Mobile Media Studies written by Jason Farman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Computers categories.
Foundations of Mobile Media Studies gathers some of the most important texts in this emerging field, offering readers key approaches to understanding our moment and our media. The impact of mobile media is far reaching and this book discusses topics such as human intimacy, social space, political uprisings, labor, mobile phones in the developing world, gender, the mobile device’s impact on reading, mobile television, and mobile photography, among others. This carefully curated collection will serve as the central text to introduce this field to anyone eager to understand the rise of mobile technology, its impact on our relationships, and how these media have transformed the ways we understand the world around us.
The Routledge Companion To Mobile Media Art
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Author : Larissa Hjorth
language : en
Publisher: Routledge
Release Date : 2020-07-28
The Routledge Companion To Mobile Media Art written by Larissa Hjorth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-28 with Art categories.
In this companion, a diverse, international and interdisciplinary group of contributors and editors examine the rapidly expanding, far-reaching field of mobile media as it intersects with art across a range of spaces—theoretical, practical and conceptual. As a vehicle for—and of—the everyday, mobile media is recalibrating the relationship between art and digital networked media, and reshaping how creative practices such as writing, photography, video art and filmmaking are being conceptualized and practised. In exploring these innovations, The Routledge Companion to Mobile Media Art pulls together comprehensive, culturally nuanced and interdisciplinary approaches; considerations of broader media ecologies and histories and political, social and cultural dynamics; and critical and considered perspectives on the intersections between mobile media and art. This book is the definitive publication for researchers, artists and students interested in comprehending all the various aspects of mobile media art, covering digital media and culture, internet studies, games studies, anthropology, sociology, geography, media and communication, cultural studies and design.