How To Outsmart Your Competitor Without A Price War
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How To Outsmart Your Competitor Without A Price War
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Author : Evelyn Tan
language : en
Publisher:
Release Date : 2020-10-31
How To Outsmart Your Competitor Without A Price War written by Evelyn Tan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-31 with categories.
A book which you do NOT want your competitor get it before you. One of the most common methods to win over a competitor is a price cut with the hope to capture market share. Using price cut tactic to win customers will have dire consequences to your business as you could be operating at a loss, and it threatens the survival of your business. This book will offer seven valuable essentials by deploying a mixture of lean, statistical quality engineering, digital marketing and unconventional methods to help you to outsmart your competitors. The lean and quality engineering methods will help you to optimize your process to be more efficiency and innovate per customer needs and delights. Statistical modelling will predict a future trend, and digital marketing will deliver objective marketing to the target audience. Throw in a bit of unconventional methods; you will have a unique winning formula against your competitors. There are more than 35 figures and 10 tables to enable reader to understand each concept present easily. Free template is available in this book. If you read this book before your competitors, you are already 50% ahead of your competitors.
Outsmarting Your Competitors
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Author : Patrick Forsyth
language : en
Publisher: Marshall Cavendish
Release Date : 2007
Outsmarting Your Competitors written by Patrick Forsyth and has been published by Marshall Cavendish this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Selling categories.
How To Sell At Margins Higher Than Your Competitors
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Author : Lawrence L. Steinmetz
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-23
How To Sell At Margins Higher Than Your Competitors written by Lawrence L. Steinmetz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-23 with Business & Economics categories.
Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople." --Bill Scales, CEO, Scales Industrial Technologies, Inc. "As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'" --John K. Harris, CEO, JK Harris & Company, LLC "If you live and die on price, this book could be your only lifeline." --Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections "How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence." --Joe Bracket, President, Power Equipment Company "I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do--like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book." --George C. Giessing, President, Brusco-Rich, Inc. "This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful." --David R. Little, Chairman and CEO, DXP Enterprises, Inc.
Journey Of Perseverance
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Author : Priyambada Mishra
language : en
Publisher: Australian Self Publishing Group
Release Date : 2021-08-01
Journey Of Perseverance written by Priyambada Mishra and has been published by Australian Self Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-01 with Self-Help categories.
In the 'Journey of Perseverance' Priya Mishra recounts how she tore through all odds to become the leader that she is today. With powerful learning’s and messages across every page, the author has infused several personal examples of perseverance that can be used in our daily lives. She strongly paints a picture of culture and how a culturally conditioned individual can achieve the unthinkable with the right kind of support from other members.
Beating Low Cost Competition
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Author : Adrian Ryans
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-27
Beating Low Cost Competition written by Adrian Ryans and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-27 with Business & Economics categories.
Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.
How To Drive Your Competition Crazy
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Author : Guy Kawasaki
language : en
Publisher: Hachette UK
Release Date : 2011-10-25
How To Drive Your Competition Crazy written by Guy Kawasaki and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-25 with Business & Economics categories.
If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.
How To Predict Share Price Variation
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Author : Johnny Ch Lok
language : en
Publisher:
Release Date : 2019-08-06
How To Predict Share Price Variation written by Johnny Ch Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-06 with categories.
⦁How prices war influences competitors' response An analysis of competitors-their cost structures, capabilities, and strategic positioning-is equally valuable. Industrywide price reductions may be appropriate under certain circumstances. But many unprofitable price wars happen because a company sees an opportunity to increase market share or profits through lower prices, while ignoring the fact that competitors will respond. Market research may reveal that sales increases following a price cut justify the action, but this same research often simply ignores competitors' price responses. Businesses need to pay attention at the strategic level to the twin questions of who will respond and how. Smart product managers recognize the need to understand the competition and empathize with them. They project how competitors will set prices by carefully tracking historical patterns, understanding which events have triggered price changes in the past, and by tracking the timing and magnitude of price responses. They monitor public statements made by senior executives and published in company reports. And they keep their eyes peeled for activity in resource markets: competitors that acquire a new technology, labor force, information system, or distribution channel, or that form a new brand alliance, will probably make some kind of a price move that will affect other players in the industry.A company's direct competitors that share the same technology and speak to the same markets are important rivals. But indirect competitors that satisfy customer needs through the use of different technologies and that have completely different cost structures are perhaps the most dangerous. In fact, direct competitors such as major airlines frequently coexist quite peacefully. Examining their pricing-decision rules suggests why. U.S. Department of Transportation studies indicate that when one hub-based airline enters another's hub, it typically does not engage in price-based competition because it fears retaliation in its own hub. Conversely, price wars may often be started by a company from an entirely different industry, with a radically different technology, whose cost advantages give it enough leverage to enter your market and steal your share. The process of identifying competitors also reveals the strengths and weaknesses of current and potential rivals. This has important implications for how a company competes. It is generally wise to not stir a hornet's nest by starting a price war with a competitor that has a significantly larger resource base or a reputation for being a fierce price warrior. When analyzing your competition, carefully determine who they are, how price fits with their strategic position, how they make pricing decisions, and what their capabilities and resources are.
Business War Games
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Author : Benjamin Gilad
language : en
Publisher: Red Wheel/Weiser
Release Date : 2008-08-01
Business War Games written by Benjamin Gilad and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-01 with Business & Economics categories.
In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games will show you in steps and practical detail: How to decide if war gaming is right for you Which decisions call for war gaming How to prepare, organize, and run a realistic and inexpensive war game How to predict competitor moves with accuracy and little information Why you do not need computers, consultants, software, or a PhD in math to do it well This book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.
Outsmarting The Competition
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Author : John J. McGonagle
language : en
Publisher:
Release Date : 1990
Outsmarting The Competition written by John J. McGonagle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business intelligence categories.
Smart Sales People Don T Advertise 10 Ways To Outsmart Your Competition With Guerilla Marketing
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Author : Tom Richard
language : en
Publisher: Lulu.com
Release Date : 2005-07-09
Smart Sales People Don T Advertise 10 Ways To Outsmart Your Competition With Guerilla Marketing written by Tom Richard and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-09 with Business & Economics categories.
Small businesses and salespeople can rescue themselves from slumping sales without spending a dime on advertising.